BITRON IND MARKETING FRANCE : revenue, balance sheet and financial ratios

BITRON IND MARKETING FRANCE is a French company founded 31 years ago, specialized in the sector Intermédiaires du commerce en machines, équipements industriels, navires et avions. Based in RUEIL-MALMAISON (92500), this company of category PME shows in 2023 a revenue of 1.3 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - BITRON IND MARKETING FRANCE (SIREN 399260090)
Indicator 2023 2022 2021 2020 2019 2018 2017 2016
Revenue 1 301 537 € 1 200 248 € 1 144 295 € 1 454 308 € 1 255 866 € 1 350 409 € 1 631 720 € 1 634 125 €
Net income 51 785 € 90 886 € 71 129 € 23 919 € 35 299 € 43 739 € 24 253 € 47 577 €
EBITDA 43 394 € 77 902 € 71 435 € 8 950 € 13 720 € 9 458 € -2 124 € 22 713 €
Net margin 4.0% 7.6% 6.2% 1.6% 2.8% 3.2% 1.5% 2.9%

Revenue and income statement

In 2023, BITRON IND MARKETING FRANCE achieves revenue of 1.3 M€. Activity remains stable over the period (CAGR: -3.2%). Vs 2022: +8%. After deducting consumption (0 €), gross margin stands at 1.3 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 43 k€, representing 3.3% of revenue. Warning negative scissor effect: despite revenue change (+8%), EBITDA varies by -44%, reducing margin by 3.2 pts. This reflects costs rising faster than revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 52 k€, i.e. 4.0% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2023) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

1 301 537 €

Gross margin (2023) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

1 301 537 €

EBITDA (2023) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

43 394 €

EBIT (2023) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

74 474 €

Net income (2023) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

51 785 €

EBITDA margin (2023) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

3.3%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 0%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 49%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Cash flow represents 1.3% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.

Debt ratio (2023) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

0.0%

Financial autonomy (2023) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

49.371%

Cash flow / Revenue (2023) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

1.297%

Repayment capacity (2023) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

0.0

Asset age ratio (2023) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

10.3%

Solvency indicators evolution
BITRON IND MARKETING FRANCE

Sector positioning

Debt ratio
0.0 2023
2021
2022
2023
Q1: -0.32
Med: 0.07
Q3: 21.88
Good +20 pts over 3 years

In 2023, the debt ratio of BITRON IND MARKETING FRANCE (0.00) ranks below the median of the sector. This ratio measures the weight of debt relative to equity. This controlled position reflects prudent management.

Financial autonomy
49.37% 2023
2021
2022
2023
Q1: 18.48%
Med: 50.08%
Q3: 69.09%
Average -11 pts over 3 years

In 2023, the financial autonomy of BITRON IND MARKETING FRANCE (49.4%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
0.0 years 2023
2021
2022
2023
Q1: -3.11 years
Med: 0.0 years
Q3: 0.71 years
Good +25 pts over 3 years

In 2023, the repayment capacity of BITRON IND MARKETING FRANCE (0.00) ranks below the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. This controlled position reflects prudent management.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 187.69. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2023) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

187.693

Interest coverage (2023) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

0.0

Liquidity indicators evolution
BITRON IND MARKETING FRANCE

Sector positioning

Liquidity ratio
187.69 2023
2021
2022
2023
Q1: 100.01
Med: 205.88
Q3: 453.33
Average +8 pts over 3 years

In 2023, the liquidity ratio of BITRON IND MARKETING FRANCE (187.69) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.

Interest coverage
0.0x 2023
2021
2022
2023
Q1: -0.49x
Med: 0.0x
Q3: 1.13x
Good +25 pts over 3 years

In 2023, the interest coverage of BITRON IND MARKETING FRANCE (0.0x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 73 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 12 days. The gap of 61 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. WCR is negative (-9 days): operations structurally generate cash. Over 2016-2023, WCR increased by +84%, requiring additional financing.

Operating WCR (2023) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

-33 463 €

Customer credit (2023) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

73 j

Supplier credit (2023) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

12 j

Inventory turnover (2023) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2023) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

-9 j

WCR and payment terms evolution
BITRON IND MARKETING FRANCE

Positioning of BITRON IND MARKETING FRANCE in its sector

Comparison with sector Intermédiaires du commerce en machines, équipements industriels, navires et avions

Valuation estimate

Based on 229 transactions of similar company sales (all years), the value of BITRON IND MARKETING FRANCE is estimated at 179 349 € (range 78 115€ - 497 765€). With an EBITDA of 43 394€, the sector multiple of 1.6x is applied. The price/revenue ratio is 0.32x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.

Estimated enterprise value 2023
229 transactions
78k€ 179k€ 497k€
179 349 € Range: 78 115€ - 497 765€
NAF 4 all-time Aggregated at NAF sub-class level

Valuation detail by method

Ajustez les pondérations selon votre analyse

EBITDA Multiple 50%
43 394 € × 1.6x
Estimation 70 492 €
23 006€ - 234 026€
Revenue Multiple 30%
1 301 537 € × 0.32x
Estimation 422 071 €
197 904€ - 1 032 633€
Net Income Multiple 20%
51 785 € × 1.7x
Estimation 87 410 €
36 209€ - 354 814€

Valuation evolution

How is this estimate calculated?

This estimate is based on the analysis of 229 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Intermédiaires du commerce en machines, équipements industriels, navires et avions)

Compare BITRON IND MARKETING FRANCE with other companies in the same sector:

Voir toutes les statistiques du secteur Intermédiaires du commerce en machines, équipements industriels, navires et avions

Frequently asked questions about BITRON IND MARKETING FRANCE

What is the revenue of BITRON IND MARKETING FRANCE ?

The revenue of BITRON IND MARKETING FRANCE in 2023 is 1.3 M€.

Is BITRON IND MARKETING FRANCE profitable?

Yes, BITRON IND MARKETING FRANCE generated a net profit of 52 k€ in 2023.

Where is the headquarters of BITRON IND MARKETING FRANCE ?

The headquarters of BITRON IND MARKETING FRANCE is located in RUEIL-MALMAISON (92500), in the department Hauts-de-Seine.

Where to find the tax return of BITRON IND MARKETING FRANCE ?

The tax return of BITRON IND MARKETING FRANCE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does BITRON IND MARKETING FRANCE operate?

BITRON IND MARKETING FRANCE operates in the sector Intermédiaires du commerce en machines, équipements industriels, navires et avions (NAF code 46.14Z). See the 'Sector positioning' section above to compare the company with its competitors.