SIREN : 413519950
CRIC is a French company founded 28 years ago, specialized in the sector Activités des agences de publicité. Based in LE PUY-EN-VELAY (43000), this company of category PME shows in 2025 a revenue of 353 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 353 395 € | 257 147 € | 352 444 € | 293 597 € | 240 570 € | 251 354 € | 260 319 € | 269 452 € | 267 630 € |
| Net income | 225 042 € | 365 412 € | 66 076 € | 37 547 € | 27 631 € | 38 699 € | 23 380 € | 20 239 € | 32 392 € |
| EBITDA | 1 193 € | 39 228 € | 25 170 € | 49 625 € | 16 465 € | 16 081 € | 23 567 € | 28 853 € | 45 026 € |
| Net margin | 63.7% | 142.1% | 18.7% | 12.8% | 11.5% | 15.4% | 9.0% | 7.5% | 12.1% |
In 2025, CRIC achieves revenue of 353 k€. Revenue is growing positively over 9 years (CAGR: +3.5%). Vs 2024, growth of +37% (257 k€ -> 353 k€). After deducting consumption (0 €), gross margin stands at 353 k€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 1 k€, representing 0.3% of revenue. Warning negative scissor effect: despite revenue change (+37%), EBITDA varies by -97%, reducing margin by 14.9 pts. This reflects costs rising faster than revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 225 k€, i.e. 63.7% of revenue. This profit can be retained or distributed to shareholders.
353 395 €
353 395 €
1 193 €
-14 697 €
225 042 €
0.3%
The debt ratio (= Financial debt / Equity x 100) stands at 198%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 32%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 6.9 years of cash flow to repay all financial debt. This ratio remains within usual banking standards. Cash flow represents 68.2% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.
197.732%
32.217%
68.172%
6.877
31.0%
In 2025, the debt ratio of CRIC (197.73) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.
In 2025, the financial autonomy of CRIC (32.2%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2025, the repayment capacity of CRIC (6.88) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.
The liquidity ratio (= Current assets / Current liabilities) stands at 2010.25. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 4360.7x. Operating income very largely covers interest expenses: high safety margin.
2010.251
4360.687
In 2025, the liquidity ratio of CRIC (2010.25) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.
In 2025, the interest coverage of CRIC (4360.7x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 115 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 48 days. The gap of 67 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Overall, WCR represents 54 days of revenue, i.e. 53 k€ to permanently finance. Over 2017-2025, WCR increased by +83%, requiring additional financing.
52 741 €
115 j
48 j
0 j
54 j
Based on 68 transactions of similar company sales
(all years),
the value of CRIC is estimated at
156 610 €
(range 73 311€ - 540 517€).
With an EBITDA of 1 193€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare CRIC with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of CRIC in 2025 is 353 k€.
Yes, CRIC generated a net profit of 225 k€ in 2025.
The headquarters of CRIC is located in LE PUY-EN-VELAY (43000), in the department Haute-Loire.
The tax return of CRIC is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
CRIC operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.