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MARKETING DIRECT ORGANISATION : revenue, balance sheet and financial ratios

MARKETING DIRECT ORGANISATION is a French company founded 39 years ago, specialized in the sector Photocopie, préparation de documents et autres activités spécialisées de soutien de bureau. Based in TOURCOING (59200), this company of category PME shows in 2022 a revenue of 4.8 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - MARKETING DIRECT ORGANISATION (SIREN 339044372)
Indicator 2024 2023 2022 2021 2019
Revenue N/C N/C 4 827 559 € N/C N/C
Net income 402 370 € 256 026 € 367 325 € 553 059 € 590 875 €
EBITDA N/C N/C 672 202 € N/C N/C
Net margin N/C N/C 7.6% N/C N/C

Revenue and income statement

In 2024, MARKETING DIRECT ORGANISATION generates positive net income of 402 k€. Net income represents the final profit after all expenses (operating, financial, exceptional) and corporate tax. Change over 2019-2024: 591 k€ -> 402 k€.

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

402 370 €

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 52%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 35%. The balance between equity and debt is satisfactory.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

51.863%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

34.854%

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

13.3%

Solvency indicators evolution
MARKETING DIRECT ORGANISATION

Sector positioning

Debt ratio
51.86 2024
2022
2023
2024
Q1: 0.0
Med: 10.07
Q3: 45.32
Average

In 2024, the debt ratio of MARKETING DIRECT ORGANISA... (51.86) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
34.85% 2024
2022
2023
2024
Q1: 4.2%
Med: 30.64%
Q3: 57.65%
Good +6 pts over 3 years

In 2024, the financial autonomy of MARKETING DIRECT ORGANISA... (34.9%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.

Repayment capacity
2.4 years 2022
2022
Q1: 0.0 years
Med: 0.01 years
Q3: 1.45 years
Average

In 2022, the repayment capacity of MARKETING DIRECT ORGANISA... (2.40) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 210.88. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

210.875

Liquidity indicators evolution
MARKETING DIRECT ORGANISATION

Sector positioning

Liquidity ratio
210.88 2024
2022
2023
2024
Q1: 117.36
Med: 208.81
Q3: 396.31
Good -7 pts over 3 years

In 2024, the liquidity ratio of MARKETING DIRECT ORGANISA... (210.88) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
6.17x 2022
2022
Q1: 0.0x
Med: 0.0x
Q3: 1.09x
Excellent

In 2022, the interest coverage of MARKETING DIRECT ORGANISA... (6.2x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
MARKETING DIRECT ORGANISATION

Positioning of MARKETING DIRECT ORGANISATION in its sector

Comparison with sector Photocopie, préparation de documents et autres activités spécialisées de soutien de bureau

Valuation estimate

Indicative estimate only : the number of comparable transactions in this sector is limited (41 transactions). This range of 566 240€ to 3 389 398€ is provided for information purposes only and requires in-depth analysis to be confirmed.

Estimated enterprise value 2024
Indicative
566k€ 1316k€ 3389k€
1 316 638 € Range: 566 240€ - 3 389 398€
NAF 5 all-time

Valuation evolution

How is this estimate calculated?

This estimate is based on the analysis of 41 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Photocopie, préparation de documents et autres activités spécialisées de soutien de bureau)

Compare MARKETING DIRECT ORGANISATION with other companies in the same sector:

Voir toutes les statistiques du secteur Photocopie, préparation de documents et autres activités spécialisées de soutien de bureau

Frequently asked questions about MARKETING DIRECT ORGANISATION

What is the revenue of MARKETING DIRECT ORGANISATION ?

The revenue of MARKETING DIRECT ORGANISATION in 2022 is 4.8 M€.

Is MARKETING DIRECT ORGANISATION profitable?

Yes, MARKETING DIRECT ORGANISATION generated a net profit of 402 k€ in 2024.

Where is the headquarters of MARKETING DIRECT ORGANISATION ?

The headquarters of MARKETING DIRECT ORGANISATION is located in TOURCOING (59200), in the department Nord.

Where to find the tax return of MARKETING DIRECT ORGANISATION ?

The tax return of MARKETING DIRECT ORGANISATION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does MARKETING DIRECT ORGANISATION operate?

MARKETING DIRECT ORGANISATION operates in the sector Photocopie, préparation de documents et autres activités spécialisées de soutien de bureau (NAF code 82.19Z). See the 'Sector positioning' section above to compare the company with its competitors.