SIREN : 393918743
HARLEY-DAVIDSON FRANCE is a French company founded 32 years ago, specialized in the sector Commerce et réparation de motocycles. Based in CRETEIL (94000), this company of category PME shows in 2024 a revenue of 82.6 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-09
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 82 606 933 € | 92 450 157 € | 123 149 262 € | 108 002 236 € | 97 648 790 € | 136 317 408 € | 145 051 557 € | 126 165 734 € | 129 833 937 € |
| Net income | 1 079 872 € | 1 623 631 € | 5 097 361 € | 2 970 971 € | 2 534 390 € | 4 196 070 € | 3 704 507 € | 2 138 432 € | 1 890 886 € |
| EBITDA | -273 367 € | -740 154 € | 5 073 079 € | 2 448 024 € | 1 890 792 € | 2 295 955 € | 4 961 871 € | 1 583 343 € | 3 121 333 € |
| Net margin | 1.3% | 1.8% | 4.1% | 2.8% | 2.6% | 3.1% | 2.6% | 1.7% | 1.5% |
In 2024, HARLEY-DAVIDSON FRANCE achieves revenue of 82.6 M€. Revenue is declining over the period 2016-2024 (CAGR: -5.5%). Significant drop of -11% vs 2023. After deducting consumption (73.8 M€), gross margin stands at 8.8 M€, i.e. a rate of 11%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -273 k€, representing -0.3% of revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 1.1 M€, i.e. 1.3% of revenue. This profit can be retained or distributed to shareholders.
82 606 933 €
8 838 203 €
-273 367 €
1 189 448 €
1 079 872 €
-0.3%
The debt ratio (= Financial debt / Equity x 100) stands at 242%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 25%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 11.6 years of cash flow to repay all financial debt. Beyond 7 years, banks generally consider credit risk as high. Cash flow represents 2.0% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.
241.545%
25.249%
1.984%
11.584
6.5%
In 2024, the debt ratio of HARLEY-DAVIDSON FRANCE (241.54) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.
In 2024, the financial autonomy of HARLEY-DAVIDSON FRANCE (25.2%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2024, the repayment capacity of HARLEY-DAVIDSON FRANCE (11.58) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.
The liquidity ratio (= Current assets / Current liabilities) stands at 797.31. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
797.313
-0.631
In 2024, the liquidity ratio of HARLEY-DAVIDSON FRANCE (797.31) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.
In 2024, the interest coverage of HARLEY-DAVIDSON FRANCE (-0.6x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 32 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 2 days. The company must finance 30 days of gap between collections and payments. Inventory turnover is 52 days (= Average inventory / Cost of goods x 360). Overall, WCR represents 120 days of revenue, i.e. 27.5 M€ to permanently finance.
27 549 412 €
32 j
2 j
52 j
120 j
Based on 137 transactions of similar company sales (all years), the value of HARLEY-DAVIDSON FRANCE is estimated at 9 551 667 € (range 5 517 706€ - 16 155 617€). The price/revenue ratio is 0.17x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
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This estimate is based on the analysis of 137 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare HARLEY-DAVIDSON FRANCE with other companies in the same sector:
Voir toutes les statistiques du secteur Commerce et réparation de motocycles
The revenue of HARLEY-DAVIDSON FRANCE in 2024 is 82.6 M€.
Yes, HARLEY-DAVIDSON FRANCE generated a net profit of 1.1 M€ in 2024.
The headquarters of HARLEY-DAVIDSON FRANCE is located in CRETEIL (94000), in the department Val-de-Marne.
The tax return of HARLEY-DAVIDSON FRANCE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
HARLEY-DAVIDSON FRANCE operates in the sector Commerce et réparation de motocycles (NAF code 45.40Z). See the 'Sector positioning' section above to compare the company with its competitors.