Les données financières de cette entreprise sont partiellement disponibles (liasse simplifiée ou données confidentielles). Certaines sections ne sont pas affichées.

LA PROMO DU JOUR - DIMONA MARKETING : revenue, balance sheet and financial ratios

LA PROMO DU JOUR - DIMONA MARKETING is a French company founded 14 years ago, specialized in the sector Activités des agences de publicité. Based in PARIS (75012), this company of category PME shows in 2024 a net income positive of 191 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - LA PROMO DU JOUR - DIMONA MARKETING (SIREN 538865221)
Indicator 2024 2023 2022 2018
Revenue N/C N/C N/C N/C
Net income 191 063 € 189 376 € 194 248 € 324 777 €
EBITDA N/C N/C N/C N/C
Net margin N/C N/C N/C N/C

Revenue and income statement

In 2024, LA PROMO DU JOUR - DIMONA MARKETING generates positive net income of 191 k€. Net income represents the final profit after all expenses (operating, financial, exceptional) and corporate tax. Change over 2018-2024: 325 k€ -> 191 k€.

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

191 063 €

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 222%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 24%. The balance between equity and debt is satisfactory.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

222.116%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

24.189%

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

36.2%

Solvency indicators evolution
LA PROMO DU JOUR - DIMONA MARKETING

Sector positioning

Debt ratio
222.12 2024
2022
2023
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Watch

In 2024, the debt ratio of LA PROMO DU JOUR - DIMONA... (222.12) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.

Financial autonomy
24.19% 2024
2022
2023
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Average

In 2024, the financial autonomy of LA PROMO DU JOUR - DIMONA... (24.2%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 274.35. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

274.348

Liquidity indicators evolution
LA PROMO DU JOUR - DIMONA MARKETING

Sector positioning

Liquidity ratio
274.35 2024
2022
2023
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Good -10 pts over 3 years

In 2024, the liquidity ratio of LA PROMO DU JOUR - DIMONA... (274.35) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Positioning of LA PROMO DU JOUR - DIMONA MARKETING in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of LA PROMO DU JOUR - DIMONA MARKETING is estimated at 556 522 € (range 267 245€ - 2 093 930€). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2024
68 tx
267k€ 556k€ 2093k€
556 522 € Range: 267 245€ - 2 093 930€
NAF 5 all-time

Valuation method used

Net Income Multiple
191 063 € × 2.9x = 556 523 €
Range: 267 245€ - 2 093 931€

Only this financial indicator is available for this company.

How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare LA PROMO DU JOUR - DIMONA MARKETING with other companies in the same sector:

Voir toutes les statistiques du secteur Activités des agences de publicité

Frequently asked questions about LA PROMO DU JOUR - DIMONA MARKETING

What is the revenue of LA PROMO DU JOUR - DIMONA MARKETING ?

The revenue of LA PROMO DU JOUR - DIMONA MARKETING is not publicly disclosed (confidential accounts filed with INPI).

Is LA PROMO DU JOUR - DIMONA MARKETING profitable?

Yes, LA PROMO DU JOUR - DIMONA MARKETING generated a net profit of 191 k€ in 2024.

Where is the headquarters of LA PROMO DU JOUR - DIMONA MARKETING ?

The headquarters of LA PROMO DU JOUR - DIMONA MARKETING is located in PARIS (75012), in the department Paris.

Where to find the tax return of LA PROMO DU JOUR - DIMONA MARKETING ?

The tax return of LA PROMO DU JOUR - DIMONA MARKETING is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does LA PROMO DU JOUR - DIMONA MARKETING operate?

LA PROMO DU JOUR - DIMONA MARKETING operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.