DENTSU CREATIVE FRANCE : revenue, balance sheet and financial ratios

DENTSU CREATIVE FRANCE is a French company founded 19 years ago, specialized in the sector Activités des agences de publicité. Based in PARIS (75017), this company of category ETI shows in 2024 a revenue of 13.8 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - DENTSU CREATIVE FRANCE (SIREN 490746344)
Indicator 2024 2023 2022 2021 2020 2019 2018 2017 2016
Revenue 13 837 711 € 15 956 195 € 8 183 439 € 8 607 900 € 6 766 268 € 8 771 309 € 5 864 120 € 4 753 246 € 4 068 599 €
Net income -1 805 600 € -1 818 746 € -503 823 € -761 119 € -3 381 017 € -1 187 470 € -2 748 136 € -1 258 095 € -3 601 434 €
EBITDA -2 531 642 € -1 843 798 € -1 430 983 € -1 256 753 € -2 282 601 € -1 170 298 € -1 259 916 € -1 719 825 € -1 622 931 €
Net margin -13.0% -11.4% -6.2% -8.8% -50.0% -13.5% -46.9% -26.5% -88.5%

Revenue and income statement

In 2024, DENTSU CREATIVE FRANCE achieves revenue of 13.8 M€. Over the period 2016-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +16.5%. Significant drop of -13% vs 2023. After deducting consumption (3.5 M€), gross margin stands at 10.3 M€, i.e. a rate of 74%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -2.5 M€, representing -18.3% of revenue. Warning negative scissor effect: despite revenue change (-13%), EBITDA varies by -37%, reducing margin by 6.7 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -1.8 M€ (-13.0% of revenue), which will impact equity.

Revenue (2024) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

13 837 711 €

Gross margin (2024) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

10 289 981 €

EBITDA (2024) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

-2 531 642 €

EBIT (2024) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-1 801 247 €

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-1 805 600 €

EBITDA margin (2024) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

-18.2%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 0%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 13%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

0.0%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

12.86%

Cash flow / Revenue (2024) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

-18.516%

Repayment capacity (2024) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

0.0

Solvency indicators evolution
DENTSU CREATIVE FRANCE

Sector positioning

Debt ratio
0.0 2024
2022
2023
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Excellent

In 2024, the debt ratio of DENTSU CREATIVE FRANCE (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.

Financial autonomy
12.86% 2024
2022
2023
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Average

In 2024, the financial autonomy of DENTSU CREATIVE FRANCE (12.9%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
0.0 years 2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.14 years
Excellent

In 2024, the repayment capacity of DENTSU CREATIVE FRANCE (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 127.39. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

127.395

Interest coverage (2024) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

-1.361

Liquidity indicators evolution
DENTSU CREATIVE FRANCE

Sector positioning

Liquidity ratio
127.39 2024
2022
2023
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Watch

In 2024, the liquidity ratio of DENTSU CREATIVE FRANCE (127.39) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.

Interest coverage
-1.36x 2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 2.56x
Average

In 2024, the interest coverage of DENTSU CREATIVE FRANCE (-1.4x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 169 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 217 days. Excellent situation: suppliers finance 48 days of the operating cycle (retail model). Overall, WCR represents 224 days of revenue, i.e. 8.6 M€ to permanently finance. Over 2016-2024, WCR increased by +2389%, requiring additional financing.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

8 613 006 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

169 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

217 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2024) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

224 j

WCR and payment terms evolution
DENTSU CREATIVE FRANCE

Positioning of DENTSU CREATIVE FRANCE in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of DENTSU CREATIVE FRANCE is estimated at 3 106 037 € (range 1 287 307€ - 5 287 083€). The price/revenue ratio is 0.22x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2024
68 tx
1287k€ 3106k€ 5287k€
3 106 037 € Range: 1 287 307€ - 5 287 083€
NAF 5 all-time

Valuation method used

Revenue Multiple
13 837 711 € × 0.22x = 3 106 038 €
Range: 1 287 308€ - 5 287 084€

Only this financial indicator is available for this company.

How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare DENTSU CREATIVE FRANCE with other companies in the same sector:

Frequently asked questions about DENTSU CREATIVE FRANCE

What is the revenue of DENTSU CREATIVE FRANCE ?

The revenue of DENTSU CREATIVE FRANCE in 2024 is 13.8 M€.

Is DENTSU CREATIVE FRANCE profitable?

DENTSU CREATIVE FRANCE recorded a net loss in 2024.

Where is the headquarters of DENTSU CREATIVE FRANCE ?

The headquarters of DENTSU CREATIVE FRANCE is located in PARIS (75017), in the department Paris.

Where to find the tax return of DENTSU CREATIVE FRANCE ?

The tax return of DENTSU CREATIVE FRANCE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does DENTSU CREATIVE FRANCE operate?

DENTSU CREATIVE FRANCE operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.