HERAL PUBLICITE : revenue, balance sheet and financial ratios

HERAL PUBLICITE is a French company founded 67 years ago, specialized in the sector Organisation de foires, salons professionnels et congrès. Based in PARIS (75013), this company of category PME shows in 2018 a revenue of 1.8 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - HERAL PUBLICITE (SIREN 592037055)
Indicator 2024 2022 2021 2018 2017 2016 2015
Revenue N/C N/C N/C 1 786 495 € 1 483 542 € 1 443 444 € 1 388 522 €
Net income -57 788 € -64 662 € 100 460 € 57 219 € 34 633 € 93 028 € -16 243 €
EBITDA N/C N/C N/C 34 543 € -10 766 € 81 824 € -40 196 €
Net margin N/C N/C N/C 3.2% 2.3% 6.4% -1.2%

Revenue and income statement

In 2024, HERAL PUBLICITE records a net loss of 58 k€. This deficit will reduce equity on the balance sheet.

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-57 788 €

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 58%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 17%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

57.719%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

17.134%

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

20.6%

Solvency indicators evolution
HERAL PUBLICITE

Sector positioning

Debt ratio
57.72 2024
2021
2022
2024
Q1: 0.0
Med: 6.15
Q3: 41.32
Average

In 2024, the debt ratio of HERAL PUBLICITE (57.72) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
17.13% 2024
2021
2022
2024
Q1: 3.99%
Med: 27.87%
Q3: 55.09%
Average -6 pts over 3 years

In 2024, the financial autonomy of HERAL PUBLICITE (17.1%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 90.40. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

90.398

Liquidity indicators evolution
HERAL PUBLICITE

Sector positioning

Liquidity ratio
90.4 2024
2021
2022
2024
Q1: 121.4
Med: 202.74
Q3: 381.14
Watch -7 pts over 3 years

In 2024, the liquidity ratio of HERAL PUBLICITE (90.40) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
HERAL PUBLICITE

Positioning of HERAL PUBLICITE in its sector

Comparison with sector Organisation de foires, salons professionnels et congrès

Similar companies (Organisation de foires, salons professionnels et congrès)

Compare HERAL PUBLICITE with other companies in the same sector:

Frequently asked questions about HERAL PUBLICITE

What is the revenue of HERAL PUBLICITE ?

The revenue of HERAL PUBLICITE in 2018 is 1.8 M€.

Is HERAL PUBLICITE profitable?

HERAL PUBLICITE recorded a net loss in 2024.

Where is the headquarters of HERAL PUBLICITE ?

The headquarters of HERAL PUBLICITE is located in PARIS (75013), in the department Paris.

Where to find the tax return of HERAL PUBLICITE ?

The tax return of HERAL PUBLICITE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does HERAL PUBLICITE operate?

HERAL PUBLICITE operates in the sector Organisation de foires, salons professionnels et congrès (NAF code 82.30Z). See the 'Sector positioning' section above to compare the company with its competitors.