Employees: NN (None)Legal category: Société à responsabilité limitée (sans autre indication)Size: PMECreation date: 1989-10-19 (36 years)Status: ActiveBusiness sector: Activités des agences de publicitéLocation: PARIS (75016), Paris
IMAGE BUSINESS : revenue, balance sheet and financial ratios
IMAGE BUSINESS is a French company
founded 36 years ago,
specialized in the sector Activités des agences de publicité.
Based in PARIS (75016),
this company of category PME
shows in 2024 a revenue of 59 k€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Financial history - IMAGE BUSINESS (SIREN 950576702)
Indicator
2024
2023
2021
2020
2019
2018
2017
2016
Revenue
59 107 €
118 509 €
31 490 €
26 052 €
209 574 €
359 310 €
408 426 €
644 512 €
Net income
8 912 €
-56 785 €
7 946 €
-1 183 €
37 822 €
32 661 €
33 988 €
33 870 €
EBITDA
8 953 €
40 930 €
9 346 €
-10 246 €
47 635 €
34 305 €
56 821 €
228 074 €
Net margin
15.1%
-47.9%
25.2%
-4.5%
18.0%
9.1%
8.3%
5.3%
Revenue and income statement
In 2024, IMAGE BUSINESS achieves revenue of 59 k€. Revenue is declining over the period 2016-2024 (CAGR: -25.8%). Significant drop of -50% vs 2023. After deducting consumption (0 €), gross margin stands at 59 k€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 9 k€, representing 15.1% of revenue. Warning negative scissor effect: despite revenue change (-50%), EBITDA varies by -78%, reducing margin by 19.4 pts. This reflects costs rising faster than revenue. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 9 k€, i.e. 15.1% of revenue. This profit can be retained or distributed to shareholders.
Revenue (2024)
?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
59 107 €
Gross margin (2024)
?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
59 107 €
EBITDA (2024)
?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
8 953 €
EBIT (2024)
?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
8 912 €
Net income (2024)
?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
8 912 €
EBITDA margin (2024)
?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
15.1%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
Show :
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 99%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 30%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 13.5 years of cash flow to repay all financial debt. Beyond 7 years, banks generally consider credit risk as high. Cash flow represents 15.1% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.
Debt ratio (2024)
?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
99.047%
Financial autonomy (2024)
?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
29.8%
Cash flow / Revenue (2024)
?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
15.078%
Repayment capacity (2024)
?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
13.514
Solvency indicators evolution IMAGE BUSINESS
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
2021
2023
2024
Debt ratio
13.886
11.594
10.275
69.631
61.176
72.329
131.474
99.047
Financial autonomy
32.69
37.555
39.964
38.873
37.316
32.277
25.909
29.8
Repayment capacity
0.26
0.0
0.0
3.729
-277.746
18.691
1.898
13.514
Cash flow / Revenue
7.117%
8.322%
9.153%
18.047%
-1.946%
14.167%
65.999%
15.078%
Sector positioning
Debt ratio
99.052024
2021
2023
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Watch
In 2024, the debt ratio of IMAGE BUSINESS (99.05) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.
Financial autonomy
29.8%2024
2021
2023
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Average
In 2024, the financial autonomy of IMAGE BUSINESS (29.8%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
Repayment capacity
13.51 years2024
2021
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.14 years
Average
In 2024, the repayment capacity of IMAGE BUSINESS (13.51) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 189.34. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
Liquidity ratio (2024)
?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
189.335
Interest coverage (2024)
?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
0.0
Liquidity indicators evolution IMAGE BUSINESS
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2016
2017
2018
2019
2020
2021
2023
2024
Liquidity ratio
192.014
148.778
155.665
238.001
225.407
204.065
196.213
189.335
Interest coverage
0.028
3.293
8.614
4.176
-2.889
0.0
0.0
0.0
Sector positioning
Liquidity ratio
189.342024
2021
2023
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Average
In 2024, the liquidity ratio of IMAGE BUSINESS (189.34) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
Interest coverage
0.0x2024
2021
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 2.56x
Average
In 2024, the interest coverage of IMAGE BUSINESS (0.0x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 141 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 314 days. Excellent situation: suppliers finance 173 days of the operating cycle (retail model). Overall, WCR represents 1449 days of revenue, i.e. 238 k€ to permanently finance. Over 2016-2024, WCR increased by +37%, requiring additional financing.
Operating WCR (2024)
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Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
237 902 €
Customer credit (2024)
?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
141 j
Supplier credit (2024)
?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
314 j
Inventory turnover (2024)
?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
0 j
WCR in days of revenue (2024)
?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
1449 j
WCR and payment terms evolution IMAGE BUSINESS
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
2021
2023
2024
Operating WCR
173 045 €
165 943 €
204 670 €
398 501 €
400 789 €
330 769 €
260 935 €
237 902 €
Inventory turnover (days)
0
0
0
0
0
0
0
0
Customer payment term (days)
46
28
153
375
3225
2829
136
141
Supplier payment term (days)
33
0
0
0
304
177
182
314
Positioning of IMAGE BUSINESS in its sector
Comparison with sector Activités des agences de publicité
Valuation estimate
Based on 68 transactions of similar company sales
(all years),
the value of IMAGE BUSINESS is estimated at
22 033 €
(range 7 854€ - 76 938€).
With an EBITDA of 8 953€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate. Medium reliability: estimate to be confirmed with in-depth analysis.
Estimated enterprise value2024
68 tx
7k€22k€76k€
22 033 €Range: 7 854€ - 76 938€
NAF 5 all-time
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
8 953 €×2.9x
Estimation25 723 €
7 423€ - 101 258€
Revenue Multiple30%
59 107 €×0.22x
Estimation13 267 €
5 499€ - 22 583€
Net Income Multiple20%
8 912 €×2.9x
Estimation25 959 €
12 465€ - 97 670€
How is this estimate calculated?
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Activités des agences de publicité)
Compare IMAGE BUSINESS with other companies in the same sector:
Yes, IMAGE BUSINESS generated a net profit of 9 k€ in 2024.
Where is the headquarters of IMAGE BUSINESS ?
The headquarters of IMAGE BUSINESS is located in PARIS (75016), in the department Paris.
Where to find the tax return of IMAGE BUSINESS ?
The tax return of IMAGE BUSINESS is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does IMAGE BUSINESS operate?
IMAGE BUSINESS operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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