SIREN : 402151989
ACTIVA PUBLICITE is a French company founded 30 years ago, specialized in the sector Activités des agences de publicité. Based in APPOIGNY (89380), this company of category PME shows in 2023 a revenue of 481 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-09
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2023 | 2022 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|
| Revenue | 481 182 € | 470 758 € | 211 238 € | 186 087 € | 149 982 € |
| Net income | 33 241 € | 40 362 € | 2 497 € | 1 279 € | 430 € |
| EBITDA | 49 050 € | 55 533 € | 1 396 € | 2 461 € | -5 370 € |
| Net margin | 6.9% | 8.6% | 1.2% | 0.7% | 0.3% |
In 2023, ACTIVA PUBLICITE achieves revenue of 481 k€. Over the period 2016-2023, the company shows strong growth with a CAGR (compound annual growth rate) of +18.1%. Vs 2022: +2%. After deducting consumption (64 k€), gross margin stands at 417 k€, i.e. a rate of 87%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 49 k€, representing 10.2% of revenue. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 33 k€, i.e. 6.9% of revenue. This profit can be retained or distributed to shareholders.
481 182 €
417 173 €
49 050 €
39 293 €
33 241 €
10.2%
The debt ratio (= Financial debt / Equity x 100) stands at 27%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 13%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.7 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 8.9% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
26.787%
12.967%
8.859%
0.711
28.0%
In 2023, the debt ratio of ACTIVA PUBLICITE (26.79) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2023, the financial autonomy of ACTIVA PUBLICITE (13.0%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2023, the repayment capacity of ACTIVA PUBLICITE (0.71) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 224.86. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.5x. Danger: operating income does not cover interest charges, unsustainable situation.
224.858
0.518
In 2023, the liquidity ratio of ACTIVA PUBLICITE (224.86) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
In 2023, the interest coverage of ACTIVA PUBLICITE (0.5x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 50 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 27 days. The company must finance 23 days of gap between collections and payments. Inventory turnover is 3 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 7 days of revenue, i.e. 9 k€ to permanently finance. Over 2016-2023, WCR increased by +20%, requiring additional financing.
8 839 €
50 j
27 j
3 j
7 j
Based on 68 transactions of similar company sales
(all years),
the value of ACTIVA PUBLICITE is estimated at
122 228 €
(range 43 061€ - 405 391€).
With an EBITDA of 49 050€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare ACTIVA PUBLICITE with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of ACTIVA PUBLICITE in 2023 is 481 k€.
Yes, ACTIVA PUBLICITE generated a net profit of 33 k€ in 2023.
The headquarters of ACTIVA PUBLICITE is located in APPOIGNY (89380), in the department Yonne.
The tax return of ACTIVA PUBLICITE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
ACTIVA PUBLICITE operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.