Employees: 01 (2023.0)Legal category: SCA (commandite par actions)Size: PMECreation date: 2013-04-01 (13 years)Status: ActiveBusiness sector: Activités des agences de publicitéLocation: PARIS (75016), Paris
IDEALIZ : revenue, balance sheet and financial ratios
IDEALIZ is a French company
founded 13 years ago,
specialized in the sector Activités des agences de publicité.
Based in PARIS (75016),
this company of category PME
shows in 2019 a revenue of 1.4 M€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
In 2019, IDEALIZ achieves revenue of 1.4 M€. Over the period 2016-2019, the company shows strong growth with a CAGR (compound annual growth rate) of +47.1%. Vs 2018: +6%. After deducting consumption (0 €), gross margin stands at 1.4 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 66 k€, representing 4.6% of revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 36 k€, i.e. 2.5% of revenue. This profit can be retained or distributed to shareholders.
Revenue (2019)
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Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
1 423 009 €
Gross margin (2019)
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Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
1 423 009 €
EBITDA (2019)
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Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
66 112 €
EBIT (2019)
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EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
40 714 €
Net income (2019)
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Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
35 993 €
EBITDA margin (2019)
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EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
4.6%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
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Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 29%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 3%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Cash flow represents 4.4% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.
Debt ratio (2019)
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Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
29.112%
Financial autonomy (2019)
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Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
3.49%
Cash flow / Revenue (2019)
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Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
4.437%
Repayment capacity (2019)
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Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
0.0
Asset age ratio (2019)
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Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
Debt ratio
5.194
467.298
86.753
29.112
Financial autonomy
0.13
12.64
7.552
3.49
Repayment capacity
0.0
1.425
0.0
0.0
Cash flow / Revenue
0.276%
0.49%
4.963%
4.437%
Sector positioning
Debt ratio
29.112019
2017
2018
2019
Q1: 0.0
Med: 4.49
Q3: 38.75
Average-7 pts over 3 years
In 2019, the debt ratio of IDEALIZ (29.11) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
Financial autonomy
3.49%2019
2017
2018
2019
Q1: 8.62%
Med: 34.03%
Q3: 58.49%
Average
In 2019, the financial autonomy of IDEALIZ (3.5%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
Repayment capacity
0.0 years2019
2017
2018
2019
Q1: 0.0 years
Med: 0.0 years
Q3: 0.8 years
Excellent-50 pts over 3 years
In 2019, the repayment capacity of IDEALIZ (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 109.51. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
Liquidity ratio (2019)
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Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
109.51
Interest coverage (2019)
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Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
0.0
Liquidity indicators evolution IDEALIZ
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2016
2017
2018
2019
Liquidity ratio
98.092
102.727
109.272
109.51
Interest coverage
0.0
0.0
0.0
0.0
Sector positioning
Liquidity ratio
109.512019
2017
2018
2019
Q1: 124.86
Med: 191.7
Q3: 313.16
Watch
In 2019, the liquidity ratio of IDEALIZ (109.51) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.
Interest coverage
0.0x2019
2017
2018
2019
Q1: 0.0x
Med: 0.0x
Q3: 1.38x
Average
In 2019, the interest coverage of IDEALIZ (0.0x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 117 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 128 days. Favorable situation: supplier credit is longer than customer credit by 11 days. Overall, WCR represents 9 days of revenue, i.e. 34 k€ to permanently finance. Over 2016-2019, WCR increased by +1184%, requiring additional financing.
Operating WCR (2019)
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Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
33 611 €
Customer credit (2019)
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Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
117 j
Supplier credit (2019)
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Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
128 j
Inventory turnover (2019)
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Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
0 j
WCR in days of revenue (2019)
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WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
9 j
WCR and payment terms evolution IDEALIZ
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
Operating WCR
2 618 €
11 456 €
19 397 €
33 611 €
Inventory turnover (days)
0
8
0
0
Customer payment term (days)
141
122
98
117
Supplier payment term (days)
241
143
99
128
Positioning of IDEALIZ in its sector
Comparison with sector Activités des agences de publicité
Valuation estimate
Based on 68 transactions of similar company sales
(all years),
the value of IDEALIZ is estimated at
211 763 €
(range 77 190€ - 615 864€).
With an EBITDA of 66 112€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate. Medium reliability: estimate to be confirmed with in-depth analysis.
Estimated enterprise value2019
68 tx
77k€211k€615k€
211 763 €Range: 77 190€ - 615 864€
NAF 5 all-time
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
66 112 €×2.9x
Estimation189 944 €
54 814€ - 747 725€
Revenue Multiple30%
1 423 009 €×0.22x
Estimation319 411 €
132 381€ - 543 700€
Net Income Multiple20%
35 993 €×2.9x
Estimation104 839 €
50 344€ - 394 461€
How is this estimate calculated?
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Activités des agences de publicité)
Compare IDEALIZ with other companies in the same sector:
Yes, IDEALIZ generated a net profit of 36 k€ in 2019.
Where is the headquarters of IDEALIZ ?
The headquarters of IDEALIZ is located in PARIS (75016), in the department Paris.
Where to find the tax return of IDEALIZ ?
The tax return of IDEALIZ is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does IDEALIZ operate?
IDEALIZ operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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