SIREN : 403219892
FV MARKETING is a French company founded 30 years ago, specialized in the sector Études de marché et sondages. Based in RUEIL-MALMAISON (92500), this company of category PME shows in 2019 a revenue of 567 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|
| Revenue | 567 463 € | 605 547 € | 555 914 € | 450 276 € |
| Net income | 2 081 € | 17 175 € | 15 460 € | 14 403 € |
| EBITDA | 27 040 € | 68 175 € | 39 578 € | 38 429 € |
| Net margin | 0.4% | 2.8% | 2.8% | 3.2% |
In 2019, FV MARKETING achieves revenue of 567 k€. Over the period 2016-2019, the company shows strong growth with a CAGR (compound annual growth rate) of +8.0%. Slight decline of -6% vs 2018. After deducting consumption (0 €), gross margin stands at 567 k€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 27 k€, representing 4.8% of revenue. Warning negative scissor effect: despite revenue change (-6%), EBITDA varies by -60%, reducing margin by 6.5 pts. This reflects costs rising faster than revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 2 k€, i.e. 0.4% of revenue. This profit can be retained or distributed to shareholders.
567 463 €
567 463 €
27 040 €
14 253 €
2 081 €
4.8%
The debt ratio (= Financial debt / Equity x 100) stands at 48%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 37%. The balance between equity and debt is satisfactory.
48.182%
37.329%
-0.207%
-69.497
39.6%
In 2019, the debt ratio of FV MARKETING (48.18) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2019, the financial autonomy of FV MARKETING (37.3%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2019, the repayment capacity of FV MARKETING (-69.50) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 210.10. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 4.3x. Financial charges are adequately covered by operations.
210.101
4.349
In 2019, the liquidity ratio of FV MARKETING (210.10) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
In 2019, the interest coverage of FV MARKETING (4.3x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 185 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 22 days. The gap of 163 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Overall, WCR represents 94 days of revenue, i.e. 149 k€ to permanently finance. Over 2016-2019, WCR increased by +25%, requiring additional financing.
148 726 €
185 j
22 j
0 j
94 j
Based on 107 transactions of similar company sales (all years), the value of FV MARKETING is estimated at 74 615 € (range 28 997€ - 150 045€). With an EBITDA of 27 040€, the sector multiple of 2.6x is applied. The price/revenue ratio is 0.23x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
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This estimate is based on the analysis of 107 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare FV MARKETING with other companies in the same sector:
Voir toutes les statistiques du secteur Études de marché et sondages
The revenue of FV MARKETING in 2019 is 567 k€.
Yes, FV MARKETING generated a net profit of 2 k€ in 2019.
The headquarters of FV MARKETING is located in RUEIL-MALMAISON (92500), in the department Hauts-de-Seine.
The tax return of FV MARKETING is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
FV MARKETING operates in the sector Études de marché et sondages (NAF code 73.20Z). See the 'Sector positioning' section above to compare the company with its competitors.