SIREN : 790126767
LIP DIGITAL & MARKETING is a French company founded 13 years ago, specialized in the sector Activités des agences de publicité. Based in LYON (69007), this company of category ETI shows in 2024 a revenue of 4.4 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-09
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 4 428 444 € | 2 705 072 € | 2 833 063 € | 1 476 174 € | 617 352 € | 919 455 € | 690 391 € | 108 000 € | 219 000 € |
| Net income | 96 315 € | 71 999 € | 123 263 € | 37 661 € | 18 376 € | 5 284 € | 23 973 € | 37 537 € | 12 882 € |
| EBITDA | 358 418 € | 90 993 € | 174 532 € | 53 842 € | 20 408 € | 5 320 € | 22 285 € | -34 137 € | 85 958 € |
| Net margin | 2.2% | 2.7% | 4.4% | 2.6% | 3.0% | 0.6% | 3.5% | 34.8% | 5.9% |
In 2024, LIP DIGITAL & MARKETING achieves revenue of 4.4 M€. Over the period 2016-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +45.6%. Vs 2023, growth of +64% (2.7 M€ -> 4.4 M€). After deducting consumption (111 k€), gross margin stands at 4.3 M€, i.e. a rate of 97%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 358 k€, representing 8.1% of revenue. Positive scissor effect: EBITDA margin improves by +4.7 pts, sign of improved operational efficiency. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 96 k€, i.e. 2.2% of revenue. This profit can be retained or distributed to shareholders.
4 428 444 €
4 317 475 €
358 418 €
197 351 €
96 315 €
8.1%
The debt ratio (= Financial debt / Equity x 100) stands at 614%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 10%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 8.8 years of cash flow to repay all financial debt. Beyond 7 years, banks generally consider credit risk as high. Cash flow represents 6.5% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
613.728%
10.389%
6.508%
8.844
64.7%
In 2024, the debt ratio of LIP DIGITAL & MARKETING (613.73) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.
In 2024, the financial autonomy of LIP DIGITAL & MARKETING (10.4%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2024, the repayment capacity of LIP DIGITAL & MARKETING (8.84) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 375.96. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
375.964
0.0
In 2024, the liquidity ratio of LIP DIGITAL & MARKETING (375.96) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.
In 2024, the interest coverage of LIP DIGITAL & MARKETING (0.0x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 219 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 27 days. The gap of 192 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Inventory turnover is 1 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 228 days of revenue, i.e. 2.8 M€ to permanently finance. Over 2016-2024, WCR increased by +1754%, requiring additional financing.
2 803 825 €
219 j
27 j
1 j
228 j
Based on 68 transactions of similar company sales
(all years),
the value of LIP DIGITAL & MARKETING is estimated at
869 193 €
(range 299 118€ - 2 745 562€).
With an EBITDA of 358 418€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare LIP DIGITAL & MARKETING with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of LIP DIGITAL & MARKETING in 2024 is 4.4 M€.
Yes, LIP DIGITAL & MARKETING generated a net profit of 96 k€ in 2024.
The headquarters of LIP DIGITAL & MARKETING is located in LYON (69007), in the department Rhone.
The tax return of LIP DIGITAL & MARKETING is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
LIP DIGITAL & MARKETING operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.