DIFFUSION PUBLICITE : revenue, balance sheet and financial ratios

DIFFUSION PUBLICITE is a French company founded 36 years ago, specialized in the sector Activités des agences de publicité. Based in GUITERA-LES-BAINS (20153), this company of category PME shows in 2017 a revenue of 877 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - DIFFUSION PUBLICITE (SIREN 351616602)
Indicator 2023 2020 2019 2018 2017 2016
Revenue N/C N/C N/C N/C 876 847 € 850 098 €
Net income 265 210 € 237 696 € 397 152 € 129 274 € 108 577 € 59 176 €
EBITDA N/C N/C N/C N/C 170 461 € 268 546 €
Net margin N/C N/C N/C N/C 12.4% 7.0%

Revenue and income statement

In 2023, DIFFUSION PUBLICITE generates positive net income of 265 k€. Net income represents the final profit after all expenses (operating, financial, exceptional) and corporate tax. Change over 2016-2023: 59 k€ -> 265 k€.

Net income (2023) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

265 210 €

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 29%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 38%. The balance between equity and debt is satisfactory.

Debt ratio (2023) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

28.844%

Financial autonomy (2023) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

38.052%

Asset age ratio (2023) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

23.2%

Solvency indicators evolution
DIFFUSION PUBLICITE

Sector positioning

Debt ratio
28.84 2023
2019
2020
2023
Q1: 0.0
Med: 9.05
Q3: 53.81
Average +11 pts over 3 years

In 2023, the debt ratio of DIFFUSION PUBLICITE (28.84) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
38.05% 2023
2019
2020
2023
Q1: 9.05%
Med: 31.95%
Q3: 57.91%
Good -19 pts over 3 years

In 2023, the financial autonomy of DIFFUSION PUBLICITE (38.0%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 231.80. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2023) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

231.798

Liquidity indicators evolution
DIFFUSION PUBLICITE

Sector positioning

Liquidity ratio
231.8 2023
2019
2020
2023
Q1: 137.05
Med: 211.0
Q3: 357.39
Good -21 pts over 3 years

In 2023, the liquidity ratio of DIFFUSION PUBLICITE (231.80) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2023) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2023) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2023) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2023) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
DIFFUSION PUBLICITE

Positioning of DIFFUSION PUBLICITE in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of DIFFUSION PUBLICITE is estimated at 772 496 € (range 370 956€ - 2 906 535€). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2023
68 tx
370k€ 772k€ 2906k€
772 496 € Range: 370 956€ - 2 906 535€
NAF 5 all-time

Valuation method used

Net Income Multiple
265 210 € × 2.9x = 772 496 €
Range: 370 957€ - 2 906 536€

Only this financial indicator is available for this company.

How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare DIFFUSION PUBLICITE with other companies in the same sector:

Frequently asked questions about DIFFUSION PUBLICITE

What is the revenue of DIFFUSION PUBLICITE ?

The revenue of DIFFUSION PUBLICITE in 2017 is 877 k€.

Is DIFFUSION PUBLICITE profitable?

Yes, DIFFUSION PUBLICITE generated a net profit of 265 k€ in 2023.

Where is the headquarters of DIFFUSION PUBLICITE ?

The headquarters of DIFFUSION PUBLICITE is located in GUITERA-LES-BAINS (20153).

Where to find the tax return of DIFFUSION PUBLICITE ?

The tax return of DIFFUSION PUBLICITE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does DIFFUSION PUBLICITE operate?

DIFFUSION PUBLICITE operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.