MEP CONSEIL(MARKETING EDITION PUBLICITE) : revenue, balance sheet and financial ratios

MEP CONSEIL(MARKETING EDITION PUBLICITE) is a French company founded 30 years ago, specialized in the sector Activités des agences de publicité. Based in COLOMIERS (31770), this company of category PME shows in 2024 a revenue of 1.5 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - MEP CONSEIL(MARKETING EDITION PUBLICITE) (SIREN 402989933)
Indicator 2024 2023 2022 2021 2020 2019 2018 2017 2016
Revenue 1 520 330 € 1 585 551 € 1 624 801 € 1 456 934 € 1 415 770 € 1 529 461 € 1 573 214 € 1 520 435 € 1 623 932 €
Net income 172 654 € 225 683 € 234 106 € 207 581 € 192 820 € 155 051 € 180 088 € 175 065 € 258 727 €
EBITDA 308 526 € 386 088 € 389 287 € 349 537 € 347 094 € 272 470 € 281 976 € 271 970 € 389 213 €
Net margin 11.4% 14.2% 14.4% 14.2% 13.6% 10.1% 11.4% 11.5% 15.9%

Revenue and income statement

In 2024, MEP CONSEIL(MARKETING EDITION PUBLICITE) achieves revenue of 1.5 M€. Activity remains stable over the period (CAGR: -0.8%). Slight decline of -4% vs 2023. After deducting consumption (0 €), gross margin stands at 1.5 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 309 k€, representing 20.3% of revenue. Warning negative scissor effect: despite revenue change (-4%), EBITDA varies by -20%, reducing margin by 4.1 pts. This reflects costs rising faster than revenue. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 173 k€, i.e. 11.4% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2024) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

1 520 330 €

Gross margin (2024) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

1 520 330 €

EBITDA (2024) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

308 526 €

EBIT (2024) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

231 799 €

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

172 654 €

EBITDA margin (2024) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

20.3%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 110%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 25%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 1.7 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 14.0% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

110.005%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

25.451%

Cash flow / Revenue (2024) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

14.038%

Repayment capacity (2024) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

1.672

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

21.5%

Solvency indicators evolution
MEP CONSEIL(MARKETING EDITION PUBLICITE)

Sector positioning

Debt ratio
110.0 2024
2022
2023
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Watch

In 2024, the debt ratio of MEP CONSEIL(MARKETING EDI... (110.00) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.

Financial autonomy
25.45% 2024
2022
2023
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Average

In 2024, the financial autonomy of MEP CONSEIL(MARKETING EDI... (25.4%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
1.67 years 2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.14 years
Average

In 2024, the repayment capacity of MEP CONSEIL(MARKETING EDI... (1.67) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 300.09. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 2.7x. Financial charges are adequately covered by operations.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

300.092

Interest coverage (2024) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

2.663

Liquidity indicators evolution
MEP CONSEIL(MARKETING EDITION PUBLICITE)

Sector positioning

Liquidity ratio
300.09 2024
2022
2023
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Good -8 pts over 3 years

In 2024, the liquidity ratio of MEP CONSEIL(MARKETING EDI... (300.09) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
2.66x 2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 2.56x
Excellent

In 2024, the interest coverage of MEP CONSEIL(MARKETING EDI... (2.7x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 35 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 29 days. The company must finance 6 days of gap between collections and payments. WCR is negative (-34 days): operations structurally generate cash. Over 2016-2024, WCR increased by +53%, requiring additional financing.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

-144 903 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

35 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

29 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2024) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

-34 j

WCR and payment terms evolution
MEP CONSEIL(MARKETING EDITION PUBLICITE)

Positioning of MEP CONSEIL(MARKETING EDITION PUBLICITE) in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of MEP CONSEIL(MARKETING EDITION PUBLICITE) is estimated at 646 165 € (range 218 629€ - 2 297 411€). With an EBITDA of 308 526€, the sector multiple of 2.9x is applied. The price/revenue ratio is 0.22x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2024
68 tx
218k€ 646k€ 2297k€
646 165 € Range: 218 629€ - 2 297 411€
NAF 5 all-time

Valuation detail by method

Ajustez les pondérations selon votre analyse

EBITDA Multiple 50%
308 526 € × 2.9x
Estimation 886 416 €
255 800€ - 3 489 421€
Revenue Multiple 30%
1 520 330 € × 0.22x
Estimation 341 256 €
141 435€ - 580 885€
Net Income Multiple 20%
172 654 € × 2.9x
Estimation 502 902 €
241 496€ - 1 892 180€
How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare MEP CONSEIL(MARKETING EDITION PUBLICITE) with other companies in the same sector:

Voir toutes les statistiques du secteur Activités des agences de publicité

Frequently asked questions about MEP CONSEIL(MARKETING EDITION PUBLICITE)

What is the revenue of MEP CONSEIL(MARKETING EDITION PUBLICITE) ?

The revenue of MEP CONSEIL(MARKETING EDITION PUBLICITE) in 2024 is 1.5 M€.

Is MEP CONSEIL(MARKETING EDITION PUBLICITE) profitable?

Yes, MEP CONSEIL(MARKETING EDITION PUBLICITE) generated a net profit of 173 k€ in 2024.

Where is the headquarters of MEP CONSEIL(MARKETING EDITION PUBLICITE) ?

The headquarters of MEP CONSEIL(MARKETING EDITION PUBLICITE) is located in COLOMIERS (31770), in the department Haute-Garonne.

Where to find the tax return of MEP CONSEIL(MARKETING EDITION PUBLICITE) ?

The tax return of MEP CONSEIL(MARKETING EDITION PUBLICITE) is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does MEP CONSEIL(MARKETING EDITION PUBLICITE) operate?

MEP CONSEIL(MARKETING EDITION PUBLICITE) operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.