SIREN : 492977285
IDEA PUBLICITE is a French company founded 19 years ago, specialized in the sector Activités des agences de publicité. Based in AVALLON (89200), this company of category PME shows in 2017 a revenue of 294 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2017 | 2016 |
|---|---|---|
| Revenue | 293 682 € | 258 141 € |
| Net income | 29 501 € | 26 654 € |
| EBITDA | 37 852 € | 33 649 € |
| Net margin | 10.0% | 10.3% |
In 2017, IDEA PUBLICITE achieves revenue of 294 k€. Vs 2016, growth of +14% (258 k€ -> 294 k€). After deducting consumption (52 k€), gross margin stands at 242 k€, i.e. a rate of 82%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 38 k€, representing 12.9% of revenue. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 30 k€, i.e. 10.0% of revenue. This profit can be retained or distributed to shareholders.
293 682 €
241 582 €
37 852 €
29 698 €
29 501 €
12.9%
The debt ratio (= Financial debt / Equity x 100) stands at 16%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 70%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.6 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 12.1% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.
16.193%
69.956%
12.091%
0.568
41.3%
In 2017, the debt ratio of IDEA PUBLICITE (16.19) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2017, the financial autonomy of IDEA PUBLICITE (70.0%) ranks in the top 25% of the sector. This ratio represents the share of equity in total financing. High autonomy reflects financial independence and ability to absorb shocks.
In 2017, the repayment capacity of IDEA PUBLICITE (0.57) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 333.35. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.5x. Danger: operating income does not cover interest charges, unsustainable situation.
333.346
0.52
In 2017, the liquidity ratio of IDEA PUBLICITE (333.35) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.
In 2017, the interest coverage of IDEA PUBLICITE (0.5x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 31 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 43 days. Favorable situation: supplier credit is longer than customer credit by 12 days. Inventory turnover is 23 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 42 days of revenue, i.e. 34 k€ to permanently finance.
34 014 €
31 j
43 j
23 j
42 j
Based on 68 transactions of similar company sales
(all years),
the value of IDEA PUBLICITE is estimated at
91 337 €
(range 32 140€ - 312 377€).
With an EBITDA of 37 852€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare IDEA PUBLICITE with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of IDEA PUBLICITE in 2017 is 294 k€.
Yes, IDEA PUBLICITE generated a net profit of 30 k€ in 2017.
The headquarters of IDEA PUBLICITE is located in AVALLON (89200), in the department Yonne.
The tax return of IDEA PUBLICITE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
IDEA PUBLICITE operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.