GILLES BAIL DIFFUSION : revenue, balance sheet and financial ratios

GILLES BAIL DIFFUSION is a French company founded 41 years ago, specialized in the sector Activités des agences de publicité. Based in CHASSELAY (69380), this company of category PME shows in 2024 a revenue of 3.8 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - GILLES BAIL DIFFUSION (SIREN 331442418)
Indicator 2024 2023 2022 2021 2020 2019 2018 2017 2016
Revenue 3 811 386 € 3 839 202 € 3 550 172 € 3 136 996 € N/C N/C 4 086 690 € N/C 4 163 614 €
Net income 385 792 € 363 258 € 272 946 € 380 719 € 83 137 € 83 675 € 270 145 € 244 567 € 226 773 €
EBITDA 560 188 € 565 125 € 395 540 € 489 067 € N/C N/C 415 053 € N/C 387 606 €
Net margin 10.1% 9.5% 7.7% 12.1% N/C N/C 6.6% N/C 5.4%

Revenue and income statement

In 2024, GILLES BAIL DIFFUSION achieves revenue of 3.8 M€. Activity remains stable over the period (CAGR: -1.1%). Slight decline of -1% vs 2023. After deducting consumption (712 k€), gross margin stands at 3.1 M€, i.e. a rate of 81%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 560 k€, representing 14.7% of revenue. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 386 k€, i.e. 10.1% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2024) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

3 811 386 €

Gross margin (2024) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

3 099 346 €

EBITDA (2024) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

560 188 €

EBIT (2024) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

495 244 €

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

385 792 €

EBITDA margin (2024) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

14.7%

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 44%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 53%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.9 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 11.8% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

44.364%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

52.987%

Cash flow / Revenue (2024) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

11.828%

Repayment capacity (2024) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

0.896

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

30.8%

Solvency indicators evolution
GILLES BAIL DIFFUSION

Sector positioning

Debt ratio
44.36 2024
2022
2023
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Average

In 2024, the debt ratio of GILLES BAIL DIFFUSION (44.36) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
52.99% 2024
2022
2023
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Good +18 pts over 3 years

In 2024, the financial autonomy of GILLES BAIL DIFFUSION (53.0%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.

Repayment capacity
0.9 years 2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.14 years
Average -5 pts over 3 years

In 2024, the repayment capacity of GILLES BAIL DIFFUSION (0.90) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 299.16. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 2.1x. Financial charges are adequately covered by operations.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

299.158

Interest coverage (2024) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

2.112

Liquidity indicators evolution
GILLES BAIL DIFFUSION

Sector positioning

Liquidity ratio
299.16 2024
2022
2023
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Good

In 2024, the liquidity ratio of GILLES BAIL DIFFUSION (299.16) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
2.11x 2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 2.56x
Good

In 2024, the interest coverage of GILLES BAIL DIFFUSION (2.1x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 49 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 30 days. The company must finance 19 days of gap between collections and payments. Inventory turnover is 2 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 37 days of revenue, i.e. 393 k€ to permanently finance. Notable WCR improvement over the period (-66%), freeing up cash.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

393 144 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

49 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

30 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

2 j

WCR in days of revenue (2024) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

37 j

WCR and payment terms evolution
GILLES BAIL DIFFUSION

Positioning of GILLES BAIL DIFFUSION in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of GILLES BAIL DIFFUSION is estimated at 1 286 127 € (range 446 521€ - 4 450 337€). With an EBITDA of 560 188€, the sector multiple of 2.9x is applied. The price/revenue ratio is 0.22x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2024
68 tx
446k€ 1286k€ 4450k€
1 286 127 € Range: 446 521€ - 4 450 337€
NAF 5 all-time

Valuation detail by method

Ajustez les pondérations selon votre analyse

EBITDA Multiple 50%
560 188 € × 2.9x
Estimation 1 609 458 €
464 455€ - 6 335 711€
Revenue Multiple 30%
3 811 386 € × 0.22x
Estimation 855 511 €
354 569€ - 1 456 246€
Net Income Multiple 20%
385 792 € × 2.9x
Estimation 1 123 724 €
539 619€ - 4 228 039€
How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare GILLES BAIL DIFFUSION with other companies in the same sector:

Frequently asked questions about GILLES BAIL DIFFUSION

What is the revenue of GILLES BAIL DIFFUSION ?

The revenue of GILLES BAIL DIFFUSION in 2024 is 3.8 M€.

Is GILLES BAIL DIFFUSION profitable?

Yes, GILLES BAIL DIFFUSION generated a net profit of 386 k€ in 2024.

Where is the headquarters of GILLES BAIL DIFFUSION ?

The headquarters of GILLES BAIL DIFFUSION is located in CHASSELAY (69380), in the department Rhone.

Where to find the tax return of GILLES BAIL DIFFUSION ?

The tax return of GILLES BAIL DIFFUSION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does GILLES BAIL DIFFUSION operate?

GILLES BAIL DIFFUSION operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.