SIREN : 394594345
BBDO PARIS is a French company founded 32 years ago, specialized in the sector Activités des agences de publicité. Based in PARIS (75017), this company of category ETI shows in 2024 a revenue of 71.6 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 71 629 319 € | 81 222 552 € | 101 914 067 € | 80 060 193 € | 71 964 238 € | 82 410 665 € | 90 768 513 € | 76 406 073 € | 74 868 416 € |
| Net income | 4 965 928 € | 6 502 824 € | 8 490 394 € | 7 278 781 € | 6 079 174 € | 6 446 835 € | 4 629 379 € | 3 132 386 € | 2 603 688 € |
| EBITDA | -382 371 € | 5 097 205 € | 8 669 125 € | 6 889 582 € | 3 603 218 € | 4 135 615 € | 3 466 162 € | 2 304 938 € | 2 443 536 € |
| Net margin | 6.9% | 8.0% | 8.3% | 9.1% | 8.4% | 7.8% | 5.1% | 4.1% | 3.5% |
In 2024, BBDO PARIS achieves revenue of 71.6 M€. Activity remains stable over the period (CAGR: -0.6%). Significant drop of -12% vs 2023. After deducting consumption (0 €), gross margin stands at 71.6 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -382 k€, representing -0.5% of revenue. Warning negative scissor effect: despite revenue change (-12%), EBITDA varies by -108%, reducing margin by 6.8 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 5.0 M€, i.e. 6.9% of revenue. This profit can be retained or distributed to shareholders.
71 629 319 €
71 629 319 €
-382 371 €
-950 257 €
4 965 928 €
-0.5%
The debt ratio (= Financial debt / Equity x 100) stands at 33%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 23%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.6 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 7.1% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
33.215%
22.879%
7.116%
0.602
6.7%
In 2024, the debt ratio of BBDO PARIS (33.22) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2024, the financial autonomy of BBDO PARIS (22.9%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2024, the repayment capacity of BBDO PARIS (0.60) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 100.20. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
100.2
-1.151
In 2024, the liquidity ratio of BBDO PARIS (100.20) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.
In 2024, the interest coverage of BBDO PARIS (-1.1x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 78 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 73 days. The company must finance 5 days of gap between collections and payments. Inventory turnover is 28 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 54 days of revenue, i.e. 10.8 M€ to permanently finance.
10 843 963 €
78 j
73 j
28 j
54 j
Based on 68 transactions of similar company sales
(all years),
the value of BBDO PARIS is estimated at
15 432 675 €
(range 6 776 555€ - 38 190 174€).
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare BBDO PARIS with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of BBDO PARIS in 2024 is 71.6 M€.
Yes, BBDO PARIS generated a net profit of 5.0 M€ in 2024.
The headquarters of BBDO PARIS is located in PARIS (75017), in the department Paris.
The tax return of BBDO PARIS is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
BBDO PARIS operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.