Employees: 12 (2023.0)Legal category: SA (autres)Size: ETICreation date: 2005-09-19 (20 years)Status: ActiveBusiness sector: Conseil en systèmes et logiciels informatiquesLocation: PARIS (75009), Paris
CRITEO : revenue, balance sheet and financial ratios
CRITEO is a French company
founded 20 years ago,
specialized in the sector Conseil en systèmes et logiciels informatiques.
Based in PARIS (75009),
this company of category ETI
shows in 2024 a revenue of 55.7 M€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
In 2024, CRITEO achieves revenue of 55.7 M€. Activity remains stable over the period (CAGR: -2.9%). Vs 2023, growth of +55% (36.0 M€ -> 55.7 M€). After deducting consumption (0 €), gross margin stands at 55.7 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -127.0 M€, representing -227.9% of revenue. Positive scissor effect: EBITDA margin improves by +36.9 pts, sign of improved operational efficiency. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -20.3 M€ (-36.4% of revenue), which will impact equity.
Revenue (2024)
?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
55 718 000 €
Gross margin (2024)
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Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
55 718 000 €
EBITDA (2024)
?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
-126 974 000 €
EBIT (2024)
?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
-63 301 000 €
Net income (2024)
?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
-20 303 000 €
EBITDA margin (2024)
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EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
-227.9%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
Show :
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 73%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 50%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 27.3 years of cash flow to repay all financial debt. Beyond 7 years, banks generally consider credit risk as high. Cash flow represents 32.0% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.
Debt ratio (2024)
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Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
73.419%
Financial autonomy (2024)
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Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
49.706%
Cash flow / Revenue (2024)
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Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
32.008%
Repayment capacity (2024)
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Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
27.251
Solvency indicators evolution CRITEO
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Debt ratio
45.703
29.094
0.203
26.704
20.432
15.48
59.884
65.747
73.419
Financial autonomy
59.549
66.191
68.481
70.604
73.159
75.398
52.387
53.534
49.706
Repayment capacity
2.751
1.021
0.01
1.323
1.262
2.038
-15.648
-13.358
27.251
Cash flow / Revenue
115.189%
195.843%
166.525%
666.493%
893.195%
285.86%
-124.715%
-106.742%
32.008%
Sector positioning
Debt ratio
73.422024
2022
2023
2024
Q1: 0.0
Med: 3.93
Q3: 32.58
Average
In 2024, the debt ratio of CRITEO (73.42) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
Financial autonomy
49.71%2024
2022
2023
2024
Q1: 7.97%
Med: 34.38%
Q3: 62.44%
Good
In 2024, the financial autonomy of CRITEO (49.7%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
Repayment capacity
27.25 years2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 0.5 years
Watch+51 pts over 3 years
In 2024, the repayment capacity of CRITEO (27.25) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 744.53. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
Liquidity ratio (2024)
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Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
744.528
Interest coverage (2024)
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Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
-86.579
Liquidity indicators evolution CRITEO
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Liquidity ratio
381.155
422.323
401.195
574.985
734.893
487.416
527.124
710.043
744.528
Interest coverage
-20.979
-36.157
-26.564
-28.797
-34.761
-25.954
-122.941
-117.088
-86.579
Sector positioning
Liquidity ratio
744.532024
2022
2023
2024
Q1: 141.9
Med: 230.48
Q3: 460.89
Excellent
In 2024, the liquidity ratio of CRITEO (744.53) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.
Interest coverage
-86.58x2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 1.04x
Average
In 2024, the interest coverage of CRITEO (-86.6x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 342 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 99 days. The gap of 243 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Overall, WCR represents 833 days of revenue, i.e. 128.9 M€ to permanently finance.
Operating WCR (2024)
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Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
128 929 223 €
Customer credit (2024)
?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
342 j
Supplier credit (2024)
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Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
99 j
Inventory turnover (2024)
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Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
0 j
WCR in days of revenue (2024)
?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
833 j
WCR and payment terms evolution CRITEO
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Operating WCR
124 376 373 €
177 457 501 €
153 577 862 €
175 977 933 €
195 992 057 €
168 033 003 €
120 269 910 €
94 382 952 €
128 929 223 €
Inventory turnover (days)
0
0
0
0
0
0
0
0
0
Customer payment term (days)
315
318
251
750
1301
920
877
351
342
Supplier payment term (days)
63
53
66
77
73
90
102
72
99
Positioning of CRITEO in its sector
Comparison with sector Conseil en systèmes et logiciels informatiques
Valuation estimate
Based on 215 transactions of similar company sales
(all years),
the value of CRITEO is estimated at
8 943 499 €
(range 4 797 295€ - 16 336 682€).
The price/revenue ratio is 0.16x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Estimated enterprise value2024
215 transactions
4797k€8943k€16336k€
8 943 499 €Range: 4 797 295€ - 16 336 682€
NAF 5 all-time
Valuation method used
Revenue Multiple
55 718 000 €
×
0.16x
=8 943 499 €
Range: 4 797 295€ - 16 336 682€
Only this financial indicator is available for this company.
Valuation evolution
Visualisation creee via abddaf.fr Sources : BODACC & INPI
How is this estimate calculated?
This estimate is based on the analysis of 215 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Conseil en systèmes et logiciels informatiques)
Compare CRITEO with other companies in the same sector:
The headquarters of CRITEO is located in PARIS (75009), in the department Paris.
Where to find the tax return of CRITEO ?
The tax return of CRITEO is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does CRITEO operate?
CRITEO operates in the sector Conseil en systèmes et logiciels informatiques (NAF code 62.02A). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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