SIREN : 450865480
HERALIS MARKETING is a French company founded 22 years ago, specialized in the sector Études de marché et sondages. Based in PARIS (75009), this company of category PME shows in 2017 a revenue of 406 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-09
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2017 |
|---|---|
| Revenue | 406 381 € |
| Net income | 22 599 € |
| EBITDA | 27 296 € |
| Net margin | 5.6% |
In 2017, HERALIS MARKETING achieves revenue of 406 k€. After deducting consumption (57 €), gross margin stands at 406 k€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 27 k€, representing 6.7% of revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 23 k€, i.e. 5.6% of revenue. This profit can be retained or distributed to shareholders.
406 381 €
406 324 €
27 296 €
21 428 €
22 599 €
6.7%
The debt ratio (= Financial debt / Equity x 100) stands at 61%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 12%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.5 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 5.5% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
61.299%
12.039%
5.457%
0.54
9.1%
In 2017, the debt ratio of HERALIS MARKETING (61.30) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.
In 2017, the financial autonomy of HERALIS MARKETING (12.0%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2017, the repayment capacity of HERALIS MARKETING (0.54) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 121.23. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
121.228
0.0
In 2017, the liquidity ratio of HERALIS MARKETING (121.23) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.
In 2017, the interest coverage of HERALIS MARKETING (0.0x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 35 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 79 days. Excellent situation: suppliers finance 44 days of the operating cycle (retail model). WCR is negative (-34 days): operations structurally generate cash.
-38 594 €
35 j
79 j
0 j
-34 j
Based on 107 transactions of similar company sales (all years), the value of HERALIS MARKETING is estimated at 75 405 € (range 28 303€ - 161 164€). With an EBITDA of 27 296€, the sector multiple of 2.6x is applied. The price/revenue ratio is 0.23x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
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This estimate is based on the analysis of 107 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare HERALIS MARKETING with other companies in the same sector:
Voir toutes les statistiques du secteur Études de marché et sondages
The revenue of HERALIS MARKETING in 2017 is 406 k€.
Yes, HERALIS MARKETING generated a net profit of 23 k€ in 2017.
The headquarters of HERALIS MARKETING is located in PARIS (75009), in the department Paris.
The tax return of HERALIS MARKETING is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
HERALIS MARKETING operates in the sector Études de marché et sondages (NAF code 73.20Z). See the 'Sector positioning' section above to compare the company with its competitors.