Employees: 01 (2023.0)Legal category: SCA (commandite par actions)Size: PMECreation date: 2008-06-11 (17 years)Status: ActiveBusiness sector: Vente à distance sur catalogue spécialiséLocation: ROUEN (76000), Seine-Maritime
CHRONOSELLING : revenue, balance sheet and financial ratios
CHRONOSELLING is a French company
founded 17 years ago,
specialized in the sector Vente à distance sur catalogue spécialisé.
Based in ROUEN (76000),
this company of category PME
shows in 2022 a revenue of 757 k€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Financial history - CHRONOSELLING (SIREN 504743253)
Indicator
2022
2021
2020
2019
2018
2017
Revenue
757 311 €
N/C
1 066 907 €
438 227 €
283 864 €
310 193 €
Net income
-2 342 €
146 249 €
259 783 €
105 700 €
22 168 €
-46 002 €
EBITDA
35 099 €
N/C
368 260 €
115 472 €
26 566 €
10 378 €
Net margin
-0.3%
N/C
24.3%
24.1%
7.8%
-14.8%
Revenue and income statement
In 2022, CHRONOSELLING achieves revenue of 757 k€. Over the period 2017-2022, the company shows strong growth with a CAGR (compound annual growth rate) of +19.5%. After deducting consumption (363 k€), gross margin stands at 394 k€, i.e. a rate of 52%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 35 k€, representing 4.6% of revenue. The operating margin remains fragile, requiring cost vigilance. Net income is negative at -2 k€ (-0.3% of revenue), which will impact equity.
Revenue (2022)
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Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
757 311 €
Gross margin (2022)
?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
394 453 €
EBITDA (2022)
?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
35 099 €
EBIT (2022)
?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
31 408 €
Net income (2022)
?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
-2 342 €
EBITDA margin (2022)
?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
4.6%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
Show :
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 4%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 80%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 12.8 years of cash flow to repay all financial debt. Beyond 7 years, banks generally consider credit risk as high. Cash flow represents 0.2% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.
Debt ratio (2022)
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Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
3.538%
Financial autonomy (2022)
?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
80.391%
Cash flow / Revenue (2022)
?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
0.165%
Repayment capacity (2022)
?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
12.777
Asset age ratio (2022)
?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2017
2018
2019
2020
2021
2022
Debt ratio
-21.426
-30.437
30.305
5.155
3.529
3.538
Financial autonomy
-274.637
-104.451
31.129
57.892
76.154
80.391
Repayment capacity
-0.353
0.74
0.151
0.061
None
12.777
Cash flow / Revenue
-14.667%
7.642%
24.308%
24.586%
None%
0.165%
Sector positioning
Debt ratio
3.542022
2020
2021
2022
Q1: 0.0
Med: 5.69
Q3: 79.03
Good+5 pts over 3 years
In 2022, the debt ratio of CHRONOSELLING (3.54) ranks below the median of the sector. This ratio measures the weight of debt relative to equity. This controlled position reflects prudent management.
Financial autonomy
80.39%2022
2020
2021
2022
Q1: 0.52%
Med: 27.76%
Q3: 59.75%
Excellent
In 2022, the financial autonomy of CHRONOSELLING (80.4%) ranks in the top 25% of the sector. This ratio represents the share of equity in total financing. High autonomy reflects financial independence and ability to absorb shocks.
Repayment capacity
12.78 years2022
2020
2022
Q1: -0.01 years
Med: 0.0 years
Q3: 0.47 years
Watch+24 pts over 2 years
In 2022, the repayment capacity of CHRONOSELLING (12.78) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 155.99. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 21.2x. Operating income very largely covers interest expenses: high safety margin.
Liquidity ratio (2022)
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Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
155.987
Interest coverage (2022)
?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
21.209
Liquidity indicators evolution CHRONOSELLING
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2017
2018
2019
2020
2021
2022
Liquidity ratio
30.148
56.916
157.701
73.144
143.611
155.987
Interest coverage
51.985
18.253
5.207
3.278
None
21.209
Sector positioning
Liquidity ratio
155.992022
2020
2021
2022
Q1: 103.59
Med: 185.63
Q3: 344.41
Average+23 pts over 3 years
In 2022, the liquidity ratio of CHRONOSELLING (155.99) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
Interest coverage
21.21x2022
2020
2022
Q1: 0.0x
Med: 0.0x
Q3: 0.44x
Excellent
In 2022, the interest coverage of CHRONOSELLING (21.2x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 0 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 42 days. Excellent situation: suppliers finance 42 days of the operating cycle (retail model). Inventory turnover is 1 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 16 days of revenue, i.e. 35 k€ to permanently finance. Over 2017-2022, WCR increased by +473%, requiring additional financing.
Operating WCR (2022)
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Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
34 541 €
Customer credit (2022)
?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
0 j
Supplier credit (2022)
?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
42 j
Inventory turnover (2022)
?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
1 j
WCR in days of revenue (2022)
?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
16 j
WCR and payment terms evolution CHRONOSELLING
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2017
2018
2019
2020
2021
2022
Operating WCR
-9 250 €
-10 900 €
-13 993 €
-103 447 €
0 €
34 541 €
Inventory turnover (days)
4
0
2
1
0
1
Customer payment term (days)
5
5
3
2
0
0
Supplier payment term (days)
96
124
106
53
0
42
Positioning of CHRONOSELLING in its sector
Comparison with sector Vente à distance sur catalogue spécialisé
Valuation estimate
Based on 121 transactions of similar company sales
(all years),
the value of CHRONOSELLING is estimated at
146 548 €
(range 74 977€ - 326 591€).
With an EBITDA of 35 099€, the sector multiple of 3.2x is applied.
The price/revenue ratio is 0.27x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Estimated enterprise value2022
121 transactions
74k€146k€326k€
146 548 €Range: 74 977€ - 326 591€
NAF 5 all-time
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
35 099 €×3.2x
Estimation111 810 €
48 852€ - 258 946€
Revenue Multiple30%
757 311 €×0.27x
Estimation204 445 €
118 520€ - 439 334€
Valuation evolution
Visualisation creee via abddaf.fr Sources : BODACC & INPI
How is this estimate calculated?
This estimate is based on the analysis of 121 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Vente à distance sur catalogue spécialisé)
Compare CHRONOSELLING with other companies in the same sector:
The headquarters of CHRONOSELLING is located in ROUEN (76000), in the department Seine-Maritime.
Where to find the tax return of CHRONOSELLING ?
The tax return of CHRONOSELLING is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does CHRONOSELLING operate?
CHRONOSELLING operates in the sector Vente à distance sur catalogue spécialisé (NAF code 47.91B). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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