GENERALE DE SERVICES ET D'ASSURANCES : revenue, balance sheet and financial ratios

GENERALE DE SERVICES ET D'ASSURANCES is a French company founded 29 years ago, specialized in the sector Activités des agents et courtiers d'assurances. Based in MARSEILLE (13008), this company of category PME shows in 2024 a revenue of 4.1 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-04-18

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - GENERALE DE SERVICES ET D'ASSURANCES (SIREN 408746543)
Indicator 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015
Revenue 4 119 881 € 3 481 830 € 2 904 625 € 2 783 304 € 2 354 493 € 2 256 978 € 2 083 407 € 1 765 662 € 1 458 418 € 1 486 712 €
Net income 870 210 € 740 097 € 610 410 € 558 398 € 409 532 € 171 401 € 235 699 € 145 838 € 89 903 € 41 466 €
EBITDA 1 201 295 € 938 784 € 780 595 € 753 591 € 551 362 € 287 024 € 298 160 € 212 598 € 120 552 € 79 562 €
Net margin 21.1% 21.3% 21.0% 20.1% 17.4% 7.6% 11.3% 8.3% 6.2% 2.8%

Revenue and income statement

In 2024, GENERALE DE SERVICES ET D'ASSURANCES achieves revenue of 4.1 M€. Over the period 2015-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +12.0%. Vs 2023, growth of +18% (3.5 M€ -> 4.1 M€). After deducting consumption (0 €), gross margin stands at 4.1 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 1.2 M€, representing 29.2% of revenue. Positive scissor effect: EBITDA margin improves by +2.2 pts, sign of improved operational efficiency. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 870 k€, i.e. 21.1% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2024) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

4 119 881 €

Gross margin (2024) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

4 119 881 €

EBITDA (2024) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

1 201 295 €

EBIT (2024) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

1 155 239 €

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

870 210 €

EBITDA margin (2024) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

29.2%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 9%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 17%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.2 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 22.1% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

9.065%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

17.002%

Cash flow / Revenue (2024) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

22.092%

Repayment capacity (2024) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

0.241

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

16.7%

Solvency indicators evolution
GENERALE DE SERVICES ET D'ASSURANCES

Sector positioning

Debt ratio
9.06 2024
2022
2023
2024
Q1: 0.0
Med: 7.62
Q3: 47.41
Average

In 2024, the debt ratio of GENERALE DE SERVICES ET D... (9.06) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
17.0% 2024
2022
2023
2024
Q1: 12.95%
Med: 47.58%
Q3: 76.23%
Average

In 2024, the financial autonomy of GENERALE DE SERVICES ET D... (17.0%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
0.24 years 2024
2022
2023
2024
Q1: 0.0 years
Med: 0.12 years
Q3: 1.71 years
Average

In 2024, the repayment capacity of GENERALE DE SERVICES ET D... (0.24) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 125.94. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.1x. Danger: operating income does not cover interest charges, unsustainable situation.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

125.939

Interest coverage (2024) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

0.076

Liquidity indicators evolution
GENERALE DE SERVICES ET D'ASSURANCES

Sector positioning

Liquidity ratio
125.94 2024
2022
2023
2024
Q1: 123.9
Med: 243.5
Q3: 572.15
Average

In 2024, the liquidity ratio of GENERALE DE SERVICES ET D... (125.94) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.

Interest coverage
0.08x 2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 2.21x
Good

In 2024, the interest coverage of GENERALE DE SERVICES ET D... (0.1x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 591 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 3485 days. Excellent situation: suppliers finance 2894 days of the operating cycle (retail model). Overall, WCR represents 859 days of revenue, i.e. 9.8 M€ to permanently finance. Over 2015-2024, WCR increased by +390%, requiring additional financing.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

9 828 017 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

591 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

3485 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2024) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

859 j

WCR and payment terms evolution
GENERALE DE SERVICES ET D'ASSURANCES

Positioning of GENERALE DE SERVICES ET D'ASSURANCES in its sector

Comparison with sector Activités des agents et courtiers d'assurances

Valuation estimate

Based on 193 transactions of similar company sales (all years), the value of GENERALE DE SERVICES ET D'ASSURANCES is estimated at 2 291 711 € (range 692 128€ - 7 569 388€). With an EBITDA of 1 201 295€, the sector multiple of 1.2x is applied. The price/revenue ratio is 0.98x (in line with sector norms). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.

Estimated enterprise value 2024
193 transactions
692k€ 2291k€ 7569k€
2 291 711 € Range: 692 128€ - 7 569 388€
NAF 5 all-time

Valuation detail by method

Ajustez les pondérations selon votre analyse

EBITDA Multiple 50%
1 201 295 € × 1.2x
Estimation 1 454 352 €
375 645€ - 7 423 434€
Revenue Multiple 30%
4 119 881 € × 0.98x
Estimation 4 047 487 €
1 128 710€ - 7 527 624€
Net Income Multiple 20%
870 210 € × 2.0x
Estimation 1 751 445 €
828 467€ - 7 996 918€

Valuation evolution

How is this estimate calculated?

This estimate is based on the analysis of 193 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agents et courtiers d'assurances)

Compare GENERALE DE SERVICES ET D'ASSURANCES with other companies in the same sector:

Voir toutes les statistiques du secteur Activités des agents et courtiers d'assurances

Frequently asked questions about GENERALE DE SERVICES ET D'ASSURANCES

What is the revenue of GENERALE DE SERVICES ET D'ASSURANCES ?

The revenue of GENERALE DE SERVICES ET D'ASSURANCES in 2024 is 4.1 M€.

Is GENERALE DE SERVICES ET D'ASSURANCES profitable?

Yes, GENERALE DE SERVICES ET D'ASSURANCES generated a net profit of 870 k€ in 2024.

Where is the headquarters of GENERALE DE SERVICES ET D'ASSURANCES ?

The headquarters of GENERALE DE SERVICES ET D'ASSURANCES is located in MARSEILLE (13008), in the department Bouches-du-Rhone.

Where to find the tax return of GENERALE DE SERVICES ET D'ASSURANCES ?

The tax return of GENERALE DE SERVICES ET D'ASSURANCES is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does GENERALE DE SERVICES ET D'ASSURANCES operate?

GENERALE DE SERVICES ET D'ASSURANCES operates in the sector Activités des agents et courtiers d'assurances (NAF code 66.22Z). See the 'Sector positioning' section above to compare the company with its competitors.