SIREN : 789905643
MARKET KNOWLEDGE & INSIGHTS is a French company founded 13 years ago, specialized in the sector Études de marché et sondages. Based in PARIS (75017), this company of category PME shows in 2024 a revenue of 755 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2022 | 2021 | 2020 |
|---|---|---|---|---|
| Revenue | 754 874 € | 659 754 € | 466 415 € | 354 225 € |
| Net income | 13 320 € | 109 144 € | 49 532 € | 118 380 € |
| EBITDA | 32 322 € | 124 428 € | 49 500 € | 118 477 € |
| Net margin | 1.8% | 16.5% | 10.6% | 33.4% |
In 2024, MARKET KNOWLEDGE & INSIGHTS achieves revenue of 755 k€. Over the period 2020-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +20.8%. Vs 2022, growth of +14% (660 k€ -> 755 k€). After deducting consumption (0 €), gross margin stands at 755 k€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 32 k€, representing 4.3% of revenue. Warning negative scissor effect: despite revenue change (+14%), EBITDA varies by -74%, reducing margin by 14.6 pts. This reflects costs rising faster than revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 13 k€, i.e. 1.8% of revenue. This profit can be retained or distributed to shareholders.
754 874 €
754 874 €
32 322 €
31 957 €
13 320 €
4.3%
The debt ratio (= Financial debt / Equity x 100) stands at 796%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 7%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 66.8 years of cash flow to repay all financial debt. Beyond 7 years, banks generally consider credit risk as high. Cash flow represents 1.8% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.
796.218%
7.432%
1.795%
66.818
In 2024, the debt ratio of MARKET KNOWLEDGE & INSIGHTS (796.22) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.
In 2024, the financial autonomy of MARKET KNOWLEDGE & INSIGHTS (7.4%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2024, the repayment capacity of MARKET KNOWLEDGE & INSIGHTS (66.82) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.
The liquidity ratio (= Current assets / Current liabilities) stands at 299.57. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 44.5x. Operating income very largely covers interest expenses: high safety margin.
299.574
44.53
In 2024, the liquidity ratio of MARKET KNOWLEDGE & INSIGHTS (299.57) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
In 2024, the interest coverage of MARKET KNOWLEDGE & INSIGHTS (44.5x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 126 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 494 days. Excellent situation: suppliers finance 368 days of the operating cycle (retail model). Overall, WCR represents 637 days of revenue, i.e. 1.3 M€ to permanently finance. Over 2020-2024, WCR increased by +611%, requiring additional financing.
1 334 866 €
126 j
494 j
0 j
637 j
Based on 107 transactions of similar company sales (all years), the value of MARKET KNOWLEDGE & INSIGHTS is estimated at 100 386 € (range 38 741€ - 203 875€). With an EBITDA of 32 322€, the sector multiple of 2.6x is applied. The price/revenue ratio is 0.23x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 107 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare MARKET KNOWLEDGE & INSIGHTS with other companies in the same sector:
Voir toutes les statistiques du secteur Études de marché et sondages
The revenue of MARKET KNOWLEDGE & INSIGHTS in 2024 is 755 k€.
Yes, MARKET KNOWLEDGE & INSIGHTS generated a net profit of 13 k€ in 2024.
The headquarters of MARKET KNOWLEDGE & INSIGHTS is located in PARIS (75017), in the department Paris.
The tax return of MARKET KNOWLEDGE & INSIGHTS is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
MARKET KNOWLEDGE & INSIGHTS operates in the sector Études de marché et sondages (NAF code 73.20Z). See the 'Sector positioning' section above to compare the company with its competitors.