ACTIVE MEDIA : revenue, balance sheet and financial ratios

ACTIVE MEDIA is a French company founded 24 years ago, specialized in the sector Activités des agences de publicité. Based in SAINT QUENTIN (02100), this company of category PME shows in 2021 a revenue of 19 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - ACTIVE MEDIA (SIREN 439848300)
Indicator 2021 2020 2019 2018 2017 2016
Revenue 18 913 € 9 594 € 24 278 € 25 287 € 42 624 € 27 370 €
Net income -3 373 € -935 € -1 972 € 90 043 € -50 903 € 226 768 €
EBITDA -3 115 € -16 783 € -17 388 € -20 883 € 1 298 € -17 389 €
Net margin -17.8% -9.7% -8.1% 356.1% -119.4% 828.5%

Revenue and income statement

In 2021, ACTIVE MEDIA achieves revenue of 19 k€. Revenue is declining over the period 2016-2021 (CAGR: -7.1%). Vs 2020, growth of +97% (10 k€ -> 19 k€). After deducting consumption (427 €), gross margin stands at 18 k€, i.e. a rate of 98%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -3 k€, representing -16.5% of revenue. Positive scissor effect: EBITDA margin improves by +158.5 pts, sign of improved operational efficiency. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -3 k€ (-17.8% of revenue), which will impact equity.

Revenue (2021) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

18 913 €

Gross margin (2021) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

18 486 €

EBITDA (2021) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

-3 115 €

EBIT (2021) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-13 029 €

Net income (2021) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-3 373 €

EBITDA margin (2021) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

-16.5%

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 86%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 53%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 24.1 years of cash flow to repay all financial debt. Beyond 7 years, banks generally consider credit risk as high. Cash flow represents 75.6% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.

Debt ratio (2021) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

86.078%

Financial autonomy (2021) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

52.67%

Cash flow / Revenue (2021) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

75.631%

Repayment capacity (2021) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

24.078

Asset age ratio (2021) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

59.2%

Solvency indicators evolution
ACTIVE MEDIA

Sector positioning

Debt ratio
86.08 2021
2019
2020
2021
Q1: 0.0
Med: 12.08
Q3: 71.81
Average

In 2021, the debt ratio of ACTIVE MEDIA (86.08) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
52.67% 2021
2019
2020
2021
Q1: 9.99%
Med: 32.53%
Q3: 55.05%
Good

In 2021, the financial autonomy of ACTIVE MEDIA (52.7%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.

Repayment capacity
24.08 years 2021
2019
2020
2021
Q1: 0.0 years
Med: 0.01 years
Q3: 1.56 years
Watch +50 pts over 3 years

In 2021, the repayment capacity of ACTIVE MEDIA (24.08) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 3405.00. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2021) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

3405.002

Interest coverage (2021) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

-22.889

Liquidity indicators evolution
ACTIVE MEDIA

Sector positioning

Liquidity ratio
3405.0 2021
2019
2020
2021
Q1: 134.84
Med: 213.66
Q3: 348.49
Excellent

In 2021, the liquidity ratio of ACTIVE MEDIA (3405.00) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.

Interest coverage
-22.89x 2021
2019
2020
2021
Q1: 0.0x
Med: 0.0x
Q3: 1.3x
Watch

In 2021, the interest coverage of ACTIVE MEDIA (-22.9x) ranks in the bottom 25% of the sector. This ratio indicates how many times operating income covers interest expenses. Low coverage may indicate fragility to rate or income variations.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 348 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 145 days. The gap of 203 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Inventory turnover is 190 days (= Average inventory / Cost of goods x 360). This high level ties up cash and potentially creates obsolescence risk. Overall, WCR represents 7081 days of revenue, i.e. 372 k€ to permanently finance. Over 2016-2021, WCR increased by +169%, requiring additional financing.

Operating WCR (2021) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

371 990 €

Customer credit (2021) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

348 j

Supplier credit (2021) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

145 j

Inventory turnover (2021) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

190 j

WCR in days of revenue (2021) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

7081 j

WCR and payment terms evolution
ACTIVE MEDIA

Positioning of ACTIVE MEDIA in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of ACTIVE MEDIA is estimated at 4 245 € (range 1 759€ - 7 226€). The price/revenue ratio is 0.22x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2021
68 tx
1k€ 4k€ 7k€
4 245 € Range: 1 759€ - 7 226€
NAF 5 all-time

Valuation method used

Revenue Multiple
18 913 € × 0.22x = 4 245 €
Range: 1 759€ - 7 226€

Only this financial indicator is available for this company.

How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare ACTIVE MEDIA with other companies in the same sector:

Frequently asked questions about ACTIVE MEDIA

What is the revenue of ACTIVE MEDIA ?

The revenue of ACTIVE MEDIA in 2021 is 19 k€.

Is ACTIVE MEDIA profitable?

ACTIVE MEDIA recorded a net loss in 2021.

Where is the headquarters of ACTIVE MEDIA ?

The headquarters of ACTIVE MEDIA is located in SAINT QUENTIN (02100), in the department Aisne.

Where to find the tax return of ACTIVE MEDIA ?

The tax return of ACTIVE MEDIA is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does ACTIVE MEDIA operate?

ACTIVE MEDIA operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.