SIREN : 822370441
JOHN STEEL is a French company founded 9 years ago, specialized in the sector Vente à distance sur catalogue spécialisé. Based in COLMAR (68000), this company of category PME shows in 2024 a revenue of 1.0 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-09
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 |
|---|---|---|---|---|---|---|
| Revenue | 1 043 840 € | 789 619 € | 781 374 € | 945 250 € | 906 319 € | 930 898 € |
| Net income | -125 966 € | -28 478 € | -21 092 € | 10 753 € | -13 049 € | 83 046 € |
| EBITDA | 103 506 € | 128 557 € | 103 734 € | 130 310 € | 74 468 € | 163 465 € |
| Net margin | -12.1% | -3.6% | -2.7% | 1.1% | -1.4% | 8.9% |
In 2024, JOHN STEEL achieves revenue of 1.0 M€. Revenue is growing positively over 6 years (CAGR: +2.3%). Vs 2023, growth of +32% (790 k€ -> 1.0 M€). After deducting consumption (38 k€), gross margin stands at 1.0 M€, i.e. a rate of 96%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 104 k€, representing 9.9% of revenue. Warning negative scissor effect: despite revenue change (+32%), EBITDA varies by -19%, reducing margin by 6.4 pts. This reflects costs rising faster than revenue. This level of operating margin is satisfactory for the sector. Net income is negative at -126 k€ (-12.1% of revenue), which will impact equity.
1 043 840 €
1 005 942 €
103 506 €
-122 390 €
-125 966 €
9.8%
The debt ratio (= Financial debt / Equity x 100) stands at 225%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 9%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 1.4 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 9.4% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
225.363%
9.229%
9.436%
1.425
20.2%
In 2024, the debt ratio of JOHN STEEL (225.36) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2024, the financial autonomy of JOHN STEEL (9.2%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2024, the repayment capacity of JOHN STEEL (1.43) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 14.24. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 3.5x. Financial charges are adequately covered by operations.
14.237
3.455
In 2024, the liquidity ratio of JOHN STEEL (14.24) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.
In 2024, the interest coverage of JOHN STEEL (3.5x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 0 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 152 days. Excellent situation: suppliers finance 152 days of the operating cycle (retail model). WCR is negative (-6 days): operations structurally generate cash.
-16 305 €
0 j
152 j
0 j
-6 j
Based on 121 transactions of similar company sales (all years), the value of JOHN STEEL is estimated at 311 751 € (range 151 300€ - 704 349€). With an EBITDA of 103 506€, the sector multiple of 3.2x is applied. The price/revenue ratio is 0.27x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
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This estimate is based on the analysis of 121 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare JOHN STEEL with other companies in the same sector:
Voir toutes les statistiques du secteur Vente à distance sur catalogue spécialisé
The revenue of JOHN STEEL in 2024 is 1.0 M€.
JOHN STEEL recorded a net loss in 2024.
The headquarters of JOHN STEEL is located in COLMAR (68000), in the department Haut-Rhin.
The tax return of JOHN STEEL is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
JOHN STEEL operates in the sector Vente à distance sur catalogue spécialisé (NAF code 47.91B). See the 'Sector positioning' section above to compare the company with its competitors.