SIREN : 529547432
AGENCE HULA-HOOP is a French company founded 15 years ago, specialized in the sector Activités des agences de publicité. Based in LYON (69004), this company of category PME shows in 2024 a revenue of 5.0 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 4 993 263 € | 4 675 294 € | 4 490 070 € | 3 626 444 € | 2 519 293 € | N/C | 1 816 452 € | 1 298 862 € | 890 722 € | 825 271 € |
| Net income | 16 760 € | 142 978 € | 189 941 € | 102 887 € | 309 093 € | 68 501 € | 15 838 € | 181 844 € | -101 294 € | 39 367 € |
| EBITDA | 139 734 € | 252 965 € | 324 655 € | 197 614 € | 463 777 € | N/C | 43 480 € | 100 938 € | -80 312 € | 39 426 € |
| Net margin | 0.3% | 3.1% | 4.2% | 2.8% | 12.3% | N/C | 0.9% | 14.0% | -11.4% | 4.8% |
In 2024, AGENCE HULA-HOOP achieves revenue of 5.0 M€. Over the period 2015-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +22.1%. Vs 2023: +7%. After deducting consumption (0 €), gross margin stands at 5.0 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 140 k€, representing 2.8% of revenue. Warning negative scissor effect: despite revenue change (+7%), EBITDA varies by -45%, reducing margin by 2.6 pts. This reflects costs rising faster than revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 17 k€, i.e. 0.3% of revenue. This profit can be retained or distributed to shareholders.
4 993 263 €
4 993 263 €
139 734 €
40 822 €
16 760 €
2.8%
The debt ratio (= Financial debt / Equity x 100) stands at 34%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 35%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 3.0 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 2.3% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.
33.648%
35.108%
2.318%
2.956
37.8%
In 2024, the debt ratio of AGENCE HULA-HOOP (33.65) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2024, the financial autonomy of AGENCE HULA-HOOP (35.1%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
In 2024, the repayment capacity of AGENCE HULA-HOOP (2.96) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 178.60. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 2.7x. Financial charges are adequately covered by operations.
178.599
2.654
In 2024, the liquidity ratio of AGENCE HULA-HOOP (178.60) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
In 2024, the interest coverage of AGENCE HULA-HOOP (2.6x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 77 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 117 days. Excellent situation: suppliers finance 40 days of the operating cycle (retail model). Overall, WCR represents 142 days of revenue, i.e. 2.0 M€ to permanently finance. Over 2015-2024, WCR increased by +1419%, requiring additional financing.
1 966 647 €
77 j
117 j
0 j
142 j
Based on 68 transactions of similar company sales
(all years),
the value of AGENCE HULA-HOOP is estimated at
546 735 €
(range 201 970€ - 1 399 274€).
With an EBITDA of 139 734€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare AGENCE HULA-HOOP with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of AGENCE HULA-HOOP in 2024 is 5.0 M€.
Yes, AGENCE HULA-HOOP generated a net profit of 17 k€ in 2024.
The headquarters of AGENCE HULA-HOOP is located in LYON (69004), in the department Rhone.
The tax return of AGENCE HULA-HOOP is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
AGENCE HULA-HOOP operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.