Les données financières de cette entreprise sont partiellement disponibles (liasse simplifiée ou données confidentielles). Certaines sections ne sont pas affichées.

MARKETING DIRECT LYON : revenue, balance sheet and financial ratios

MARKETING DIRECT LYON is a French company founded 39 years ago, specialized in the sector Conseil pour les affaires et autres conseils de gestion. Based in LYON (69003), this company of category PME shows in 2016 a revenue of 557 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-04-18

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - MARKETING DIRECT LYON (SIREN 339759136)
Indicator 2021 2016
Revenue N/C 556 727 €
Net income 101 208 € 43 655 €
EBITDA N/C 34 401 €
Net margin N/C 7.8%

Revenue and income statement

In 2021, MARKETING DIRECT LYON generates positive net income of 101 k€. Net income represents the final profit after all expenses (operating, financial, exceptional) and corporate tax. Change over 2016-2021: 44 k€ -> 101 k€.

Net income (2021) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

101 208 €

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 14%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 65%. This high autonomy means the company finances most of its assets through equity, a sign of strength.

Debt ratio (2021) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

14.11%

Financial autonomy (2021) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

65.021%

Asset age ratio (2021) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

1.4%

Solvency indicators evolution
MARKETING DIRECT LYON

Sector positioning

Debt ratio
14.11 2021
2016
2021
Q1: 0.0
Med: 5.69
Q3: 57.88
Average -14 pts over 2 years

In 2021, the debt ratio of MARKETING DIRECT LYON (14.11) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
65.02% 2021
2016
2021
Q1: 6.7%
Med: 39.89%
Q3: 74.08%
Good

In 2021, the financial autonomy of MARKETING DIRECT LYON (65.0%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.

Repayment capacity
7.05 years 2016
2016
Q1: 0.0 years
Med: 0.0 years
Q3: 0.51 years
Average

In 2016, the repayment capacity of MARKETING DIRECT LYON (7.05) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 411.56. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2021) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

411.556

Liquidity indicators evolution
MARKETING DIRECT LYON

Sector positioning

Liquidity ratio
411.56 2021
2016
2021
Q1: 138.87
Med: 286.2
Q3: 706.68
Good -8 pts over 2 years

In 2021, the liquidity ratio of MARKETING DIRECT LYON (411.56) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
8.69x 2016
2016
Q1: 0.0x
Med: 0.0x
Q3: 0.3x
Excellent

In 2016, the interest coverage of MARKETING DIRECT LYON (8.7x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2021) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2021) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2021) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2021) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
MARKETING DIRECT LYON

Positioning of MARKETING DIRECT LYON in its sector

Comparison with sector Conseil pour les affaires et autres conseils de gestion

Valuation estimate

Based on 61 transactions of similar company sales in 2021, the value of MARKETING DIRECT LYON is estimated at 248 405 € (range 144 808€ - 554 844€). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2021
61 tx
144k€ 248k€ 554k€
248 405 € Range: 144 808€ - 554 844€
NAF 5 année 2021

Valuation method used

Net Income Multiple
101 208 € × 2.5x = 248 405 €
Range: 144 808€ - 554 844€

Only this financial indicator is available for this company.

Valuation evolution

How is this estimate calculated?

This estimate is based on the analysis of 61 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Conseil pour les affaires et autres conseils de gestion)

Compare MARKETING DIRECT LYON with other companies in the same sector:

Voir toutes les statistiques du secteur Conseil pour les affaires et autres conseils de gestion

Frequently asked questions about MARKETING DIRECT LYON

What is the revenue of MARKETING DIRECT LYON ?

The revenue of MARKETING DIRECT LYON in 2016 is 557 k€.

Is MARKETING DIRECT LYON profitable?

Yes, MARKETING DIRECT LYON generated a net profit of 101 k€ in 2021.

Where is the headquarters of MARKETING DIRECT LYON ?

The headquarters of MARKETING DIRECT LYON is located in LYON (69003), in the department Rhone.

Where to find the tax return of MARKETING DIRECT LYON ?

The tax return of MARKETING DIRECT LYON is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does MARKETING DIRECT LYON operate?

MARKETING DIRECT LYON operates in the sector Conseil pour les affaires et autres conseils de gestion (NAF code 70.22Z). See the 'Sector positioning' section above to compare the company with its competitors.