MARKETING COMMUNICATIONS AND SERVICES : revenue, balance sheet and financial ratios

MARKETING COMMUNICATIONS AND SERVICES is a French company founded 30 years ago, specialized in the sector Conseil pour les affaires et autres conseils de gestion. Based in REIMS (51100), this company of category PME shows in 2024 a revenue of 49 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-04-18

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - MARKETING COMMUNICATIONS AND SERVICES (SIREN 403913528)
Indicator 2024 2023 2022 2021 2020 2019 2018 2017 2016
Revenue 48 568 € 38 093 € 68 666 € 89 171 € 110 435 € 179 064 € 202 182 € 255 501 € 190 819 €
Net income 82 324 € 6 226 058 € 3 322 615 € -35 466 € -35 138 € 1 102 904 € -348 991 € 106 781 € 375 061 €
EBITDA -67 865 € -72 776 € -895 616 € -198 445 € -160 593 € -128 775 € -138 379 € -47 804 € -83 573 €
Net margin 169.5% 16344.4% 4838.8% -39.8% -31.8% 615.9% -172.6% 41.8% 196.6%

Revenue and income statement

In 2024, MARKETING COMMUNICATIONS AND SERVICES achieves revenue of 49 k€. Revenue is declining over the period 2016-2024 (CAGR: -15.7%). Vs 2023, growth of +27% (38 k€ -> 49 k€). After deducting consumption (0 €), gross margin stands at 49 k€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -68 k€, representing -139.7% of revenue. Positive scissor effect: EBITDA margin improves by +51.3 pts, sign of improved operational efficiency. Negative EBITDA means operations do not cover current expenses: concerning situation. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 82 k€, i.e. 169.5% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2024) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

48 568 €

Gross margin (2024) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

48 568 €

EBITDA (2024) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

-67 865 €

EBIT (2024) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-172 955 €

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

82 324 €

EBITDA margin (2024) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

-139.7%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 0%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 80%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.0 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 522.8% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

0.264%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

79.842%

Cash flow / Revenue (2024) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

522.834%

Repayment capacity (2024) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

0.026

Solvency indicators evolution
MARKETING COMMUNICATIONS AND SERVICES

Sector positioning

Debt ratio
0.26 2024
2022
2023
2024
Q1: 0.0
Med: 4.0
Q3: 41.75
Good

In 2024, the debt ratio of MARKETING COMMUNICATIONS ... (0.26) ranks below the median of the sector. This ratio measures the weight of debt relative to equity. This controlled position reflects prudent management.

Financial autonomy
79.84% 2024
2022
2023
2024
Q1: 4.27%
Med: 38.89%
Q3: 76.46%
Excellent +5 pts over 3 years

In 2024, the financial autonomy of MARKETING COMMUNICATIONS ... (79.8%) ranks in the top 25% of the sector. This ratio represents the share of equity in total financing. High autonomy reflects financial independence and ability to absorb shocks.

Repayment capacity
0.03 years 2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.1 years
Average +26 pts over 3 years

In 2024, the repayment capacity of MARKETING COMMUNICATIONS ... (0.03) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 2056.08. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

2056.079

Interest coverage (2024) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

-1600.197

Liquidity indicators evolution
MARKETING COMMUNICATIONS AND SERVICES

Sector positioning

Liquidity ratio
2056.08 2024
2022
2023
2024
Q1: 138.89
Med: 313.79
Q3: 966.61
Excellent +23 pts over 3 years

In 2024, the liquidity ratio of MARKETING COMMUNICATIONS ... (2056.08) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.

Interest coverage
-1600.2x 2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 0.27x
Average

In 2024, the interest coverage of MARKETING COMMUNICATIONS ... (-1600.2x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 223 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 342 days. Excellent situation: suppliers finance 119 days of the operating cycle (retail model). Overall, WCR represents 8363 days of revenue, i.e. 1.1 M€ to permanently finance. Over 2016-2024, WCR increased by +3685%, requiring additional financing.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

1 128 249 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

223 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

342 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2024) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

8363 j

WCR and payment terms evolution
MARKETING COMMUNICATIONS AND SERVICES

Positioning of MARKETING COMMUNICATIONS AND SERVICES in its sector

Comparison with sector Conseil pour les affaires et autres conseils de gestion

Valuation estimate

Based on 69 transactions of similar company sales in 2024, the value of MARKETING COMMUNICATIONS AND SERVICES is estimated at 247 255 € (range 97 282€ - 592 115€). The price/revenue ratio is 0.66x (in line with sector norms). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2024
69 tx
97k€ 247k€ 592k€
247 255 € Range: 97 282€ - 592 115€
NAF 5 année 2024

Valuation detail by method

Ajustez les pondérations selon votre analyse

Revenue Multiple 30%
48 568 € × 0.66x
Estimation 32 001 €
18 624€ - 35 386€
Net Income Multiple 20%
82 324 € × 6.9x
Estimation 570 135 €
215 271€ - 1 427 211€

Valuation evolution

How is this estimate calculated?

This estimate is based on the analysis of 69 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Conseil pour les affaires et autres conseils de gestion)

Compare MARKETING COMMUNICATIONS AND SERVICES with other companies in the same sector:

Voir toutes les statistiques du secteur Conseil pour les affaires et autres conseils de gestion

Frequently asked questions about MARKETING COMMUNICATIONS AND SERVICES

What is the revenue of MARKETING COMMUNICATIONS AND SERVICES ?

The revenue of MARKETING COMMUNICATIONS AND SERVICES in 2024 is 49 k€.

Is MARKETING COMMUNICATIONS AND SERVICES profitable?

Yes, MARKETING COMMUNICATIONS AND SERVICES generated a net profit of 82 k€ in 2024.

Where is the headquarters of MARKETING COMMUNICATIONS AND SERVICES ?

The headquarters of MARKETING COMMUNICATIONS AND SERVICES is located in REIMS (51100), in the department Marne.

Where to find the tax return of MARKETING COMMUNICATIONS AND SERVICES ?

The tax return of MARKETING COMMUNICATIONS AND SERVICES is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does MARKETING COMMUNICATIONS AND SERVICES operate?

MARKETING COMMUNICATIONS AND SERVICES operates in the sector Conseil pour les affaires et autres conseils de gestion (NAF code 70.22Z). See the 'Sector positioning' section above to compare the company with its competitors.