SIREN : 340512342
M P ADVERTISING is a French company founded 39 years ago, specialized in the sector Activités des agences de publicité. Based in NEUILLY-SUR-SEINE (92200), this company of category ETI shows in 2024 a revenue of 8.6 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 8 604 223 € | 8 939 737 € | -1 465 € | N/C | N/C | 13 482 € | 18 677 € | 55 945 € | 227 187 € |
| Net income | 3 263 598 € | 3 125 276 € | 3 483 355 € | 2 858 439 € | 1 625 182 € | 1 932 807 € | 1 608 460 € | 1 512 891 € | 760 292 € |
| EBITDA | 4 360 682 € | 4 183 876 € | -5 068 307 € | -4 396 306 € | -4 133 044 € | -5 188 557 € | -4 481 994 € | -4 570 444 € | -3 632 556 € |
| Net margin | 37.9% | 35.0% | -237771.7% | N/C | N/C | 14336.2% | 8612.0% | 2704.2% | 334.7% |
In 2024, M P ADVERTISING achieves revenue of 8.6 M€. Over the period 2016-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +57.5%. Slight decline of -4% vs 2023. After deducting consumption (0 €), gross margin stands at 8.6 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 4.4 M€, representing 50.7% of revenue. Positive scissor effect: EBITDA margin improves by +3.9 pts, sign of improved operational efficiency. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 3.3 M€, i.e. 37.9% of revenue. This profit can be retained or distributed to shareholders.
8 604 223 €
8 604 223 €
4 360 682 €
4 366 399 €
3 263 598 €
50.7%
The debt ratio (= Financial debt / Equity x 100) stands at 0%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 50%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Cash flow represents 37.9% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.
0.0%
50.351%
37.863%
0.0
In 2024, the debt ratio of M P ADVERTISING (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.
In 2024, the financial autonomy of M P ADVERTISING (50.4%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
In 2024, the repayment capacity of M P ADVERTISING (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 181.08. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.0x. Danger: operating income does not cover interest charges, unsustainable situation.
181.08
0.015
In 2024, the liquidity ratio of M P ADVERTISING (181.08) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
In 2024, the interest coverage of M P ADVERTISING (0.0x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 124 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 265 days. Excellent situation: suppliers finance 141 days of the operating cycle (retail model). Overall, WCR represents 255 days of revenue, i.e. 6.1 M€ to permanently finance. Over 2016-2024, WCR increased by +330%, requiring additional financing.
6 086 885 €
124 j
265 j
0 j
255 j
Based on 68 transactions of similar company sales
(all years),
the value of M P ADVERTISING is estimated at
8 744 887 €
(range 2 960 841€ - 32 799 242€).
With an EBITDA of 4 360 682€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare M P ADVERTISING with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of M P ADVERTISING in 2024 is 8.6 M€.
Yes, M P ADVERTISING generated a net profit of 3.3 M€ in 2024.
The headquarters of M P ADVERTISING is located in NEUILLY-SUR-SEINE (92200), in the department Hauts-de-Seine.
The tax return of M P ADVERTISING is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
M P ADVERTISING operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.