SIREN : 408892321
CAP is a French company founded 29 years ago, specialized in the sector Activités des agences de publicité. Based in SAINT-FERREOL (74210), this company of category PME shows in 2024 a revenue of 2.1 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2017 |
|---|---|---|---|---|---|---|---|
| Revenue | 2 128 992 € | 2 314 154 € | 2 654 359 € | 1 670 553 € | 1 909 037 € | 2 219 988 € | 1 881 289 € |
| Net income | 127 172 € | 301 153 € | 270 558 € | 87 791 € | -33 968 € | 56 682 € | 72 589 € |
| EBITDA | 185 916 € | 468 920 € | 401 275 € | 52 688 € | 81 083 € | 103 194 € | 61 089 € |
| Net margin | 6.0% | 13.0% | 10.2% | 5.3% | -1.8% | 2.6% | 3.9% |
In 2024, CAP achieves revenue of 2.1 M€. Revenue is growing positively over 7 years (CAGR: +1.8%). Slight decline of -8% vs 2023. After deducting consumption (652 k€), gross margin stands at 1.5 M€, i.e. a rate of 69%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 186 k€, representing 8.7% of revenue. Warning negative scissor effect: despite revenue change (-8%), EBITDA varies by -60%, reducing margin by 11.5 pts. This reflects costs rising faster than revenue. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 127 k€, i.e. 6.0% of revenue. This profit can be retained or distributed to shareholders.
2 128 992 €
1 476 924 €
185 916 €
192 675 €
127 172 €
8.7%
The debt ratio (= Financial debt / Equity x 100) stands at 36%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 52%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 1.4 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 6.8% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
36.091%
52.088%
6.822%
1.4
6.7%
In 2024, the debt ratio of CAP (36.09) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2024, the financial autonomy of CAP (52.1%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
In 2024, the repayment capacity of CAP (1.40) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 464.12. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 5.1x. Operating income very largely covers interest expenses: high safety margin.
464.117
5.125
In 2024, the liquidity ratio of CAP (464.12) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.
In 2024, the interest coverage of CAP (5.1x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 17 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 31 days. Favorable situation: supplier credit is longer than customer credit by 14 days. Inventory turnover is 24 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 35 days of revenue, i.e. 207 k€ to permanently finance. Notable WCR improvement over the period (-56%), freeing up cash.
206 874 €
17 j
31 j
24 j
35 j
Based on 68 transactions of similar company sales
(all years),
the value of CAP is estimated at
484 522 €
(range 172 065€ - 1 574 129€).
With an EBITDA of 185 916€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare CAP with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of CAP in 2024 is 2.1 M€.
Yes, CAP generated a net profit of 127 k€ in 2024.
The headquarters of CAP is located in SAINT-FERREOL (74210), in the department Haute-Savoie.
The tax return of CAP is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
CAP operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.