SIREN : 404532848
MARS MARKETING is a French company founded 30 years ago, specialized in the sector Activités de centres d'appels. Based in MARSEILLE (13001), this company of category ETI shows in 2024 a revenue of 2.2 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2016 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 2 158 100 € | 2 070 937 € | 2 066 084 € | N/C | N/C | 2 345 861 € | 2 190 208 € | 2 805 944 € |
| Net income | 104 759 € | -52 567 € | -141 174 € | -476 002 € | 8 730 € | 64 136 € | -123 410 € | 259 943 € |
| EBITDA | 205 801 € | -7 880 € | -65 401 € | N/C | N/C | 77 843 € | -93 347 € | 328 378 € |
| Net margin | 4.9% | -2.5% | -6.8% | N/C | N/C | 2.7% | -5.6% | 9.3% |
In 2024, MARS MARKETING achieves revenue of 2.2 M€. Activity remains stable over the period (CAGR: -3.2%). Vs 2023: +4%. After deducting consumption (0 €), gross margin stands at 2.2 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 206 k€, representing 9.5% of revenue. Positive scissor effect: EBITDA margin improves by +9.9 pts, sign of improved operational efficiency. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 105 k€, i.e. 4.9% of revenue. This profit can be retained or distributed to shareholders.
2 158 100 €
2 158 100 €
205 801 €
155 752 €
104 759 €
9.5%
The debt ratio (= Financial debt / Equity x 100) stands at -401%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches -10%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 2.4 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 6.5% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
-400.541%
-9.572%
6.536%
2.381
10.5%
In 2024, the debt ratio of MARS MARKETING (-400.54) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.
In 2024, the financial autonomy of MARS MARKETING (-9.6%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2024, the repayment capacity of MARS MARKETING (2.38) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.
The liquidity ratio (= Current assets / Current liabilities) stands at 91.44. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 18.5x. Operating income very largely covers interest expenses: high safety margin.
91.445
18.493
In 2024, the liquidity ratio of MARS MARKETING (91.44) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.
In 2024, the interest coverage of MARS MARKETING (18.5x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 66 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 161 days. Excellent situation: suppliers finance 95 days of the operating cycle (retail model). Overall, WCR represents 37 days of revenue, i.e. 222 k€ to permanently finance. Notable WCR improvement over the period (-59%), freeing up cash.
222 435 €
66 j
161 j
0 j
37 j
Based on 447 transactions of similar company sales (all years), the value of MARS MARKETING is estimated at 612 157 € (range 224 622€ - 1 329 592€). With an EBITDA of 205 801€, the sector multiple of 3.0x is applied. The price/revenue ratio is 0.37x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
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This estimate is based on the analysis of 447 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare MARS MARKETING with other companies in the same sector:
Voir toutes les statistiques du secteur Activités de centres d'appels
The revenue of MARS MARKETING in 2024 is 2.2 M€.
Yes, MARS MARKETING generated a net profit of 105 k€ in 2024.
The headquarters of MARS MARKETING is located in MARSEILLE (13001), in the department Bouches-du-Rhone.
The tax return of MARS MARKETING is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
MARS MARKETING operates in the sector Activités de centres d'appels (NAF code 82.20Z). See the 'Sector positioning' section above to compare the company with its competitors.