ADVERTISEMENT PACKAGING CONCEPT : revenue, balance sheet and financial ratios

ADVERTISEMENT PACKAGING CONCEPT is a French company founded 21 years ago, specialized in the sector Activités des agences de publicité. Based in LE CANNET (06110), this company of category PME shows in 2021 a revenue of 427 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - ADVERTISEMENT PACKAGING CONCEPT (SIREN 478022502)
Indicator 2021 2020 2019 2018 2017 2016 2015
Revenue 427 071 € 272 750 € 417 289 € 389 199 € 379 237 € 356 366 € 415 744 €
Net income 21 780 € -22 682 € 15 798 € 8 502 € 19 095 € 617 € 7 211 €
EBITDA 24 562 € -22 097 € 19 258 € 10 474 € 23 001 € 1 830 € -1 686 €
Net margin 5.1% -8.3% 3.8% 2.2% 5.0% 0.2% 1.7%

Revenue and income statement

In 2021, ADVERTISEMENT PACKAGING CONCEPT achieves revenue of 427 k€. Revenue is growing positively over 7 years (CAGR: +0.4%). Vs 2020, growth of +57% (273 k€ -> 427 k€). After deducting consumption (182 k€), gross margin stands at 245 k€, i.e. a rate of 57%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 25 k€, representing 5.8% of revenue. Positive scissor effect: EBITDA margin improves by +13.9 pts, sign of improved operational efficiency. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 22 k€, i.e. 5.1% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2021) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

427 071 €

Gross margin (2021) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

244 637 €

EBITDA (2021) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

24 562 €

EBIT (2021) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

22 252 €

Net income (2021) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

21 780 €

EBITDA margin (2021) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

5.8%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 25%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 53%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 1.8 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 5.2% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.

Debt ratio (2021) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

25.088%

Financial autonomy (2021) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

52.738%

Cash flow / Revenue (2021) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

5.178%

Repayment capacity (2021) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

1.838

Asset age ratio (2021) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

10.3%

Solvency indicators evolution
ADVERTISEMENT PACKAGING CONCEPT

Sector positioning

Debt ratio
25.09 2021
2019
2020
2021
Q1: 0.0
Med: 12.08
Q3: 71.81
Average -13 pts over 3 years

In 2021, the debt ratio of ADVERTISEMENT PACKAGING C... (25.09) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
52.74% 2021
2019
2020
2021
Q1: 9.99%
Med: 32.53%
Q3: 55.05%
Good

In 2021, the financial autonomy of ADVERTISEMENT PACKAGING C... (52.7%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.

Repayment capacity
1.84 years 2021
2019
2020
2021
Q1: 0.0 years
Med: 0.01 years
Q3: 1.56 years
Average

In 2021, the repayment capacity of ADVERTISEMENT PACKAGING C... (1.84) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 290.37. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 2.7x. Financial charges are adequately covered by operations.

Liquidity ratio (2021) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

290.367

Interest coverage (2021) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

2.703

Liquidity indicators evolution
ADVERTISEMENT PACKAGING CONCEPT

Sector positioning

Liquidity ratio
290.37 2021
2019
2020
2021
Q1: 134.84
Med: 213.66
Q3: 348.49
Good -11 pts over 3 years

In 2021, the liquidity ratio of ADVERTISEMENT PACKAGING C... (290.37) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
2.7x 2021
2019
2020
2021
Q1: 0.0x
Med: 0.0x
Q3: 1.3x
Excellent

In 2021, the interest coverage of ADVERTISEMENT PACKAGING C... (2.7x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 92 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 77 days. The company must finance 15 days of gap between collections and payments. Overall, WCR represents 74 days of revenue, i.e. 88 k€ to permanently finance. Notable WCR improvement over the period (-31%), freeing up cash.

Operating WCR (2021) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

87 524 €

Customer credit (2021) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

92 j

Supplier credit (2021) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

77 j

Inventory turnover (2021) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2021) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

74 j

WCR and payment terms evolution
ADVERTISEMENT PACKAGING CONCEPT

Positioning of ADVERTISEMENT PACKAGING CONCEPT in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of ADVERTISEMENT PACKAGING CONCEPT is estimated at 76 730 € (range 28 194€ - 235 589€). With an EBITDA of 24 562€, the sector multiple of 2.9x is applied. The price/revenue ratio is 0.22x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2021
68 tx
28k€ 76k€ 235k€
76 730 € Range: 28 194€ - 235 589€
NAF 5 all-time

Valuation detail by method

Ajustez les pondérations selon votre analyse

EBITDA Multiple 50%
24 562 € × 2.9x
Estimation 70 568 €
20 364€ - 277 796€
Revenue Multiple 30%
427 071 € × 0.22x
Estimation 95 861 €
39 730€ - 163 174€
Net Income Multiple 20%
21 780 € × 2.9x
Estimation 63 440 €
30 464€ - 238 695€
How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare ADVERTISEMENT PACKAGING CONCEPT with other companies in the same sector:

Voir toutes les statistiques du secteur Activités des agences de publicité

Frequently asked questions about ADVERTISEMENT PACKAGING CONCEPT

What is the revenue of ADVERTISEMENT PACKAGING CONCEPT ?

The revenue of ADVERTISEMENT PACKAGING CONCEPT in 2021 is 427 k€.

Is ADVERTISEMENT PACKAGING CONCEPT profitable?

Yes, ADVERTISEMENT PACKAGING CONCEPT generated a net profit of 22 k€ in 2021.

Where is the headquarters of ADVERTISEMENT PACKAGING CONCEPT ?

The headquarters of ADVERTISEMENT PACKAGING CONCEPT is located in LE CANNET (06110), in the department Alpes-Maritimes.

Where to find the tax return of ADVERTISEMENT PACKAGING CONCEPT ?

The tax return of ADVERTISEMENT PACKAGING CONCEPT is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does ADVERTISEMENT PACKAGING CONCEPT operate?

ADVERTISEMENT PACKAGING CONCEPT operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.