MEDIA PUBLICITE CONSEIL MPC : revenue, balance sheet and financial ratios

MEDIA PUBLICITE CONSEIL MPC is a French company founded 29 years ago, specialized in the sector Activités des agences de publicité. Based in SAINT-PIERRE-D OLERON (17310), this company of category PME shows in 2023 a revenue of 492 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - MEDIA PUBLICITE CONSEIL MPC (SIREN 409587177)
Indicator 2023 2022 2021 2019 2018
Revenue 492 104 € 638 048 € 658 945 € 584 021 € 564 398 €
Net income -59 325 € 814 € 20 293 € 7 708 € 7 564 €
EBITDA -41 306 € 19 715 € 47 831 € 51 557 € 39 507 €
Net margin -12.1% 0.1% 3.1% 1.3% 1.3%

Revenue and income statement

In 2023, MEDIA PUBLICITE CONSEIL MPC achieves revenue of 492 k€. Activity remains stable over the period (CAGR: -2.7%). Significant drop of -23% vs 2022. After deducting consumption (78 k€), gross margin stands at 414 k€, i.e. a rate of 84%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -41 k€, representing -8.4% of revenue. Warning negative scissor effect: despite revenue change (-23%), EBITDA varies by -310%, reducing margin by 11.5 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -59 k€ (-12.1% of revenue), which will impact equity.

Revenue (2023) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

492 104 €

Gross margin (2023) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

413 698 €

EBITDA (2023) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

-41 306 €

EBIT (2023) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-56 655 €

Net income (2023) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-59 325 €

EBITDA margin (2023) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

-8.4%

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 1719%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 2%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2023) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

1718.941%

Financial autonomy (2023) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

2.467%

Cash flow / Revenue (2023) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

-10.8%

Repayment capacity (2023) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

-2.872

Asset age ratio (2023) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

15.8%

Solvency indicators evolution
MEDIA PUBLICITE CONSEIL MPC

Sector positioning

Debt ratio
1718.94 2023
2021
2022
2023
Q1: 0.0
Med: 9.05
Q3: 53.81
Watch

In 2023, the debt ratio of MEDIA PUBLICITE CONSEIL MPC (1718.94) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.

Financial autonomy
2.47% 2023
2021
2022
2023
Q1: 9.05%
Med: 31.95%
Q3: 57.91%
Average -6 pts over 3 years

In 2023, the financial autonomy of MEDIA PUBLICITE CONSEIL MPC (2.5%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
-2.87 years 2023
2021
2022
2023
Q1: 0.0 years
Med: 0.0 years
Q3: 1.06 years
Excellent -50 pts over 3 years

In 2023, the repayment capacity of MEDIA PUBLICITE CONSEIL MPC (-2.87) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 147.57. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2023) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

147.57

Interest coverage (2023) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

-4.525

Liquidity indicators evolution
MEDIA PUBLICITE CONSEIL MPC

Sector positioning

Liquidity ratio
147.57 2023
2021
2022
2023
Q1: 137.05
Med: 211.0
Q3: 357.39
Average -16 pts over 3 years

In 2023, the liquidity ratio of MEDIA PUBLICITE CONSEIL MPC (147.57) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.

Interest coverage
-4.53x 2023
2021
2022
2023
Q1: 0.0x
Med: 0.0x
Q3: 1.65x
Average -50 pts over 3 years

In 2023, the interest coverage of MEDIA PUBLICITE CONSEIL MPC (-4.5x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 172 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 158 days. The company must finance 14 days of gap between collections and payments. Inventory turnover is 111 days (= Average inventory / Cost of goods x 360). This high level ties up cash and potentially creates obsolescence risk. Overall, WCR represents 244 days of revenue, i.e. 334 k€ to permanently finance. Over 2018-2023, WCR increased by +22%, requiring additional financing.

Operating WCR (2023) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

334 065 €

Customer credit (2023) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

172 j

Supplier credit (2023) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

158 j

Inventory turnover (2023) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

111 j

WCR in days of revenue (2023) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

244 j

WCR and payment terms evolution
MEDIA PUBLICITE CONSEIL MPC

Positioning of MEDIA PUBLICITE CONSEIL MPC in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of MEDIA PUBLICITE CONSEIL MPC is estimated at 110 458 € (range 45 779€ - 188 022€). The price/revenue ratio is 0.22x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2023
68 tx
45k€ 110k€ 188k€
110 458 € Range: 45 779€ - 188 022€
NAF 5 all-time

Valuation method used

Revenue Multiple
492 104 € × 0.22x = 110 459 €
Range: 45 780€ - 188 022€

Only this financial indicator is available for this company.

How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare MEDIA PUBLICITE CONSEIL MPC with other companies in the same sector:

Voir toutes les statistiques du secteur Activités des agences de publicité

Frequently asked questions about MEDIA PUBLICITE CONSEIL MPC

What is the revenue of MEDIA PUBLICITE CONSEIL MPC ?

The revenue of MEDIA PUBLICITE CONSEIL MPC in 2023 is 492 k€.

Is MEDIA PUBLICITE CONSEIL MPC profitable?

MEDIA PUBLICITE CONSEIL MPC recorded a net loss in 2023.

Where is the headquarters of MEDIA PUBLICITE CONSEIL MPC ?

The headquarters of MEDIA PUBLICITE CONSEIL MPC is located in SAINT-PIERRE-D OLERON (17310), in the department Charente-Maritime.

Where to find the tax return of MEDIA PUBLICITE CONSEIL MPC ?

The tax return of MEDIA PUBLICITE CONSEIL MPC is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does MEDIA PUBLICITE CONSEIL MPC operate?

MEDIA PUBLICITE CONSEIL MPC operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.