CONSEIL GESTION MARKETING VIE ENTREPRISE : revenue, balance sheet and financial ratios

CONSEIL GESTION MARKETING VIE ENTREPRISE is a French company founded 43 years ago, specialized in the sector Études de marché et sondages. Based in PARIS (75011), this company of category PME shows in 2018 a revenue of 3.5 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - CONSEIL GESTION MARKETING VIE ENTREPRISE (SIREN 552069411)
Indicator 2018 2017 2016
Revenue 3 488 939 € 3 952 182 € 3 584 967 €
Net income -212 822 € 10 474 € -176 276 €
EBITDA -154 106 € 80 728 € -106 011 €
Net margin -6.1% 0.3% -4.9%

Revenue and income statement

In 2018, CONSEIL GESTION MARKETING VIE ENTREPRISE achieves revenue of 3.5 M€. Activity remains stable over the period (CAGR: -1.3%). Significant drop of -12% vs 2017. After deducting consumption (0 €), gross margin stands at 3.5 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -154 k€, representing -4.4% of revenue. Warning negative scissor effect: despite revenue change (-12%), EBITDA varies by -291%, reducing margin by 6.5 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -213 k€ (-6.1% of revenue), which will impact equity.

Revenue (2018) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

3 488 939 €

Gross margin (2018) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

3 488 939 €

EBITDA (2018) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

-154 106 €

EBIT (2018) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-177 817 €

Net income (2018) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-212 822 €

EBITDA margin (2018) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

-4.4%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 379%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 7%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2018) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

378.657%

Financial autonomy (2018) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

7.036%

Cash flow / Revenue (2018) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

-5.416%

Repayment capacity (2018) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

-2.352

Asset age ratio (2018) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

2.7%

Solvency indicators evolution
CONSEIL GESTION MARKETING VIE ENTREPRISE

Sector positioning

Debt ratio
378.66 2018
2016
2017
2018
Q1: 0.0
Med: 3.96
Q3: 30.9
Watch

In 2018, the debt ratio of CONSEIL GESTION MARKETING... (378.66) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.

Financial autonomy
7.04% 2018
2016
2017
2018
Q1: 11.86%
Med: 37.62%
Q3: 62.86%
Average

In 2018, the financial autonomy of CONSEIL GESTION MARKETING... (7.0%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
-2.35 years 2018
2016
2017
2018
Q1: 0.0 years
Med: 0.0 years
Q3: 0.59 years
Excellent

In 2018, the repayment capacity of CONSEIL GESTION MARKETING... (-2.35) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 117.46. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2018) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

117.456

Interest coverage (2018) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

-21.078

Liquidity indicators evolution
CONSEIL GESTION MARKETING VIE ENTREPRISE

Sector positioning

Liquidity ratio
117.46 2018
2016
2017
2018
Q1: 139.06
Med: 208.56
Q3: 337.66
Watch

In 2018, the liquidity ratio of CONSEIL GESTION MARKETING... (117.46) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.

Interest coverage
-21.08x 2018
2016
2017
2018
Q1: 0.0x
Med: 0.0x
Q3: 1.38x
Average

In 2018, the interest coverage of CONSEIL GESTION MARKETING... (-21.1x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 157 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 118 days. The gap of 39 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Overall, WCR represents 129 days of revenue, i.e. 1.2 M€ to permanently finance. Over 2016-2018, WCR increased by +38%, requiring additional financing.

Operating WCR (2018) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

1 247 924 €

Customer credit (2018) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

157 j

Supplier credit (2018) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

118 j

Inventory turnover (2018) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2018) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

129 j

WCR and payment terms evolution
CONSEIL GESTION MARKETING VIE ENTREPRISE

Positioning of CONSEIL GESTION MARKETING VIE ENTREPRISE in its sector

Comparison with sector Études de marché et sondages

Valuation estimate

Based on 107 transactions of similar company sales (all years), the value of CONSEIL GESTION MARKETING VIE ENTREPRISE is estimated at 788 275 € (range 324 572€ - 1 370 931€). The price/revenue ratio is 0.23x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.

Estimated enterprise value 2018
107 transactions
324k€ 788k€ 1370k€
788 275 € Range: 324 572€ - 1 370 931€
Section all-time Aggregated at NAF section level

Valuation method used

Revenue Multiple
3 488 939 € × 0.23x = 788 276 €
Range: 324 572€ - 1 370 931€

Only this financial indicator is available for this company.

How is this estimate calculated?

This estimate is based on the analysis of 107 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Études de marché et sondages)

Compare CONSEIL GESTION MARKETING VIE ENTREPRISE with other companies in the same sector:

Voir toutes les statistiques du secteur Études de marché et sondages

Frequently asked questions about CONSEIL GESTION MARKETING VIE ENTREPRISE

What is the revenue of CONSEIL GESTION MARKETING VIE ENTREPRISE ?

The revenue of CONSEIL GESTION MARKETING VIE ENTREPRISE in 2018 is 3.5 M€.

Is CONSEIL GESTION MARKETING VIE ENTREPRISE profitable?

CONSEIL GESTION MARKETING VIE ENTREPRISE recorded a net loss in 2018.

Where is the headquarters of CONSEIL GESTION MARKETING VIE ENTREPRISE ?

The headquarters of CONSEIL GESTION MARKETING VIE ENTREPRISE is located in PARIS (75011), in the department Paris.

Where to find the tax return of CONSEIL GESTION MARKETING VIE ENTREPRISE ?

The tax return of CONSEIL GESTION MARKETING VIE ENTREPRISE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does CONSEIL GESTION MARKETING VIE ENTREPRISE operate?

CONSEIL GESTION MARKETING VIE ENTREPRISE operates in the sector Études de marché et sondages (NAF code 73.20Z). See the 'Sector positioning' section above to compare the company with its competitors.