CALL TO ACTION : revenue, balance sheet and financial ratios
CALL TO ACTION is a French company
founded 7 years ago,
specialized in the sector Activités de centres d'appels.
Based in NICE (06200),
this company of category PME
shows in 2024 a revenue of 3.1 M€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Financial history - CALL TO ACTION (SIREN 849975800)
Indicator
2024
2023
2022
2020
Revenue
3 097 328 €
2 948 013 €
N/C
2 830 202 €
Net income
263 795 €
264 317 €
190 496 €
236 736 €
EBITDA
405 877 €
389 010 €
N/C
284 540 €
Net margin
8.5%
9.0%
N/C
8.4%
Revenue and income statement
In 2024, CALL TO ACTION achieves revenue of 3.1 M€. Revenue is growing positively over 4 years (CAGR: +2.3%). Vs 2023: +5%. After deducting consumption (0 €), gross margin stands at 3.1 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 406 k€, representing 13.1% of revenue. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 264 k€, i.e. 8.5% of revenue. This profit can be retained or distributed to shareholders.
Revenue (2024)
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Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
3 097 328 €
Gross margin (2024)
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Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
3 097 328 €
EBITDA (2024)
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Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
405 877 €
EBIT (2024)
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EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
372 177 €
Net income (2024)
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Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
263 795 €
EBITDA margin (2024)
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EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
13.1%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
Show :
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 3%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 36%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.0 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 9.4% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
Debt ratio (2024)
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Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
2.743%
Financial autonomy (2024)
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Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
36.381%
Cash flow / Revenue (2024)
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Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
9.378%
Repayment capacity (2024)
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Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
0.034
Asset age ratio (2024)
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Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2020
2022
2023
2024
Debt ratio
48.73
0.197
0.251
2.743
Financial autonomy
30.108
52.039
43.029
36.381
Repayment capacity
0.607
None
0.004
0.034
Cash flow / Revenue
6.988%
None%
9.546%
9.378%
Sector positioning
Debt ratio
2.742024
2022
2023
2024
Q1: 0.0
Med: 0.61
Q3: 32.15
Average+25 pts over 3 years
In 2024, the debt ratio of CALL TO ACTION (2.74) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
Financial autonomy
36.38%2024
2022
2023
2024
Q1: 5.44%
Med: 27.68%
Q3: 50.14%
Good-16 pts over 3 years
In 2024, the financial autonomy of CALL TO ACTION (36.4%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
Repayment capacity
0.03 years2024
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 0.56 years
Average
In 2024, the repayment capacity of CALL TO ACTION (0.03) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 140.06. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 2.1x. Financial charges are adequately covered by operations.
Liquidity ratio (2024)
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Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
140.064
Interest coverage (2024)
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Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
2.112
Liquidity indicators evolution CALL TO ACTION
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2020
2022
2023
2024
Liquidity ratio
167.412
218.744
154.237
140.064
Interest coverage
1.839
None
0.0
2.112
Sector positioning
Liquidity ratio
140.062024
2022
2023
2024
Q1: 102.55
Med: 152.5
Q3: 216.39
Average-26 pts over 3 years
In 2024, the liquidity ratio of CALL TO ACTION (140.06) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
Interest coverage
2.11x2024
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 1.46x
Excellent+50 pts over 2 years
In 2024, the interest coverage of CALL TO ACTION (2.1x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 44 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 38 days. The company must finance 6 days of gap between collections and payments. WCR is negative (-6 days): operations structurally generate cash. Notable WCR improvement over the period (-190%), freeing up cash.
Operating WCR (2024)
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Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
-48 380 €
Customer credit (2024)
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Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
44 j
Supplier credit (2024)
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Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
38 j
Inventory turnover (2024)
?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
0 j
WCR in days of revenue (2024)
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WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
-6 j
WCR and payment terms evolution CALL TO ACTION
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2020
2022
2023
2024
Operating WCR
53 859 €
0 €
26 886 €
-48 380 €
Inventory turnover (days)
0
0
0
0
Customer payment term (days)
48
0
53
44
Supplier payment term (days)
22
0
62
38
Positioning of CALL TO ACTION in its sector
Comparison with sector Activités de centres d'appels
Valuation estimate
Based on 447 transactions of similar company sales
(all years),
the value of CALL TO ACTION is estimated at
1 115 111 €
(range 393 681€ - 2 457 223€).
With an EBITDA of 405 877€, the sector multiple of 3.0x is applied.
The price/revenue ratio is 0.37x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Estimated enterprise value2024
447 transactions
393k€1115k€2457k€
1 115 111 €Range: 393 681€ - 2 457 223€
Section all-time
Aggregated at NAF section level
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
405 877 €×3.0x
Estimation1 201 060 €
350 311€ - 2 630 408€
Revenue Multiple30%
3 097 328 €×0.37x
Estimation1 149 225 €
545 405€ - 2 327 161€
Net Income Multiple20%
263 795 €×3.2x
Estimation849 067 €
274 523€ - 2 219 358€
Valuation evolution
Visualisation creee via abddaf.fr Sources : BODACC & INPI
How is this estimate calculated?
This estimate is based on the analysis of 447 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Activités de centres d'appels)
Compare CALL TO ACTION with other companies in the same sector:
Yes, CALL TO ACTION generated a net profit of 264 k€ in 2024.
Where is the headquarters of CALL TO ACTION ?
The headquarters of CALL TO ACTION is located in NICE (06200), in the department Alpes-Maritimes.
Where to find the tax return of CALL TO ACTION ?
The tax return of CALL TO ACTION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does CALL TO ACTION operate?
CALL TO ACTION operates in the sector Activités de centres d'appels (NAF code 82.20Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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