Employees: 11 (2023.0)Legal category: SCA (commandite par actions)Size: PMECreation date: 2016-01-01 (10 years)Status: ActiveBusiness sector: Activités des agences de publicitéLocation: CESSON-SEVIGNE (35510), Ille-et-Vilaine
GOOD BUY MEDIA : revenue, balance sheet and financial ratios
GOOD BUY MEDIA is a French company
founded 10 years ago,
specialized in the sector Activités des agences de publicité.
Based in CESSON-SEVIGNE (35510),
this company of category PME
shows in 2024 a revenue of 7.2 M€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Financial history - GOOD BUY MEDIA (SIREN 817507593)
Indicator
2024
2021
2019
2018
2017
Revenue
7 206 168 €
N/C
N/C
835 395 €
415 976 €
Net income
1 021 466 €
691 768 €
125 193 €
77 388 €
109 381 €
EBITDA
1 293 794 €
N/C
N/C
53 454 €
155 373 €
Net margin
14.2%
N/C
N/C
9.3%
26.3%
Revenue and income statement
In 2024, GOOD BUY MEDIA achieves revenue of 7.2 M€. Over the period 2017-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +50.3%. After deducting consumption (0 €), gross margin stands at 7.2 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 1.3 M€, representing 18.0% of revenue. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 1.0 M€, i.e. 14.2% of revenue. This profit can be retained or distributed to shareholders.
Revenue (2024)
?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
7 206 168 €
Gross margin (2024)
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Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
7 206 168 €
EBITDA (2024)
?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
1 293 794 €
EBIT (2024)
?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
1 325 552 €
Net income (2024)
?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
1 021 466 €
EBITDA margin (2024)
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EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
18.0%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
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Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 2%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 57%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.0 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 13.9% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.
Debt ratio (2024)
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Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
2.364%
Financial autonomy (2024)
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Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
56.541%
Cash flow / Revenue (2024)
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Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
13.934%
Repayment capacity (2024)
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Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
0.042
Asset age ratio (2024)
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Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2017
2018
2019
2021
2024
Debt ratio
13.754
10.424
19.345
9.841
2.364
Financial autonomy
48.733
35.583
23.653
36.352
56.541
Repayment capacity
0.248
2.078
None
None
0.042
Cash flow / Revenue
26.002%
1.636%
None%
None%
13.934%
Sector positioning
Debt ratio
2.362024
2019
2021
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Good-28 pts over 3 years
In 2024, the debt ratio of GOOD BUY MEDIA (2.36) ranks below the median of the sector. This ratio measures the weight of debt relative to equity. This controlled position reflects prudent management.
Financial autonomy
56.54%2024
2019
2021
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Good+33 pts over 3 years
In 2024, the financial autonomy of GOOD BUY MEDIA (56.5%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
Repayment capacity
0.04 years2024
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.14 years
Average
In 2024, the repayment capacity of GOOD BUY MEDIA (0.04) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 241.95. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 1.0x. Coverage is limited: any activity downturn would jeopardize interest payments.
Liquidity ratio (2024)
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Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
241.954
Interest coverage (2024)
?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
1.025
Liquidity indicators evolution GOOD BUY MEDIA
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2017
2018
2019
2021
2024
Liquidity ratio
217.228
160.563
136.892
170.2
241.954
Interest coverage
0.328
0.713
None
None
1.025
Sector positioning
Liquidity ratio
241.952024
2019
2021
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Good+26 pts over 3 years
In 2024, the liquidity ratio of GOOD BUY MEDIA (241.95) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
Interest coverage
1.02x2024
2024
Q1: 0.0x
Med: 0.0x
Q3: 2.56x
Good
In 2024, the interest coverage of GOOD BUY MEDIA (1.0x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 26 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 64 days. Excellent situation: suppliers finance 38 days of the operating cycle (retail model). Overall, WCR represents 20 days of revenue, i.e. 398 k€ to permanently finance. Over 2017-2024, WCR increased by +136%, requiring additional financing.
Operating WCR (2024)
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Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
397 708 €
Customer credit (2024)
?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
26 j
Supplier credit (2024)
?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
64 j
Inventory turnover (2024)
?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
0 j
WCR in days of revenue (2024)
?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
20 j
WCR and payment terms evolution GOOD BUY MEDIA
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2017
2018
2019
2021
2024
Operating WCR
168 753 €
338 786 €
0 €
0 €
397 708 €
Inventory turnover (days)
0
0
0
0
0
Customer payment term (days)
151
122
0
0
26
Supplier payment term (days)
197
180
0
0
64
Positioning of GOOD BUY MEDIA in its sector
Comparison with sector Activités des agences de publicité
Valuation estimate
Based on 68 transactions of similar company sales
(all years),
the value of GOOD BUY MEDIA is estimated at
2 938 891 €
(range 1 023 210€ - 10 381 308€).
With an EBITDA of 1 293 794€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate. Medium reliability: estimate to be confirmed with in-depth analysis.
Estimated enterprise value2024
68 tx
1023k€2938k€10381k€
2 938 891 €Range: 1 023 210€ - 10 381 308€
NAF 5 all-time
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
1 293 794 €×2.9x
Estimation3 717 158 €
1 072 691€ - 14 632 776€
Revenue Multiple30%
7 206 168 €×0.22x
Estimation1 617 510 €
670 382€ - 2 753 318€
Net Income Multiple20%
1 021 466 €×2.9x
Estimation2 975 298 €
1 428 754€ - 11 194 629€
How is this estimate calculated?
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Activités des agences de publicité)
Compare GOOD BUY MEDIA with other companies in the same sector:
Yes, GOOD BUY MEDIA generated a net profit of 1.0 M€ in 2024.
Where is the headquarters of GOOD BUY MEDIA ?
The headquarters of GOOD BUY MEDIA is located in CESSON-SEVIGNE (35510), in the department Ille-et-Vilaine.
Where to find the tax return of GOOD BUY MEDIA ?
The tax return of GOOD BUY MEDIA is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does GOOD BUY MEDIA operate?
GOOD BUY MEDIA operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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