CRM 92 : revenue, balance sheet and financial ratios

CRM 92 is a French company founded 31 years ago, specialized in the sector Activités de centres d'appels. Based in GENNEVILLIERS (92230), this company of category ETI shows in 2024 a revenue of 31.1 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - CRM 92 (SIREN 399908573)
Indicator 2024 2023 2022 2021 2020 2019 2018 2017 2016
Revenue 31 068 326 € 11 371 575 € 10 646 159 € 9 591 978 € 9 484 180 € 10 329 046 € 10 158 027 € 9 071 299 € 7 849 681 €
Net income -1 592 790 € 618 390 € 337 635 € 400 450 € 531 739 € 500 123 € 642 202 € 749 379 € 716 844 €
EBITDA -1 817 557 € 943 186 € 398 711 € 431 929 € 672 769 € 850 697 € 878 933 € 1 002 152 € 943 495 €
Net margin -5.1% 5.4% 3.2% 4.2% 5.6% 4.8% 6.3% 8.3% 9.1%

Revenue and income statement

In 2024, CRM 92 achieves revenue of 31.1 M€. Over the period 2016-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +18.8%. Vs 2023, growth of +173% (11.4 M€ -> 31.1 M€). After deducting consumption (0 €), gross margin stands at 31.1 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -1.8 M€, representing -5.9% of revenue. Warning negative scissor effect: despite revenue change (+173%), EBITDA varies by -293%, reducing margin by 14.1 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -1.6 M€ (-5.1% of revenue), which will impact equity.

Revenue (2024) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

31 068 326 €

Gross margin (2024) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

31 068 326 €

EBITDA (2024) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

-1 817 557 €

EBIT (2024) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-1 736 082 €

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-1 592 790 €

EBITDA margin (2024) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

-5.8%

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 0%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 12%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

0.0%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

11.632%

Cash flow / Revenue (2024) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

-5.425%

Repayment capacity (2024) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

0.0

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

19.4%

Solvency indicators evolution
CRM 92

Sector positioning

Debt ratio
0.0 2024
2022
2023
2024
Q1: 0.0
Med: 0.61
Q3: 32.15
Excellent

In 2024, the debt ratio of CRM 92 (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.

Financial autonomy
11.63% 2024
2022
2023
2024
Q1: 5.44%
Med: 27.68%
Q3: 50.14%
Average -44 pts over 3 years

In 2024, the financial autonomy of CRM 92 (11.6%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
0.0 years 2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 0.56 years
Excellent

In 2024, the repayment capacity of CRM 92 (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 110.28. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

110.282

Interest coverage (2024) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

0.0

Liquidity indicators evolution
CRM 92

Sector positioning

Liquidity ratio
110.28 2024
2022
2023
2024
Q1: 102.55
Med: 152.5
Q3: 216.39
Average -40 pts over 3 years

In 2024, the liquidity ratio of CRM 92 (110.28) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.

Interest coverage
0.0x 2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 1.46x
Average

In 2024, the interest coverage of CRM 92 (0.0x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 57 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 188 days. Excellent situation: suppliers finance 131 days of the operating cycle (retail model). Overall, WCR represents 67 days of revenue, i.e. 5.7 M€ to permanently finance. Over 2016-2024, WCR increased by +348%, requiring additional financing.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

5 745 466 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

57 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

188 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2024) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

67 j

WCR and payment terms evolution
CRM 92

Positioning of CRM 92 in its sector

Comparison with sector Activités de centres d'appels

Valuation estimate

Based on 447 transactions of similar company sales (all years), the value of CRM 92 is estimated at 11 527 518 € (range 5 470 785€ - 23 343 017€). The price/revenue ratio is 0.37x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.

Estimated enterprise value 2024
447 transactions
5470k€ 11527k€ 23343k€
11 527 518 € Range: 5 470 785€ - 23 343 017€
Section all-time Aggregated at NAF section level

Valuation method used

Revenue Multiple
31 068 326 € × 0.37x = 11 527 518 €
Range: 5 470 785€ - 23 343 018€

Only this financial indicator is available for this company.

Valuation evolution

How is this estimate calculated?

This estimate is based on the analysis of 447 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités de centres d'appels)

Compare CRM 92 with other companies in the same sector:

Frequently asked questions about CRM 92

What is the revenue of CRM 92 ?

The revenue of CRM 92 in 2024 is 31.1 M€.

Is CRM 92 profitable?

CRM 92 recorded a net loss in 2024.

Where is the headquarters of CRM 92 ?

The headquarters of CRM 92 is located in GENNEVILLIERS (92230), in the department Hauts-de-Seine.

Where to find the tax return of CRM 92 ?

The tax return of CRM 92 is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does CRM 92 operate?

CRM 92 operates in the sector Activités de centres d'appels (NAF code 82.20Z). See the 'Sector positioning' section above to compare the company with its competitors.