MAGIE NOIRE : revenue, balance sheet and financial ratios

MAGIE NOIRE is a French company founded 24 years ago, specialized in the sector Activités des agences de publicité. Based in PARIS (75017), this company of category PME shows in 2021 a revenue of 787 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - MAGIE NOIRE (SIREN 439066580)
Indicator 2024 2023 2022 2021 2020 2019 2018 2017 2016
Revenue N/C N/C N/C 786 685 € 878 321 € 1 843 496 € 2 388 243 € 2 711 665 € 2 415 749 €
Net income -32 401 € -41 669 € -141 523 € 26 522 € -395 444 € 42 264 € -10 200 € 135 277 € 113 067 €
EBITDA N/C N/C N/C 7 630 € -245 515 € 53 285 € 57 878 € 87 885 € 143 928 €
Net margin N/C N/C N/C 3.4% -45.0% 2.3% -0.4% 5.0% 4.7%

Revenue and income statement

In 2024, MAGIE NOIRE records a net loss of 32 k€. This deficit will reduce equity on the balance sheet.

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-32 401 €

Loading income statement...

Chart evolution

Show :

Assets

Loading data...

Liabilities

Loading data...

Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 134%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 13%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

134.097%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

13.047%

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

8.7%

Solvency indicators evolution
MAGIE NOIRE

Sector positioning

Debt ratio
134.1 2024
2022
2023
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Watch

In 2024, the debt ratio of MAGIE NOIRE (134.10) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.

Financial autonomy
13.05% 2024
2022
2023
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Average -11 pts over 3 years

In 2024, the financial autonomy of MAGIE NOIRE (13.1%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 138.86. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

138.859

Liquidity indicators evolution
MAGIE NOIRE

Sector positioning

Liquidity ratio
138.86 2024
2022
2023
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Average -25 pts over 3 years

In 2024, the liquidity ratio of MAGIE NOIRE (138.86) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
MAGIE NOIRE

Positioning of MAGIE NOIRE in its sector

Comparison with sector Activités des agences de publicité

Similar companies (Activités des agences de publicité)

Compare MAGIE NOIRE with other companies in the same sector:

Voir toutes les statistiques du secteur Activités des agences de publicité

Frequently asked questions about MAGIE NOIRE

What is the revenue of MAGIE NOIRE ?

The revenue of MAGIE NOIRE in 2021 is 787 k€.

Is MAGIE NOIRE profitable?

MAGIE NOIRE recorded a net loss in 2024.

Where is the headquarters of MAGIE NOIRE ?

The headquarters of MAGIE NOIRE is located in PARIS (75017), in the department Paris.

Where to find the tax return of MAGIE NOIRE ?

The tax return of MAGIE NOIRE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does MAGIE NOIRE operate?

MAGIE NOIRE operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.