MAGENTA EVENT : revenue, balance sheet and financial ratios

MAGENTA EVENT is a French company founded 21 years ago, specialized in the sector Activités des agences de publicité. Based in STAINS (93240), this company of category PME shows in 2019 a revenue of 1.2 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - MAGENTA EVENT (SIREN 479939050)
Indicator 2021 2019 2018 2017 2016
Revenue N/C 1 172 502 € 926 035 € 899 187 € 1 113 017 €
Net income -186 872 € 19 823 € 2 885 € -5 199 € 8 139 €
EBITDA N/C 27 605 € 13 009 € -1 377 € 12 025 €
Net margin N/C 1.7% 0.3% -0.6% 0.7%

Revenue and income statement

In 2021, MAGENTA EVENT records a net loss of 187 k€. This deficit will reduce equity on the balance sheet.

Net income (2021) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-186 872 €

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 63%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 35%. The balance between equity and debt is satisfactory.

Debt ratio (2021) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

63.388%

Financial autonomy (2021) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

34.664%

Asset age ratio (2021) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

12.6%

Solvency indicators evolution
MAGENTA EVENT

Sector positioning

Debt ratio
63.39 2021
2018
2019
2021
Q1: 0.0
Med: 12.08
Q3: 71.81
Average +46 pts over 3 years

In 2021, the debt ratio of MAGENTA EVENT (63.39) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
34.66% 2021
2018
2019
2021
Q1: 9.99%
Med: 32.53%
Q3: 55.05%
Good -23 pts over 3 years

In 2021, the financial autonomy of MAGENTA EVENT (34.7%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.

Repayment capacity
0.0 years 2019
2018
2019
Q1: 0.0 years
Med: 0.0 years
Q3: 0.8 years
Excellent

In 2019, the repayment capacity of MAGENTA EVENT (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 216.01. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2021) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

216.01

Liquidity indicators evolution
MAGENTA EVENT

Sector positioning

Liquidity ratio
216.01 2021
2018
2019
2021
Q1: 134.84
Med: 213.66
Q3: 348.49
Good -25 pts over 3 years

In 2021, the liquidity ratio of MAGENTA EVENT (216.01) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
1.65x 2019
2018
2019
Q1: 0.0x
Med: 0.0x
Q3: 1.38x
Excellent

In 2019, the interest coverage of MAGENTA EVENT (1.6x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 602 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 300 days. The gap of 302 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow.

Operating WCR (2021) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2021) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

602 j

Supplier credit (2021) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

300 j

Inventory turnover (2021) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
MAGENTA EVENT

Positioning of MAGENTA EVENT in its sector

Comparison with sector Activités des agences de publicité

Similar companies (Activités des agences de publicité)

Compare MAGENTA EVENT with other companies in the same sector:

Frequently asked questions about MAGENTA EVENT

What is the revenue of MAGENTA EVENT ?

The revenue of MAGENTA EVENT in 2019 is 1.2 M€.

Is MAGENTA EVENT profitable?

MAGENTA EVENT recorded a net loss in 2021.

Where is the headquarters of MAGENTA EVENT ?

The headquarters of MAGENTA EVENT is located in STAINS (93240), in the department Seine-Saint-Denis.

Where to find the tax return of MAGENTA EVENT ?

The tax return of MAGENTA EVENT is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does MAGENTA EVENT operate?

MAGENTA EVENT operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.