FREEFOX : revenue, balance sheet and financial ratios

FREEFOX is a French company founded 9 years ago, specialized in the sector Activités des agences de publicité. Based in CLAIRVAUX-LES-LACS (39130), this company of category PME shows in 2023 a revenue of 189 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - FREEFOX (SIREN 824600878)
Indicator 2023 2022 2021 2020 2019 2018
Revenue 189 076 € 202 762 € 508 585 € 601 901 € 655 744 € 812 722 €
Net income -232 596 € -2 048 € 20 193 € 26 816 € 12 129 € 53 839 €
EBITDA -13 423 € 1 728 € 27 809 € 40 025 € 23 352 € 72 961 €
Net margin -123.0% -1.0% 4.0% 4.5% 1.8% 6.6%

Revenue and income statement

In 2023, FREEFOX achieves revenue of 189 k€. Revenue is declining over the period 2018-2023 (CAGR: -25.3%). Slight decline of -7% vs 2022. After deducting consumption (144 k€), gross margin stands at 45 k€, i.e. a rate of 24%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -13 k€, representing -7.1% of revenue. Warning negative scissor effect: despite revenue change (-7%), EBITDA varies by -877%, reducing margin by 8.0 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -233 k€ (-123.0% of revenue), which will impact equity.

Revenue (2023) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

189 076 €

Gross margin (2023) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

44 822 €

EBITDA (2023) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

-13 423 €

EBIT (2023) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-39 721 €

Net income (2023) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-232 596 €

EBITDA margin (2023) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

-7.1%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at -236%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches -41%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2023) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

-235.965%

Financial autonomy (2023) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

-41.325%

Cash flow / Revenue (2023) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

-11.669%

Repayment capacity (2023) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

-10.173

Solvency indicators evolution
FREEFOX

Sector positioning

Debt ratio
-235.97 2023
2021
2022
2023
Q1: 0.0
Med: 9.05
Q3: 53.81
Excellent -50 pts over 3 years

In 2023, the debt ratio of FREEFOX (-235.97) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.

Financial autonomy
-41.33% 2023
2021
2022
2023
Q1: 9.05%
Med: 31.95%
Q3: 57.91%
Average -14 pts over 3 years

In 2023, the financial autonomy of FREEFOX (-41.3%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
-10.17 years 2023
2021
2022
2023
Q1: 0.0 years
Med: 0.0 years
Q3: 1.06 years
Excellent -50 pts over 3 years

In 2023, the repayment capacity of FREEFOX (-10.17) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 235.02. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2023) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

235.024

Interest coverage (2023) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

-1436.892

Liquidity indicators evolution
FREEFOX

Sector positioning

Liquidity ratio
235.02 2023
2021
2022
2023
Q1: 137.05
Med: 211.0
Q3: 357.39
Good +15 pts over 3 years

In 2023, the liquidity ratio of FREEFOX (235.02) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
-1436.89x 2023
2021
2022
2023
Q1: 0.0x
Med: 0.0x
Q3: 1.65x
Watch -51 pts over 3 years

In 2023, the interest coverage of FREEFOX (-1436.9x) ranks in the bottom 25% of the sector. This ratio indicates how many times operating income covers interest expenses. Low coverage may indicate fragility to rate or income variations.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 194 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 229 days. Excellent situation: suppliers finance 35 days of the operating cycle (retail model). Inventory turnover is 182 days (= Average inventory / Cost of goods x 360). This high level ties up cash and potentially creates obsolescence risk. Overall, WCR represents 389 days of revenue, i.e. 204 k€ to permanently finance. Notable WCR improvement over the period (-61%), freeing up cash.

Operating WCR (2023) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

204 427 €

Customer credit (2023) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

194 j

Supplier credit (2023) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

229 j

Inventory turnover (2023) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

182 j

WCR in days of revenue (2023) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

389 j

WCR and payment terms evolution
FREEFOX

Positioning of FREEFOX in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of FREEFOX is estimated at 42 440 € (range 17 589€ - 72 241€). The price/revenue ratio is 0.22x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2023
68 tx
17k€ 42k€ 72k€
42 440 € Range: 17 589€ - 72 241€
NAF 5 all-time

Valuation method used

Revenue Multiple
189 076 € × 0.22x = 42 440 €
Range: 17 590€ - 72 242€

Only this financial indicator is available for this company.

How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare FREEFOX with other companies in the same sector:

Frequently asked questions about FREEFOX

What is the revenue of FREEFOX ?

The revenue of FREEFOX in 2023 is 189 k€.

Is FREEFOX profitable?

FREEFOX recorded a net loss in 2023.

Where is the headquarters of FREEFOX ?

The headquarters of FREEFOX is located in CLAIRVAUX-LES-LACS (39130), in the department Jura.

Where to find the tax return of FREEFOX ?

The tax return of FREEFOX is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does FREEFOX operate?

FREEFOX operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.