B2C COMMUNICATION : revenue, balance sheet and financial ratios

B2C COMMUNICATION is a French company founded 29 years ago, specialized in the sector Activités des agences de publicité. Based in PIGNY (18110), this company of category PME shows in 2020 a revenue of 522 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - B2C COMMUNICATION (SIREN 411220254)
Indicator 2024 2020 2019 2018 2017 2016
Revenue N/C 521 844 € 404 950 € 381 510 € 401 216 € 519 231 €
Net income -204 250 € 16 248 € 7 039 € 129 342 € 21 365 € 1 808 €
EBITDA N/C -28 461 € 8 700 € 69 283 € 17 236 € 22 550 €
Net margin N/C 3.1% 1.7% 33.9% 5.3% 0.3%

Revenue and income statement

In 2024, B2C COMMUNICATION records a net loss of 204 k€. This deficit will reduce equity on the balance sheet.

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-204 250 €

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at -27%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches -50%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

-26.672%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

-49.968%

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

33.0%

Solvency indicators evolution
B2C COMMUNICATION

Sector positioning

Debt ratio
-26.67 2024
2019
2020
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Excellent -50 pts over 3 years

In 2024, the debt ratio of B2C COMMUNICATION (-26.67) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.

Financial autonomy
-49.97% 2024
2019
2020
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Watch

In 2024, the financial autonomy of B2C COMMUNICATION (-50.0%) ranks in the bottom 25% of the sector. This ratio represents the share of equity in total financing. Low autonomy may limit investment capacity and increase vulnerability.

Repayment capacity
-3.84 years 2020
2019
2020
Q1: 0.0 years
Med: 0.0 years
Q3: 1.25 years
Excellent -50 pts over 2 years

In 2020, the repayment capacity of B2C COMMUNICATION (-3.84) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 54.00. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

54.003

Liquidity indicators evolution
B2C COMMUNICATION

Sector positioning

Liquidity ratio
54.0 2024
2019
2020
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Watch -13 pts over 3 years

In 2024, the liquidity ratio of B2C COMMUNICATION (54.00) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.

Interest coverage
-0.09x 2020
2019
2020
Q1: 0.0x
Med: 0.0x
Q3: 0.7x
Average -50 pts over 2 years

In 2020, the interest coverage of B2C COMMUNICATION (-0.1x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
B2C COMMUNICATION

Positioning of B2C COMMUNICATION in its sector

Comparison with sector Activités des agences de publicité

Similar companies (Activités des agences de publicité)

Compare B2C COMMUNICATION with other companies in the same sector:

Frequently asked questions about B2C COMMUNICATION

What is the revenue of B2C COMMUNICATION ?

The revenue of B2C COMMUNICATION in 2020 is 522 k€.

Is B2C COMMUNICATION profitable?

B2C COMMUNICATION recorded a net loss in 2024.

Where is the headquarters of B2C COMMUNICATION ?

The headquarters of B2C COMMUNICATION is located in PIGNY (18110), in the department Cher.

Where to find the tax return of B2C COMMUNICATION ?

The tax return of B2C COMMUNICATION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does B2C COMMUNICATION operate?

B2C COMMUNICATION operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.