Employees: NN (None)Legal category: SCA (commandite par actions)Size: NoneCreation date: 1996-08-28 (29 years)Status: ActiveBusiness sector: Activités des agences de publicitéLocation: PARIS (75017), Paris
KICK OFF : revenue, balance sheet and financial ratios
KICK OFF is a French company
founded 29 years ago,
specialized in the sector Activités des agences de publicité.
Based in PARIS (75017),
this company of category PME
shows in 2018 a revenue of 149 k€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
In 2018, KICK OFF achieves revenue of 149 k€. Revenue is declining over the period 2015-2018 (CAGR: -68.8%). Significant drop of -89% vs 2017. After deducting consumption (10 k€), gross margin stands at 138 k€, i.e. a rate of 93%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 16 k€, representing 10.9% of revenue. Positive scissor effect: EBITDA margin improves by +10.6 pts, sign of improved operational efficiency. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 2 k€, i.e. 1.6% of revenue. This profit can be retained or distributed to shareholders.
Revenue (2018)
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Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
148 516 €
Gross margin (2018)
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Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
138 117 €
EBITDA (2018)
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Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
16 195 €
EBIT (2018)
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EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
2 794 €
Net income (2018)
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Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
2 375 €
EBITDA margin (2018)
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EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
10.9%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
Show :
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 5%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 37%. The balance between equity and debt is satisfactory.
Debt ratio (2018)
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Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
4.505%
Financial autonomy (2018)
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Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
37.074%
Cash flow / Revenue (2018)
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Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
-3.725%
Repayment capacity (2018)
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Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
-0.549
Solvency indicators evolution KICK OFF
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2015
2016
2017
2018
Debt ratio
19.877
2.145
191.509
4.505
Financial autonomy
25.016
13.557
17.324
37.074
Repayment capacity
-0.268
None
36.042
-0.549
Cash flow / Revenue
-1.034%
None%
0.252%
-3.725%
Sector positioning
Debt ratio
4.52018
2016
2017
2018
Q1: 0.0
Med: 6.0
Q3: 40.77
Good+8 pts over 3 years
In 2018, the debt ratio of KICK OFF (4.50) ranks below the median of the sector. This ratio measures the weight of debt relative to equity. This controlled position reflects prudent management.
Financial autonomy
37.07%2018
2016
2017
2018
Q1: 9.95%
Med: 35.16%
Q3: 58.05%
Good+21 pts over 3 years
In 2018, the financial autonomy of KICK OFF (37.1%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
Repayment capacity
-0.55 years2018
2017
2018
Q1: 0.0 years
Med: 0.0 years
Q3: 0.8 years
Excellent-50 pts over 2 years
In 2018, the repayment capacity of KICK OFF (-0.55) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 160.42. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
Liquidity ratio (2018)
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Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
160.423
Interest coverage (2018)
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Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
0.0
Liquidity indicators evolution KICK OFF
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2015
2016
2017
2018
Liquidity ratio
95.616
109.821
187.203
160.423
Interest coverage
0.0
None
0.0
0.0
Sector positioning
Liquidity ratio
160.422018
2016
2017
2018
Q1: 125.81
Med: 189.58
Q3: 312.91
Average+14 pts over 3 years
In 2018, the liquidity ratio of KICK OFF (160.42) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
Interest coverage
0.0x2018
2017
2018
Q1: 0.0x
Med: 0.0x
Q3: 1.4x
Average
In 2018, the interest coverage of KICK OFF (0.0x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 217 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 224 days. Favorable situation: supplier credit is longer than customer credit by 7 days. Inventory turnover is 35 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 326 days of revenue, i.e. 134 k€ to permanently finance. Over 2015-2018, WCR increased by +158%, requiring additional financing.
Operating WCR (2018)
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Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
134 386 €
Customer credit (2018)
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Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
217 j
Supplier credit (2018)
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Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
224 j
Inventory turnover (2018)
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Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
35 j
WCR in days of revenue (2018)
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WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
326 j
WCR and payment terms evolution KICK OFF
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2015
2016
2017
2018
Operating WCR
52 063 €
0 €
200 872 €
134 386 €
Inventory turnover (days)
1
0
5
35
Customer payment term (days)
5
0
36
217
Supplier payment term (days)
7
0
33
224
Positioning of KICK OFF in its sector
Comparison with sector Activités des agences de publicité
Valuation estimate
Based on 68 transactions of similar company sales
(all years),
the value of KICK OFF is estimated at
34 649 €
(range 11 522€ - 113 811€).
With an EBITDA of 16 195€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate. Medium reliability: estimate to be confirmed with in-depth analysis.
Estimated enterprise value2018
68 tx
11k€34k€113k€
34 649 €Range: 11 522€ - 113 811€
NAF 5 all-time
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
16 195 €×2.9x
Estimation46 529 €
13 427€ - 183 165€
Revenue Multiple30%
148 516 €×0.22x
Estimation33 336 €
13 816€ - 56 745€
Net Income Multiple20%
2 375 €×2.9x
Estimation6 918 €
3 322€ - 26 029€
How is this estimate calculated?
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Activités des agences de publicité)
Compare KICK OFF with other companies in the same sector:
Yes, KICK OFF generated a net profit of 2 k€ in 2018.
Where is the headquarters of KICK OFF ?
The headquarters of KICK OFF is located in PARIS (75017), in the department Paris.
Where to find the tax return of KICK OFF ?
The tax return of KICK OFF is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does KICK OFF operate?
KICK OFF operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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