SIREN : 539386003
BERING PUBLICITE is a French company founded 14 years ago, specialized in the sector Activités des agences de publicité. Based in METZ (57070), this company of category PME shows in 2019 a revenue of 329 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2019 | 2018 | 2017 |
|---|---|---|---|
| Revenue | 329 368 € | 272 380 € | 260 658 € |
| Net income | 37 391 € | -2 791 € | 5 261 € |
| EBITDA | 47 091 € | 116 € | -19 178 € |
| Net margin | 11.4% | -1.0% | 2.0% |
In 2019, BERING PUBLICITE achieves revenue of 329 k€. Over the period 2017-2019, the company shows strong growth with a CAGR (compound annual growth rate) of +12.4%. Vs 2018, growth of +21% (272 k€ -> 329 k€). After deducting consumption (64 k€), gross margin stands at 265 k€, i.e. a rate of 81%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 47 k€, representing 14.3% of revenue. Positive scissor effect: EBITDA margin improves by +14.3 pts, sign of improved operational efficiency. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 37 k€, i.e. 11.4% of revenue. This profit can be retained or distributed to shareholders.
329 368 €
265 143 €
47 091 €
42 714 €
37 391 €
14.3%
The debt ratio (= Financial debt / Equity x 100) stands at 8%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 63%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.3 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 13.4% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.
8.083%
62.849%
13.377%
0.26
8.4%
In 2019, the debt ratio of BERING PUBLICITE (8.08) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2019, the financial autonomy of BERING PUBLICITE (62.9%) ranks in the top 25% of the sector. This ratio represents the share of equity in total financing. High autonomy reflects financial independence and ability to absorb shocks.
In 2019, the repayment capacity of BERING PUBLICITE (0.26) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 195.45. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
195.45
-0.291
In 2019, the liquidity ratio of BERING PUBLICITE (195.45) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
In 2019, the interest coverage of BERING PUBLICITE (-0.3x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 44 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 79 days. Excellent situation: suppliers finance 35 days of the operating cycle (retail model). Inventory turnover is 4 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 25 days of revenue, i.e. 22 k€ to permanently finance. Over 2017-2019, WCR increased by +33%, requiring additional financing.
22 453 €
44 j
79 j
4 j
25 j
Based on 68 transactions of similar company sales
(all years),
the value of BERING PUBLICITE is estimated at
111 609 €
(range 39 173€ - 386 008€).
With an EBITDA of 47 091€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare BERING PUBLICITE with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of BERING PUBLICITE in 2019 is 329 k€.
Yes, BERING PUBLICITE generated a net profit of 37 k€ in 2019.
The headquarters of BERING PUBLICITE is located in METZ (57070), in the department Moselle.
The tax return of BERING PUBLICITE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
BERING PUBLICITE operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.