BABA MEDIA ROUEN : revenue, balance sheet and financial ratios

BABA MEDIA ROUEN is a French company founded 12 years ago, specialized in the sector Commerce de détail d'ordinateurs, d'unités périphériques et de logiciels en magasin spécialisé. Based in ROUEN (76100), this company of category PME shows in 2024 a revenue of 3.5 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - BABA MEDIA ROUEN (SIREN 801507310)
Indicator 2025 2024 2023 2022 2021 2020 2017 2016
Revenue N/C 3 545 404 € 3 389 342 € N/C 3 667 810 € N/C N/C 3 679 582 €
Net income -49 534 € 86 698 € 138 € 238 183 € 198 371 € 46 122 € 9 835 € -69 253 €
EBITDA N/C 277 174 € 180 473 € N/C 404 859 € N/C N/C 161 553 €
Net margin N/C 2.4% 0.0% N/C 5.4% N/C N/C -1.9%

Revenue and income statement

In 2025, BABA MEDIA ROUEN records a net loss of 50 k€. This deficit will reduce equity on the balance sheet.

Net income (2025) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-49 534 €

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 13%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 62%. This high autonomy means the company finances most of its assets through equity, a sign of strength.

Debt ratio (2025) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

12.517%

Financial autonomy (2025) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

62.21%

Asset age ratio (2025) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

8.2%

Solvency indicators evolution
BABA MEDIA ROUEN

Sector positioning

Debt ratio
12.52 2025
2023
2024
2025
Q1: 0.85
Med: 16.11
Q3: 47.41
Good -19 pts over 3 years

In 2025, the debt ratio of BABA MEDIA ROUEN (12.52) ranks below the median of the sector. This ratio measures the weight of debt relative to equity. This controlled position reflects prudent management.

Financial autonomy
62.21% 2025
2023
2024
2025
Q1: 18.5%
Med: 41.53%
Q3: 60.04%
Excellent

In 2025, the financial autonomy of BABA MEDIA ROUEN (62.2%) ranks in the top 25% of the sector. This ratio represents the share of equity in total financing. High autonomy reflects financial independence and ability to absorb shocks.

Repayment capacity
2.2 years 2024
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.38 years
Watch

In 2024, the repayment capacity of BABA MEDIA ROUEN (2.20) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 321.37. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2025) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

321.37

Liquidity indicators evolution
BABA MEDIA ROUEN

Sector positioning

Liquidity ratio
321.37 2025
2023
2024
2025
Q1: 144.39
Med: 221.99
Q3: 361.54
Good -6 pts over 3 years

In 2025, the liquidity ratio of BABA MEDIA ROUEN (321.37) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
0.82x 2024
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 1.49x
Good -9 pts over 2 years

In 2024, the interest coverage of BABA MEDIA ROUEN (0.8x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2025) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2025) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2025) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2025) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
BABA MEDIA ROUEN

Positioning of BABA MEDIA ROUEN in its sector

Comparison with sector Commerce de détail d'ordinateurs, d'unités périphériques et de logiciels en magasin spécialisé

Similar companies (Commerce de détail d'ordinateurs, d'unités périphériques et de logiciels en magasin spécialisé)

Compare BABA MEDIA ROUEN with other companies in the same sector:

Voir toutes les statistiques du secteur Commerce de détail d'ordinateurs, d'unités périphériques et de logiciels en magasin spécialisé

Frequently asked questions about BABA MEDIA ROUEN

What is the revenue of BABA MEDIA ROUEN ?

The revenue of BABA MEDIA ROUEN in 2024 is 3.5 M€.

Is BABA MEDIA ROUEN profitable?

BABA MEDIA ROUEN recorded a net loss in 2025.

Where is the headquarters of BABA MEDIA ROUEN ?

The headquarters of BABA MEDIA ROUEN is located in ROUEN (76100), in the department Seine-Maritime.

Where to find the tax return of BABA MEDIA ROUEN ?

The tax return of BABA MEDIA ROUEN is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does BABA MEDIA ROUEN operate?

BABA MEDIA ROUEN operates in the sector Commerce de détail d'ordinateurs, d'unités périphériques et de logiciels en magasin spécialisé (NAF code 47.41Z). See the 'Sector positioning' section above to compare the company with its competitors.