SIREN : 438961419
BONI.COM is a French company founded 24 years ago, specialized in the sector Activités des agences de publicité. Based in LIMEIL-BREVANNES (94450), this company of category PME shows in 2015 a revenue of 531 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2015 | 2014 | 2013 |
|---|---|---|---|
| Revenue | 530 997 € | 1 056 480 € | 614 903 € |
| Net income | 27 021 € | 22 699 € | 1 331 € |
| EBITDA | 36 298 € | 45 687 € | 43 099 € |
| Net margin | 5.1% | 2.1% | 0.2% |
In 2015, BONI.COM achieves revenue of 531 k€. Revenue is declining over the period 2013-2015 (CAGR: -7.1%). Significant drop of -50% vs 2014. After deducting consumption (235 k€), gross margin stands at 296 k€, i.e. a rate of 56%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 36 k€, representing 6.8% of revenue. Positive scissor effect: EBITDA margin improves by +2.5 pts, sign of improved operational efficiency. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 27 k€, i.e. 5.1% of revenue. This profit can be retained or distributed to shareholders.
530 997 €
296 482 €
36 298 €
34 833 €
27 021 €
6.8%
The debt ratio (= Financial debt / Equity x 100) stands at 0%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 13%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Cash flow represents 5.2% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
0.0%
13.089%
5.208%
0.0
43.4%
In 2015, the debt ratio of BONI.COM (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.
In 2015, the financial autonomy of BONI.COM (13.1%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2015, the repayment capacity of BONI.COM (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 686.76. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 10.4x. Operating income very largely covers interest expenses: high safety margin.
686.763
10.45
In 2015, the liquidity ratio of BONI.COM (686.76) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.
In 2015, the interest coverage of BONI.COM (10.4x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 148 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 44 days. The gap of 104 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Overall, WCR represents 74 days of revenue, i.e. 109 k€ to permanently finance. Over 2013-2015, WCR increased by +138%, requiring additional financing.
109 322 €
148 j
44 j
0 j
74 j
Based on 68 transactions of similar company sales
(all years),
the value of BONI.COM is estimated at
103 641 €
(range 37 425€ - 325 356€).
With an EBITDA of 36 298€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare BONI.COM with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of BONI.COM in 2015 is 531 k€.
Yes, BONI.COM generated a net profit of 27 k€ in 2015.
The headquarters of BONI.COM is located in LIMEIL-BREVANNES (94450), in the department Val-de-Marne.
The tax return of BONI.COM is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
BONI.COM operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.