SIREN : 495049710
DIRECT NATURE is a French company founded 19 years ago, specialized in the sector Vente à distance sur catalogue spécialisé. Based in MEXIMIEUX (01800), this company of category PME shows in 2021 a revenue of 640 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-09
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2021 | 2019 | 2018 | 2017 |
|---|---|---|---|---|
| Revenue | 639 562 € | N/C | N/C | 757 558 € |
| Net income | -7 683 € | -101 313 € | -115 967 € | 7 614 € |
| EBITDA | 805 € | N/C | N/C | 33 236 € |
| Net margin | -1.2% | N/C | N/C | 1.0% |
In 2021, DIRECT NATURE achieves revenue of 640 k€. Activity remains stable over the period (CAGR: -4.1%). After deducting consumption (372 k€), gross margin stands at 268 k€, i.e. a rate of 42%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 805 €, representing 0.1% of revenue. The operating margin remains fragile, requiring cost vigilance. Net income is negative at -8 k€ (-1.2% of revenue), which will impact equity.
639 562 €
267 579 €
805 €
-6 035 €
-7 683 €
0.1%
The debt ratio (= Financial debt / Equity x 100) stands at 74%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 36%. The balance between equity and debt is satisfactory.
73.733%
36.107%
-0.343%
-64.131
18.4%
In 2021, the debt ratio of DIRECT NATURE (73.73) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2021, the financial autonomy of DIRECT NATURE (36.1%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
In 2021, the repayment capacity of DIRECT NATURE (-64.13) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 254.22. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 204.7x. Operating income very largely covers interest expenses: high safety margin.
254.221
204.72
In 2021, the liquidity ratio of DIRECT NATURE (254.22) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
In 2021, the interest coverage of DIRECT NATURE (204.7x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 71 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 109 days. Excellent situation: suppliers finance 38 days of the operating cycle (retail model). Inventory turnover is 179 days (= Average inventory / Cost of goods x 360). This high level ties up cash and potentially creates obsolescence risk. Overall, WCR represents 254 days of revenue, i.e. 451 k€ to permanently finance. Notable WCR improvement over the period (-34%), freeing up cash.
450 559 €
71 j
109 j
179 j
254 j
Based on 121 transactions of similar company sales (all years), the value of DIRECT NATURE is estimated at 66 349 € (range 38 234€ - 142 846€). With an EBITDA of 805€, the sector multiple of 3.2x is applied. The price/revenue ratio is 0.27x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
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This estimate is based on the analysis of 121 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare DIRECT NATURE with other companies in the same sector:
Voir toutes les statistiques du secteur Vente à distance sur catalogue spécialisé
The revenue of DIRECT NATURE in 2021 is 640 k€.
DIRECT NATURE recorded a net loss in 2021.
The headquarters of DIRECT NATURE is located in MEXIMIEUX (01800), in the department Ain.
The tax return of DIRECT NATURE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
DIRECT NATURE operates in the sector Vente à distance sur catalogue spécialisé (NAF code 47.91B). See the 'Sector positioning' section above to compare the company with its competitors.