SIREN : 318309267
MAKE UP FOR EVER is a French company founded 46 years ago, specialized in the sector Fabrication de parfums et de produits pour la toilette. Based in PARIS (75008), this company of category GE shows in 2024 a revenue of 80.3 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 80 312 465 € | 105 633 926 € | 113 633 770 € | 106 679 944 € | 70 414 993 € | 96 425 179 € | 99 913 204 € | 138 547 211 € | 134 702 132 € |
| Net income | -62 602 627 € | -40 376 096 € | -37 395 559 € | -15 886 395 € | -49 458 991 € | -40 693 657 € | -30 045 411 € | -2 016 499 € | 2 045 569 € |
| EBITDA | -47 960 996 € | -27 663 065 € | -23 263 445 € | -17 459 526 € | -43 384 538 € | -27 927 787 € | -21 152 938 € | 867 493 € | 10 017 867 € |
| Net margin | -77.9% | -38.2% | -32.9% | -14.9% | -70.2% | -42.2% | -30.1% | -1.5% | 1.5% |
In 2024, MAKE UP FOR EVER achieves revenue of 80.3 M€. Revenue is declining over the period 2016-2024 (CAGR: -6.3%). Significant drop of -24% vs 2023. After deducting consumption (31.0 M€), gross margin stands at 49.4 M€, i.e. a rate of 61%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -48.0 M€, representing -59.7% of revenue. Warning negative scissor effect: despite revenue change (-24%), EBITDA varies by -73%, reducing margin by 33.5 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -62.6 M€ (-77.9% of revenue), which will impact equity.
80 312 465 €
49 357 890 €
-47 960 996 €
-57 502 084 €
-62 602 627 €
-59.6%
The debt ratio (= Financial debt / Equity x 100) stands at -108%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches -224%. Low autonomy: the company heavily depends on external financing (banks, suppliers).
-107.62%
-223.898%
-71.543%
-2.436
20.9%
In 2024, the debt ratio of MAKE UP FOR EVER (-107.62) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.
In 2024, the financial autonomy of MAKE UP FOR EVER (-223.9%) ranks in the bottom 25% of the sector. This ratio represents the share of equity in total financing. Low autonomy may limit investment capacity and increase vulnerability.
In 2024, the repayment capacity of MAKE UP FOR EVER (-2.44) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 110.34. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
110.339
-14.937
In 2024, the liquidity ratio of MAKE UP FOR EVER (110.34) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.
In 2024, the interest coverage of MAKE UP FOR EVER (-14.9x) ranks in the bottom 25% of the sector. This ratio indicates how many times operating income covers interest expenses. Low coverage may indicate fragility to rate or income variations.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 51 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 78 days. Favorable situation: supplier credit is longer than customer credit by 27 days. Inventory turnover is 185 days (= Average inventory / Cost of goods x 360). This high level ties up cash and potentially creates obsolescence risk. Overall, WCR represents 122 days of revenue, i.e. 27.1 M€ to permanently finance. Notable WCR improvement over the period (-58%), freeing up cash.
27 131 157 €
51 j
78 j
185 j
122 j
Based on 74 transactions of similar company sales
(all years),
the value of MAKE UP FOR EVER is estimated at
8 821 861 €
(range 5 757 015€ - 20 071 058€).
The price/revenue ratio is 0.11x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Only this financial indicator is available for this company.
This estimate is based on the analysis of 74 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare MAKE UP FOR EVER with other companies in the same sector:
Voir toutes les statistiques du secteur Fabrication de parfums et de produits pour la toilette
The revenue of MAKE UP FOR EVER in 2024 is 80.3 M€.
MAKE UP FOR EVER recorded a net loss in 2024.
The headquarters of MAKE UP FOR EVER is located in PARIS (75008), in the department Paris.
The tax return of MAKE UP FOR EVER is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
MAKE UP FOR EVER operates in the sector Fabrication de parfums et de produits pour la toilette (NAF code 20.42Z). See the 'Sector positioning' section above to compare the company with its competitors.