BAYARD MEDIA DEVELOPPEMENT : revenue, balance sheet and financial ratios

BAYARD MEDIA DEVELOPPEMENT is a French company founded 17 years ago, specialized in the sector Activités des agences de publicité. Based in MALAKOFF (92240), this company of category ETI shows in 2024 a revenue of 15.0 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - BAYARD MEDIA DEVELOPPEMENT (SIREN 507389252)
Indicator 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016
Revenue N/C 14 974 771 € 15 332 081 € 17 236 135 € 16 231 272 € 16 134 114 € 17 881 838 € 18 516 279 € 18 634 869 € 19 160 289 €
Net income -762 269 € 214 589 € -3 404 € 646 488 € 733 756 € -648 933 € -617 650 € -239 461 € -338 727 € -437 583 €
EBITDA N/C 264 155 € 289 865 € 620 808 € 767 710 € -485 734 € -396 438 € -101 843 € -290 086 € -144 810 €
Net margin N/C 1.4% -0.0% 3.8% 4.5% -4.0% -3.5% -1.3% -1.8% -2.3%

Revenue and income statement

In 2025, BAYARD MEDIA DEVELOPPEMENT records a net loss of 762 k€. This deficit will reduce equity on the balance sheet.

Net income (2025) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-762 269 €

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 0%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches -3%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2025) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

0.0%

Financial autonomy (2025) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

-3.108%

Asset age ratio (2025) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

26.3%

Solvency indicators evolution
BAYARD MEDIA DEVELOPPEMENT

Sector positioning

Debt ratio
0.0 2025
2023
2024
2025
Q1: 0.04
Med: 9.23
Q3: 45.97
Excellent

In 2025, the debt ratio of BAYARD MEDIA DEVELOPPEMENT (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.

Financial autonomy
-3.11% 2025
2023
2024
2025
Q1: 18.02%
Med: 39.91%
Q3: 65.06%
Watch

In 2025, the financial autonomy of BAYARD MEDIA DEVELOPPEMENT (-3.1%) ranks in the bottom 25% of the sector. This ratio represents the share of equity in total financing. Low autonomy may limit investment capacity and increase vulnerability.

Repayment capacity
0.0 years 2024
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.14 years
Excellent -25 pts over 2 years

In 2024, the repayment capacity of BAYARD MEDIA DEVELOPPEMENT (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 97.84. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2025) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

97.843

Liquidity indicators evolution
BAYARD MEDIA DEVELOPPEMENT

Sector positioning

Liquidity ratio
97.84 2025
2023
2024
2025
Q1: 140.75
Med: 218.9
Q3: 392.94
Watch

In 2025, the liquidity ratio of BAYARD MEDIA DEVELOPPEMENT (97.84) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.

Interest coverage
7.28x 2024
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 2.56x
Excellent

In 2024, the interest coverage of BAYARD MEDIA DEVELOPPEMENT (7.3x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2025) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2025) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2025) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2025) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
BAYARD MEDIA DEVELOPPEMENT

Positioning of BAYARD MEDIA DEVELOPPEMENT in its sector

Comparison with sector Activités des agences de publicité

Similar companies (Activités des agences de publicité)

Compare BAYARD MEDIA DEVELOPPEMENT with other companies in the same sector:

Voir toutes les statistiques du secteur Activités des agences de publicité

Frequently asked questions about BAYARD MEDIA DEVELOPPEMENT

What is the revenue of BAYARD MEDIA DEVELOPPEMENT ?

The revenue of BAYARD MEDIA DEVELOPPEMENT in 2024 is 15.0 M€.

Is BAYARD MEDIA DEVELOPPEMENT profitable?

BAYARD MEDIA DEVELOPPEMENT recorded a net loss in 2025.

Where is the headquarters of BAYARD MEDIA DEVELOPPEMENT ?

The headquarters of BAYARD MEDIA DEVELOPPEMENT is located in MALAKOFF (92240), in the department Hauts-de-Seine.

Where to find the tax return of BAYARD MEDIA DEVELOPPEMENT ?

The tax return of BAYARD MEDIA DEVELOPPEMENT is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does BAYARD MEDIA DEVELOPPEMENT operate?

BAYARD MEDIA DEVELOPPEMENT operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.