INFORMAT DEVELOP COMMUNICAT : revenue, balance sheet and financial ratios

INFORMAT DEVELOP COMMUNICAT is a French company founded 42 years ago, specialized in the sector Activités des agences de publicité. Based in PARIS (75016), this company of category PME shows in 2023 a revenue of 2.2 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - INFORMAT DEVELOP COMMUNICAT (SIREN 328187802)
Indicator 2023 2022 2021 2020 2019 2018 2017 2016
Revenue 2 224 899 € 4 466 927 € 5 224 157 € 6 134 673 € 6 807 471 € 6 579 391 € 5 397 372 € 5 114 367 €
Net income -685 577 € -478 415 € 81 058 € 201 033 € 351 636 € 352 520 € 253 816 € 158 294 €
EBITDA -581 492 € -244 104 € 498 192 € 833 099 € 959 202 € 732 972 € 647 015 € 432 695 €
Net margin -30.8% -10.7% 1.6% 3.3% 5.2% 5.4% 4.7% 3.1%

Revenue and income statement

In 2023, INFORMAT DEVELOP COMMUNICAT achieves revenue of 2.2 M€. Revenue is declining over the period 2016-2023 (CAGR: -11.2%). Significant drop of -50% vs 2022. After deducting consumption (0 €), gross margin stands at 2.2 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -581 k€, representing -26.1% of revenue. Warning negative scissor effect: despite revenue change (-50%), EBITDA varies by -138%, reducing margin by 20.7 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -686 k€ (-30.8% of revenue), which will impact equity.

Revenue (2023) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

2 224 899 €

Gross margin (2023) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

2 224 899 €

EBITDA (2023) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

-581 492 €

EBIT (2023) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-707 097 €

Net income (2023) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-685 577 €

EBITDA margin (2023) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

-26.0%

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 104%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 18%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2023) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

104.48%

Financial autonomy (2023) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

18.05%

Cash flow / Revenue (2023) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

-27.095%

Repayment capacity (2023) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

-0.567

Asset age ratio (2023) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

50.2%

Solvency indicators evolution
INFORMAT DEVELOP COMMUNICAT

Sector positioning

Debt ratio
104.48 2023
2021
2022
2023
Q1: 0.0
Med: 9.05
Q3: 53.81
Watch +47 pts over 3 years

In 2023, the debt ratio of INFORMAT DEVELOP COMMUNICAT (104.48) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.

Financial autonomy
18.05% 2023
2021
2022
2023
Q1: 9.05%
Med: 31.95%
Q3: 57.91%
Average -23 pts over 3 years

In 2023, the financial autonomy of INFORMAT DEVELOP COMMUNICAT (18.1%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
-0.57 years 2023
2021
2022
2023
Q1: 0.0 years
Med: 0.0 years
Q3: 1.06 years
Excellent -27 pts over 3 years

In 2023, the repayment capacity of INFORMAT DEVELOP COMMUNICAT (-0.57) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 145.82. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2023) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

145.819

Interest coverage (2023) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

0.0

Liquidity indicators evolution
INFORMAT DEVELOP COMMUNICAT

Sector positioning

Liquidity ratio
145.82 2023
2021
2022
2023
Q1: 137.05
Med: 211.0
Q3: 357.39
Average -7 pts over 3 years

In 2023, the liquidity ratio of INFORMAT DEVELOP COMMUNICAT (145.82) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.

Interest coverage
0.0x 2023
2021
2022
2023
Q1: 0.0x
Med: 0.0x
Q3: 1.65x
Average -50 pts over 3 years

In 2023, the interest coverage of INFORMAT DEVELOP COMMUNICAT (0.0x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 76 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 55 days. The company must finance 21 days of gap between collections and payments. Overall, WCR represents 12 days of revenue, i.e. 74 k€ to permanently finance. Notable WCR improvement over the period (-90%), freeing up cash.

Operating WCR (2023) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

73 555 €

Customer credit (2023) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

76 j

Supplier credit (2023) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

55 j

Inventory turnover (2023) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2023) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

12 j

WCR and payment terms evolution
INFORMAT DEVELOP COMMUNICAT

Positioning of INFORMAT DEVELOP COMMUNICAT in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of INFORMAT DEVELOP COMMUNICAT is estimated at 499 404 € (range 206 980€ - 850 084€). The price/revenue ratio is 0.22x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2023
68 tx
206k€ 499k€ 850k€
499 404 € Range: 206 980€ - 850 084€
NAF 5 all-time

Valuation method used

Revenue Multiple
2 224 899 € × 0.22x = 499 405 €
Range: 206 980€ - 850 085€

Only this financial indicator is available for this company.

How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare INFORMAT DEVELOP COMMUNICAT with other companies in the same sector:

Voir toutes les statistiques du secteur Activités des agences de publicité

Frequently asked questions about INFORMAT DEVELOP COMMUNICAT

What is the revenue of INFORMAT DEVELOP COMMUNICAT ?

The revenue of INFORMAT DEVELOP COMMUNICAT in 2023 is 2.2 M€.

Is INFORMAT DEVELOP COMMUNICAT profitable?

INFORMAT DEVELOP COMMUNICAT recorded a net loss in 2023.

Where is the headquarters of INFORMAT DEVELOP COMMUNICAT ?

The headquarters of INFORMAT DEVELOP COMMUNICAT is located in PARIS (75016), in the department Paris.

Where to find the tax return of INFORMAT DEVELOP COMMUNICAT ?

The tax return of INFORMAT DEVELOP COMMUNICAT is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does INFORMAT DEVELOP COMMUNICAT operate?

INFORMAT DEVELOP COMMUNICAT operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.