CRITOM COMMUNICATION : revenue, balance sheet and financial ratios

CRITOM COMMUNICATION is a French company founded 35 years ago, specialized in the sector Activités des agences de publicité. Based in LOUVECIENNES (78430), this company of category PME shows in 2019 a revenue of 304 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - CRITOM COMMUNICATION (SIREN 380598441)
Indicator 2024 2022 2021 2019 2018 2017
Revenue N/C N/C N/C 303 685 € N/C 339 142 €
Net income 231 938 € 46 649 € 184 691 € 33 373 € 185 657 € 59 344 €
EBITDA N/C N/C N/C -48 037 € N/C 2 426 €
Net margin N/C N/C N/C 11.0% N/C 17.5%

Revenue and income statement

In 2024, CRITOM COMMUNICATION generates positive net income of 232 k€. Net income represents the final profit after all expenses (operating, financial, exceptional) and corporate tax. Change over 2017-2024: 59 k€ -> 232 k€.

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

231 938 €

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 2%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 94%. This high autonomy means the company finances most of its assets through equity, a sign of strength.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

2.165%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

94.457%

Solvency indicators evolution
CRITOM COMMUNICATION

Sector positioning

Debt ratio
2.17 2024
2021
2022
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Good

In 2024, the debt ratio of CRITOM COMMUNICATION (2.17) ranks below the median of the sector. This ratio measures the weight of debt relative to equity. This controlled position reflects prudent management.

Financial autonomy
94.46% 2024
2021
2022
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Excellent +7 pts over 3 years

In 2024, the financial autonomy of CRITOM COMMUNICATION (94.5%) ranks in the top 25% of the sector. This ratio represents the share of equity in total financing. High autonomy reflects financial independence and ability to absorb shocks.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 549.20. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

549.203

Liquidity indicators evolution
CRITOM COMMUNICATION

Sector positioning

Liquidity ratio
549.2 2024
2021
2022
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Excellent

In 2024, the liquidity ratio of CRITOM COMMUNICATION (549.20) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
CRITOM COMMUNICATION

Positioning of CRITOM COMMUNICATION in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of CRITOM COMMUNICATION is estimated at 675 582 € (range 324 418€ - 2 541 895€). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2024
68 tx
324k€ 675k€ 2541k€
675 582 € Range: 324 418€ - 2 541 895€
NAF 5 all-time

Valuation method used

Net Income Multiple
231 938 € × 2.9x = 675 583 €
Range: 324 418€ - 2 541 895€

Only this financial indicator is available for this company.

How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare CRITOM COMMUNICATION with other companies in the same sector:

Frequently asked questions about CRITOM COMMUNICATION

What is the revenue of CRITOM COMMUNICATION ?

The revenue of CRITOM COMMUNICATION in 2019 is 304 k€.

Is CRITOM COMMUNICATION profitable?

Yes, CRITOM COMMUNICATION generated a net profit of 232 k€ in 2024.

Where is the headquarters of CRITOM COMMUNICATION ?

The headquarters of CRITOM COMMUNICATION is located in LOUVECIENNES (78430), in the department Yvelines.

Where to find the tax return of CRITOM COMMUNICATION ?

The tax return of CRITOM COMMUNICATION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does CRITOM COMMUNICATION operate?

CRITOM COMMUNICATION operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.