Employees: 03 (2023.0)Legal category: SCA (commandite par actions)Size: PMECreation date: 1992-07-10 (33 years)Status: ActiveBusiness sector: Activités des agences de publicitéLocation: BRESSUIRE (79300), Deux-Sevres
FROUIN PUBLICITE : revenue, balance sheet and financial ratios
FROUIN PUBLICITE is a French company
founded 33 years ago,
specialized in the sector Activités des agences de publicité.
Based in BRESSUIRE (79300),
this company of category PME
shows in 2020 a revenue of 614 k€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Financial history - FROUIN PUBLICITE (SIREN 388119158)
Indicator
2020
2019
2018
2017
2016
Revenue
614 120 €
559 996 €
564 019 €
475 230 €
503 033 €
Net income
50 378 €
11 272 €
5 323 €
-26 527 €
6 549 €
EBITDA
54 350 €
16 507 €
13 949 €
-19 711 €
1 493 €
Net margin
8.2%
2.0%
0.9%
-5.6%
1.3%
Revenue and income statement
In 2020, FROUIN PUBLICITE achieves revenue of 614 k€. Over the period 2016-2020, the company shows strong growth with a CAGR (compound annual growth rate) of +5.1%. Vs 2019: +10%. After deducting consumption (127 k€), gross margin stands at 487 k€, i.e. a rate of 79%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 54 k€, representing 8.9% of revenue. Positive scissor effect: EBITDA margin improves by +5.9 pts, sign of improved operational efficiency. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 50 k€, i.e. 8.2% of revenue. This profit can be retained or distributed to shareholders.
Revenue (2020)
?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
614 120 €
Gross margin (2020)
?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
486 973 €
EBITDA (2020)
?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
54 350 €
EBIT (2020)
?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
50 866 €
Net income (2020)
?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
50 378 €
EBITDA margin (2020)
?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
8.8%
Loading income statement...
Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
Show :
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
Loading data...
Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
Loading data...
Item
Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 83%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 33%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 1.7 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 8.8% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
Debt ratio (2020)
?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
82.799%
Financial autonomy (2020)
?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
33.313%
Cash flow / Revenue (2020)
?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
8.762%
Repayment capacity (2020)
?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
1.731
Asset age ratio (2020)
?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
Debt ratio
0.858
42.71
31.957
30.781
82.799
Financial autonomy
50.219
30.34
36.824
36.477
33.313
Repayment capacity
0.549
-1.444
2.037
1.139
1.731
Cash flow / Revenue
0.301%
-4.387%
2.109%
2.9%
8.762%
Sector positioning
Debt ratio
82.82020
2018
2019
2020
Q1: 0.0
Med: 11.22
Q3: 80.25
Average+6 pts over 3 years
In 2020, the debt ratio of FROUIN PUBLICITE (82.80) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
Financial autonomy
33.31%2020
2018
2019
2020
Q1: 8.34%
Med: 31.64%
Q3: 55.63%
Good
In 2020, the financial autonomy of FROUIN PUBLICITE (33.3%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
Repayment capacity
1.73 years2020
2018
2019
2020
Q1: 0.0 years
Med: 0.0 years
Q3: 1.25 years
Average
In 2020, the repayment capacity of FROUIN PUBLICITE (1.73) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 253.13. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.7x. Danger: operating income does not cover interest charges, unsustainable situation.
Liquidity ratio (2020)
?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
253.128
Interest coverage (2020)
?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
0.668
Liquidity indicators evolution FROUIN PUBLICITE
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2016
2017
2018
2019
2020
Liquidity ratio
185.86
158.054
180.968
181.34
253.128
Interest coverage
49.833
-4.576
3.556
3.514
0.668
Sector positioning
Liquidity ratio
253.132020
2018
2019
2020
Q1: 132.32
Med: 216.88
Q3: 360.13
Good+10 pts over 3 years
In 2020, the liquidity ratio of FROUIN PUBLICITE (253.13) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
Interest coverage
0.67x2020
2018
2019
2020
Q1: 0.0x
Med: 0.0x
Q3: 0.7x
Good
In 2020, the interest coverage of FROUIN PUBLICITE (0.7x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 50 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 72 days. Favorable situation: supplier credit is longer than customer credit by 22 days. Inventory turnover is 16 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 49 days of revenue, i.e. 84 k€ to permanently finance. Notable WCR improvement over the period (-20%), freeing up cash.
Operating WCR (2020)
?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
84 141 €
Customer credit (2020)
?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
50 j
Supplier credit (2020)
?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
72 j
Inventory turnover (2020)
?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
16 j
WCR in days of revenue (2020)
?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
49 j
WCR and payment terms evolution FROUIN PUBLICITE
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
Operating WCR
105 401 €
122 980 €
85 674 €
94 830 €
84 141 €
Inventory turnover (days)
9
13
13
19
16
Customer payment term (days)
85
89
54
56
50
Supplier payment term (days)
47
80
48
42
72
Positioning of FROUIN PUBLICITE in its sector
Comparison with sector Activités des agences de publicité
Valuation estimate
Based on 68 transactions of similar company sales
(all years),
the value of FROUIN PUBLICITE is estimated at
148 777 €
(range 53 763€ - 488 163€).
With an EBITDA of 54 350€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate. Medium reliability: estimate to be confirmed with in-depth analysis.
Estimated enterprise value2020
68 tx
53k€148k€488k€
148 777 €Range: 53 763€ - 488 163€
NAF 5 all-time
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
54 350 €×2.9x
Estimation156 151 €
45 062€ - 614 697€
Revenue Multiple30%
614 120 €×0.22x
Estimation137 846 €
57 131€ - 234 642€
Net Income Multiple20%
50 378 €×2.9x
Estimation146 740 €
70 465€ - 552 111€
How is this estimate calculated?
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Activités des agences de publicité)
Compare FROUIN PUBLICITE with other companies in the same sector:
The revenue of FROUIN PUBLICITE in 2020 is 614 k€.
Is FROUIN PUBLICITE profitable?
Yes, FROUIN PUBLICITE generated a net profit of 50 k€ in 2020.
Where is the headquarters of FROUIN PUBLICITE ?
The headquarters of FROUIN PUBLICITE is located in BRESSUIRE (79300), in the department Deux-Sevres.
Where to find the tax return of FROUIN PUBLICITE ?
The tax return of FROUIN PUBLICITE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does FROUIN PUBLICITE operate?
FROUIN PUBLICITE operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
Rotate your phone to landscape mode to view the chart